If Edwin “Ed” Booz visited Booz Allen Hamilton today, he would surely be proud of the institution he founded in 1914 and its legacy of helping clients succeed and making a difference in the world. The video 100 Years in 100 Seconds evokes a century of character, service, and vision—the foundation of the firm’s success today that began 100 years ago with Ed Booz. This field guide provides insight into the images in the video and our history.

1. A Field Guide to Booz Allen Hamilton’s
100 Years in 100 Seconds Video
If Edwin “Ed” Booz visited Booz Allen Hamilton today, he would surely be proud of the institution he founded in
1914 and its legacy of helping clients succeed and making a difference in the world. The video 100 Years in 100
Seconds evokes a century of character, service, and vision—the foundation of the firm’s success today that began
100 years ago with Ed Booz. Read on to learn more about the images in the video and our history.
“Start with Character” serves as the unifying theme of Booz Allen
Hamilton’s 100-year celebration. It comes from Booz Allen founder
Edwin “Ed” Booz, shown here in a photograph recently given to the
firm, along with the following photo and the two at the top of page
three of this document, by his grandson Stu McGee. Considering the
characteristics he thought made for a strong consultant, Ed Booz
began with “Start with character, intelligence, and industry.” It’s the
first of 11 characteristics on a list that Ed penned in 1951, which
soon became known as “Boozisms.”
An early photograph of Ed Booz (left) studying for the profession he
would create.

2. Innovations in technology and thinking were widespread in the years
before World War I. Sigmund Freud and others revitalized
psychology; the automobile brought new mobility along with new
mass-production methods that made the car available to hundreds
of thousands of people; and inventors tapped electrons for sound
and light, leading to the telephone, radio, sound recording, and the
light bulb.
Ed Booz produced this promotional brochure, Your Business
Problems, for the firm in 1926.
The management consulting business in the early 20th century.

3. Ed Booz, shown here in his military uniform, was drafted into the US
Army in 1917—during World War I—and rose rapidly through the
ranks, from private to major, before returning to civilian life in 1919.
A check signed by Ed Booz and made out to Edwin G. Booz Co., for
$1,000, on March 25, 1919. It was from this same bank—the State
of Bank of Evanston—that Ed borrowed the $500 to start his
business 5 years before and in whose building he established the
firm’s first office.
For Booz Allen, World War II was pivotal in a new, more expansive
role as a partner to government. It coalesced the firm’s expertise in
managing complexity, communications, and technology; it opened
the door to classified work in military intelligence, cryptography,
aerospace technology, and other burgeoning fields; and it introduced
Booz Allen to its longest steady client, the United States Navy.

4. World War II was a catalytic moment, particularly for the United
States—where there was an enormous leap in mobilization,
distribution, management, and social science. Before World War II
began, with the country paralyzed by a crippling depression, it took
the US 200 days to create a warship. By 1944, production time was
down to a week. The same production methodologies were applied
to making tanks, planes, trucks, and weapons, and then after the
war, to cars, refrigerators, and radios.
In 1944, FORTUNE magazine published what was perhaps the first
general article about management consulting, Doctors of
Management. It surveyed the field, cited the first professional society
for management consultants (the association for Consulting
Management Engineers), which Ed Booz and Jim Allen helped found,
and looked ahead at the bright future of the field. Of the seven
management consultants profiled, Ed Booz was first.
US Navy Rear Admiral Clark Woodward starts the machine that
drives the first rivet in the keep of the 45,000-ton battleship Missouri
at the Brooklyn Navy Yard, on January 6, 1941. Even with the Navy
Yard at the busiest time in its history, the warship wasn’t scheduled
for completion until 3 years later, in February 1944.

5. This circa 1946 company card for what was then called Booz · Allen
& Hamilton advertised business surveys and management counsel,
saying “Any task which can be performed can be measured.” It also
listed the offices at the time, in New York, Chicago, and Los Angeles.
Founding partner James L. Allen joined the firm in 1929, served as
Booz Allen’s chairman for 24 years—from 1946 to 1970—and
remained actively involved with Booz Allen until his death in 1992.
This financial ledger and trio of presentations on the “Management
of New Products” hail from the late 1950s and early 1960s.

6. Booz Allen Chairman Charles P. Bowen, Jr., and his briefcase made
the cover of Forbes magazine on November 15, 1967. Charles was
featured in a profile of the firm, titled “The Instant Executives.”
According to the article, at that time, management consulting was
growing at a rate roughly twice that of the economy. Forbes
estimated that Booz Allen led the profession with $37.5 million in
annual billings.
Booz Allen’s Code of Ethics, written by the firm’s third namesake
partner, Carl L. Hamilton, in the 1930s, was periodically reprinted.
The firm’s partners signed this version in the mid-1960s.
As chairman, James Farley took the firm private and led Booz Allen
through a dramatic turnaround. He was known for taking the call
from the NFL that led to its merger with the American Football
League, and was personally involved in other landmark assignments,
including Booz Allen’s work to help Chrysler’s turnaround and AT&T’s
divestiture of the “Baby Bells” in the early 1980s.

7. As chairman, Michael McCullough led three structural changes that
laid the groundwork for the firm’s current success: a shift from
region-based to function-driven organization, a new compensation
system that fostered internal collaboration rather than competition,
and an expansion in international activity.
Booz Allen was one of the first organizations in the United States to
adopt a formal statement of its business ethics, which translate into
our 10 Core Values. Our Core Values provide a clear view of what we
value as an institution and a model for behavior for leadership and
staff.
Booz Allen’s thought leaders draw upon their own experience and
expertise to deliver innovative solutions to government and
commercial clients, often while also providing a social benefit. Two
examples of Booz Allen’s thought leadership are shown here:
Megacommunities, which introduced a radically new framework for
reaching solutions to today’s biggest global challenges, and
Wargaming for Leaders, in which co-author and Booz Allen Executive
Vice President Mark Herman explored the strategies learned from
wargames designed and staged for the US Army, global corporations,
and nonprofit groups, revealing how these exercises led to significant
decisions and effective competitive advantage.

8. A 1960s-era program from an annual meeting of Booz Allen
subsidiary Booz Allen Applied Research, Inc. (BAARINC) and an early
employee ID card of Booz Allen’s most tenured employee, Fred Pitts.
Fred, currently of the One Dulles office, joined the firm in 1962,
when President John F. Kennedy was in the White House, and
celebrates his 52nd year at the firm in 2014.
Booz Allen helped the Washington, DC, police department transform
itself in the 1990s. In this photo, Booz Allen’s Chips Stewart, Ron
Haddock, and Executive Vice President Gary Mather pose with Police
Chief Larry Soulsby.
Now-retired senior vice presidents Heather Burns and Joyce Doria
were featured in a 2004 Washington Post article, “Talent at the
Top.” Both worked for government clients, served on the board, and
made partner within a year of each other. In a later reflection about
diversity at Booz Allen, Heather—one of the first women in the firm’s
public-sector business—said, “If you delivered creativity and
dedication to the job, you didn’t have to fit a certain mold.”

9. A colorful arch, with an international theme, welcomed ticket holders
to the 2004 Booz Allen Classic, a PGA Tour charity fund-raising event
sponsored by Booz Allen and held at the Tournament Players Club at
Avenel in Potomac, Maryland. Booz Allen sponsored this tournament,
which raised more than $2 million for Washington DC-area charities,
from 2004 to 2006.
Executive Vice President Lloyd Howell, who leads the firm’s civil
business, is shown here receiving the 2011 Black Engineer of the
Year award from US Black Engineer and Technology magazine. The
prestigious annual award recognizes “movers and shakers,
trailblazers, and innovators.” Presenting the award to Lloyd is former
Booz Allen board member and current CEO of General Motors, Dan
Akerson.
Named a “Company and Executive Woman Worth Watching,” by
Profiles in Diversity Journal in 2011, Executive Vice President Karen
Dahut currently leads the firm’s Strategic Innovation Group,
committed to delivering innovation for Booz Allen’s clients and
building the firm’s own culture of innovation.

10. Three Booz Allen employees—Gerald (Geep) Fisher, Terence (Terry)
Lynch, and Ernest (Ernie) Willcher—lost their lives in service to their
country when terrorists attacked the Pentagon on 9/11. The attacks
revealed the importance of cross-boundary communication and
collaboration—an expertise Booz Allen had been developing in the
1990s.
William (Bill) Stasior, chairman and CEO of Booz Allen from 1991 to
1999, encouraged and set a tone for community involvement at all
levels of the firm. This photograph, taken at Great Falls National
Park, shows him with the Environmental Science Club of Paul Junior
High School, an inner-city charter school in Washington, DC.
A long-time supporter of the arts, Booz Allen was a corporate sponsor
of the Smithsonian American Art Museum exhibition Telling Stories:
Norman Rockwell from the Collections of George Lucas and Steven
Spielberg, from July 2010 to January 2011. The exhibition
showcased more than 50 major Rockwell paintings and drawings
from these private collections that were rarely seen by the public.

11. Executive Vice President Reggie Van Lee, who currently leads the
firm’s commercial business, has a long history of involvement in
community works and the arts. A former professional dancer with the
Alvin Ailey American Dance Theater and board member of the Dance
Theatre of Harlem, he helped organize the latter’s groundbreaking
tour of the Soviet Union in the late 1980s and organized Booz Allen’s
participation in the Harlem Small Business Initiative—one of the
firm’s most comprehensive pro bono projects—co-organized with the
William J. Clinton Presidential Foundation, New York University’s
Stern School of Business, and the National Black MBA Association.
Executive Vice President Robin Portman (center), who leads the
firm’s business development function supporting Booz Allen’s major
federal government markets, is shown here being recognized as a
recipient of the Washington Business Journal’s prestigious “Women
Who Mean Business” award for 2012. The annual award honors the
region’s most influential business women of the year.
In November 2010, Booz Allen Hamilton Holding Corporation
announced its initial public offering of 14,000,000 shares of Class A
common stock at a price of $17 per share.

12. On November 17, 2010, Booz Allen’s shares of common stock began
trading at the New York Stock Exchange. Shown here on the NYSE
floor are, from left to right, the firm’s Chief Financial and
Administrative Officer Sam Strickland, Chairman and CEO Ralph
Shrader, and President and Chief Operating Officer Horacio
Rozanski. Booz Allen leadership returned to Wall Street on January 2,
2014, to kick off the firm’s centennial year in business—and open
the market on the first trading day of its 100th year—by ringing the
opening bell.
In October 2012, Booz Allen entered into a definitive agreement to
acquire the Defense Systems Engineering & Support (DSES) division
of ARINC, based in Annapolis, Maryland, and with offices across the
United States, adding a 1,000-person engineering capability to
enhance its technology services and engineering business.
Joan Dempsey, an executive vice president in Booz Allen’s defense
business, where she leads firmwide growth and functional
integration initiatives, is shown here at the 2010 Aspen Ideas
Festival, where she participated on a panel titled, Women Can Lead.
Will We Let Them? “Because women are the majority of the
workforce in this country today, it’s inevitable that women will take
even greater leadership roles in the future,” said Joan. “I think the
challenge for us is whether women will be forced to lead using a
model from the male-dominated workforce of the past, or be allowed
to bring what they can into leadership positions and expand the idea
of leadership. If we combine the male and female notions of
leadership, we come out with a stronger leadership model for the
future.”

13. The Booz Allen Excellence Awards (BEA), the firm’s highest honor,
recognizes those colleagues who go above and beyond the excellent
service for which Booz Allen employees are known, to achieve
extraordinary and unparalleled results for clients, colleagues,
community, and the institution. Shown here is the BEA Award itself.
Created by SteubenGlass and designed by artist Eric Hilton, the glass
sculpture is called “Beacon of Light,” and features the firm’s timehonored icon of a lighthouse.
Executive Vice President Betty Thompson, shown here announcing
winners of the Booz Allen Excellence Award, serves as Booz Allen’s
chief personnel officer and is a member of the firm’s leadership
team, comprised of the firm’s most senior partners who set the
organization’s strategic direction. She’s also a driving force behind
the firm’s People Strategy. Designed to enable Booz Allen’s key
business imperatives, the People Strategy focuses on workforce
planning, talent management, critical skills and expertise, and
employee engagement.
In 2013, Booz Allen was again named to FORTUNE magazine’s
prestigious list of “The World’s Most Admired Companies.” Described
as “the definitive report card on corporate reputations,” the Most
Admired List is the result of a survey of 3,800 executives, directors,
and analysts asked to rate companies in their industry on nine
criteria, from investment value to social responsibility. In 2013, Booz
Allen was named a most admired company in the “Information
Technology Services” industry. Pictured is Booz Allen’s current
chairman and CEO, Ralph W. Shrader. Ralph is only the seventh
chairman in Booz Allen Hamilton’s 100-year history, demonstrating a
stability of leadership unusual in the business world.

14. Booz Allen is a proud and long-time sponsor and supporter of the
Ocean Conservancy’s International Coastal Cleanup (ICC), the world’s
largest volunteer effort for ocean health. Every year, hundreds of
Booz Allen employees, family members, and friends volunteer to
remove trash from beaches, rivers, streams, lakes, and other
waterways at different sites across the country. In this photo,
volunteers pose with some of the debris they collected at the 2013
Charleston, South Carolina, ICC cleanup.
“Start with character”—a “Boozism” so powerful that we think it
bears repeating, and an attribute that the people of Booz Allen have
embodied now for a century… and counting.