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Lessons Learned: Concept Validation
- 2. Team Andres HurtadoXuan SongBibiana Bauer CEO, Co-Founder CMO, Co-Founder CTO/CFO, Co-Founder
- 3. Let’s go back a bit…
- 5. Identity crisis… • Group Travel • Traveler Matching Service • Travel Memory Capturing
- 7. • People want more freedom when they travel in a group. • Every group has a different dynamic. • When people team up, most of their conflicts can be resolved internally. Assumptions
- 9. Alone Time Themes Planning (Pre-planned/ Spontaneous) Sharing Communication (Tools/ Language) Self-Growth/ Maturation Transportation Group Relationships Navigation Group Dynamics Risk- Bonding Accommodation (Shared space)
- 10. Alone Time Themes Planning (Pre-planned/ Spontaneous) Sharing Communication (Tools/ Language) Self-Growth/ Maturation Transportation Group Relationships Navigation Group Dynamics Risk- Bonding Accommodation (Shared space)
- 11. Communication between groups can be difficult when traveling abroad due to lack of cellphone service, wireless internet, and language barriers. Problems When everybody has different ideas of what to do in their travel group, some have to compromise to others’ plans, missing the opportunity to do the activities they want. Group bonging can be challenging due to lack of communication in advance, different personalities, and different preferences.
- 12. Mini-Charrette!
- 14. Gamification for Group Bounding 01. Shareable Bucketlist Platform 03.02. Communication bracelet and kiosks Storyboards
- 15. Wireframes
- 16. Value Proposition Our service helps students who study abroad to find dynamic groups choices, based on both their individual and group preferences by allowing them to share and collaborate on location-based bucket lists.
- 17. Solution Build relationshipsExplore your group’s interests Share local experiences A group study abroad platform where users can share their travel bucketlist between each other to
- 18. Market Size 3.7 million Increasing by about 12% each year. International student global population The number of U.S. students studying abroad has increased by over 150% over the past decade. 313,415 U.S. study abroad students in 2014/15 29,177 More students from California studied abroad than in any other state California study abroad students in 2013/2014 http://calabroad.org http://www.bbc.com/travel/story/20120926-the-statistics-of-studying-abroad http://www.nafsa.org/Policy_and_Advocacy/Policy_Resources/Policy_Trends_and_Data/Trends_in_U_S__Study_Abroad/
- 19. 3.7 million Increasing by about 12% each year. International student global population The number of U.S. students studying abroad has increased by over 150% over the past decade. 313,415 U.S. study abroad students in 2014/15 29,177 More students from California studied abroad than in any other state California study abroad students in 2013/2014 http://calabroad.org http://www.bbc.com/travel/story/20120926-the-statistics-of-studying-abroad http://www.nafsa.org/Policy_and_Advocacy/Policy_Resources/Policy_Trends_and_Data/Trends_in_U_S__Study_Abroad/ Market Size
- 20. Competitors Group Travel Non-study abroad Study Abroad Individual Travel BAX
- 21. BAX Group Travel Non-study abroad Study Abroad Individual BAX Competitors • Offline mode • Personalized itinerary/ must see spots • Individual-focused • Group formation • Multiple user- information exchange • Chat reliant • Events creation • Single event at a time • Event group collaboration
- 22. Concept Validation “Would there be a way for locals interested in meeting study abroad students to interact and join in?” Maria, 20 One gap year - 3 month in Japan- 3 month in Nepal - 3 month in Greece during different program Sophomore @ The University of Chicago “I think it would be cool to find people from all study abroad students nearby, but it might be a good platform to meet people within a study abroad program if it's pretty big. “
- 23. Saber, 20 Concept Validation Junior @ California College of the Arts “ Would be good for small groups, different than large groups “ “It would also be a good way to share photos from a group trip.” One month study abroad to Iceland with 20 people from various programs
- 24. Concept Validation “I would like to see where other people have already traveled so you get friends recommendations.” “I think that would be quite cool! Especially if it can also integrate with ticket purchasing apps or Airbnb.” One gap year - 3 month in Japan- 3 month in Nepal - 3 month in Greece during different program Junior @ Stanford Vivian, 21
- 25. Next Steps • Update Business Model Canvas • Build an audience (Facebook & Instagram) • Talk to more people from study abroad programs outside of CCA • Talk to program organizers/leaders/planners
- 27. BAX Thank you.