In 2016, app stores offered close to 800K mobile games - that's compared to 17K titles released on PC and game consoles in the same year. Today, there are more mobile games than ever before. Gamers have higher expectations than ever. They want more. New storylines, more accessible gaming experiences, more immersive experiences... how is a developer to stand out in today's marketplace?
Mobile game marketing is key in grabbing the attention of prospective gamers as well as keeping your existing community engaged.
Mobile game marketing can help you build your brand voice,
establish a community, and build recurring revenue.
In this presentation, we've summed up five ways you can level up your mobile game marketing.
6. #mobilegamingCX
“The opportunity here for mobile app developers is
massive, but rising competition and costs in a crowded
market makes it harder to break into this market. The
costs of gamer acquisition and retention are also steadily
increasing.”
Michael Mace, VP of Product Marketing at UserTesting
15. #mobilegamingCX
Why User-Generated Content
is Critical
Through IBM Watson tech, the PlayFab developers can process large amounts of data and
discover deeper insights into player behavior.
Playfab x IBM Watson
16. #mobilegamingCX
Why User-Generated Content
is Critical
Koukoi and FoxNext are creating a mobile tie-in game for the upcoming animated film, Ferdinand.
This partnership is an example of how game developers are dipping their toes in the
Intellectual Property market to capture new audiences.
Koukoi x FoxNext Games
17. #mobilegamingCX
“In 2017 we will see more major partnerships and
acquisitions involving the leading mobile game
developers. PC and console game companies will
increasingly leverage their triple-A intellectual property
with mobile game developers.”
Terence Fung, Chief Strategy Officer, Storm8
19. #mobilegamingCX
“Mobile development has allowed game developers to
break into the field more easily. The designing procedure
has become more manageable and simple and the cost
of game development has dropped significantly. The
portability of smartphones has allowed game developers
to track big data easily. This helps developers innovate
promotion strategies based on big data.”
Jason Yang, CEO & Co-Founder, Veewo Games
24. #mobilegamingCX
Give each influencer his/her own Bitlink:
It’s here. 20 new storylines, more loot boxes,
secret levels, and more. Download the new
update: ga.me/influencerA.
It’s early in the season, but this
might be the best punt return you
see all year: es.pn/2bEJNds
The update you’ve been waiting for.
ga.me/influencerB. The wait is over. Fresh storylines &
new gear. Download to start
playing: ga.me/influencerC.
29. #mobilegamingCX
“Last summer, Apple announced a way to facilitate
subscription revenue for game developers, increasing the
developer revenue share to 85%. Subscriptions can
benefit developers given a higher revenue share with the
app stores, customer loyalty and revenue predictability
presuming a developer can deliver strong enough
customer value that leads to high payer conversion.”
Terence Fung, Chief Strategy Officer, Storm8
30. THANK YOU
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Notas del editor
Last year, app stores offered nearly 800,000 mobile games, compared to the 17,000 titles available on PC and game consoles.
Candy Crush - short, quick game 2) Flappybird - easy to learn, hard to master 3) accessibility 4) ownership