SlideShare una empresa de Scribd logo
1 de 30
Descargar para leer sin conexión
TITLE OF YOUR PRESO
Make a copy of this file. Then Delete this line ;)
5 WAYS TO LEVEL UP YOUR
MOBILE GAME MARKETING
#mobilegamingCX
LEVEL 1
KNOWING YOUR OPPONENT
#mobilegamingCX
Why User-Generated Content
is CriticalToday’s app market is saturated.
#mobilegamingCX
In 2016, app stores offered close to 800K mobile games
vs. 17K titles on PC and game consoles.
#mobilegamingCX
Mobile games drive close to 40% of the total revenue in the
global games market. via Digi-Capital
40%
#mobilegamingCX
“The opportunity here for mobile app developers is
massive, but rising competition and costs in a crowded
market makes it harder to break into this market. The
costs of gamer acquisition and retention are also steadily
increasing.”
Michael Mace, VP of Product Marketing at UserTesting
#mobilegamingCX
LEVEL 2
UPPING THE WOW FACTOR
#mobilegamingCX
Why User-Generated Content
is Critical
When you think of some of the most
successful mobile games…
#mobilegamingCX
1
2
3
4
#mobilegamingCX
Why User-Generated Content
is CriticalYou start to see a theme.
#mobilegamingCX
1
2
3
4
Short & quick
Easy to learn,
hard to master
Accessible
Ownership
#mobilegamingCX
Why User-Generated Content
is Critical
To keep players engaged, you need to
test out new formats & storylines.
#mobilegamingCX
LEVEL 3
FINDING YOUR CLAN
#mobilegamingCX
Why User-Generated Content
is Critical
Game developers are turning to
partnerships to up their reach.
#mobilegamingCX
Why User-Generated Content
is Critical
Through IBM Watson tech, the PlayFab developers can process large amounts of data and
discover deeper insights into player behavior.
Playfab x IBM Watson
#mobilegamingCX
Why User-Generated Content
is Critical
Koukoi and FoxNext are creating a mobile tie-in game for the upcoming animated film, Ferdinand.
This partnership is an example of how game developers are dipping their toes in the
Intellectual Property market to capture new audiences.
Koukoi x FoxNext Games
#mobilegamingCX
“In 2017 we will see more major partnerships and
acquisitions involving the leading mobile game
developers. PC and console game companies will
increasingly leverage their triple-A intellectual property
with mobile game developers.”
Terence Fung, Chief Strategy Officer, Storm8
#mobilegamingCX
LEVEL 4
BIG DATA & TARGETING FTW!
#mobilegamingCX
“Mobile development has allowed game developers to
break into the field more easily. The designing procedure
has become more manageable and simple and the cost
of game development has dropped significantly. The
portability of smartphones has allowed game developers
to track big data easily. This helps developers innovate
promotion strategies based on big data.”
Jason Yang, CEO & Co-Founder, Veewo Games
#mobilegamingCX
Why User-Generated Content
is Critical
The link can help track engagement
across platforms.
#mobilegamingCX
Why User-Generated Content
is Critical
Every swipe, tap, and click is a link.
#mobilegamingCX
Why User-Generated Content
is Critical
Let’s say you’re promoting a new game
update...
#mobilegamingCX
Why User-Generated Content
is Critical
You partner with a group of influencers to
expand your reach.
#mobilegamingCX
Give each influencer his/her own Bitlink:
It’s here. 20 new storylines, more loot boxes,
secret levels, and more. Download the new
update: ga.me/influencerA.
It’s early in the season, but this
might be the best punt return you
see all year: es.pn/2bEJNds
The update you’ve been waiting for.
ga.me/influencerB. The wait is over. Fresh storylines &
new gear. Download to start
playing: ga.me/influencerC.
#mobilegamingCX
Back in the Bitly dashboard, you see how
each of these links performed:
#mobilegamingCX
LEVEL 5
POWER UP YOUR REVENUE
#mobilegamingCX
Why User-Generated Content
is Critical
Subscription Advertising
Add-ons Physical Goods
TYPES OF REVENUE MODELS
#mobilegamingCX
Why User-Generated Content
is Critical
Subscription models help build loyalty,
boost revenue, and reduce churn.
#mobilegamingCX
“Last summer, Apple announced a way to facilitate
subscription revenue for game developers, increasing the
developer revenue share to 85%. Subscriptions can
benefit developers given a higher revenue share with the
app stores, customer loyalty and revenue predictability
presuming a developer can deliver strong enough
customer value that leads to high payer conversion.”
Terence Fung, Chief Strategy Officer, Storm8
THANK YOU
SEE BITLY IN ACTION!
bitly.is/rethink-webinar
TYPE INTO YOUR BROWSER:

Más contenido relacionado

Destacado

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Destacado (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

5 Ways To Level Up Your Mobile Game Marketing

Notas del editor

  1. Last year, app stores offered nearly 800,000 mobile games, compared to the 17,000 titles available on PC and game consoles.
  2. Candy Crush - short, quick game 2) Flappybird - easy to learn, hard to master 3) accessibility 4) ownership