Sports glasses maker Bollé used AI to develop high-performance lenses and launched an innovative AR marketing campaign. The campaign allows customers to virtually try on glasses and experience them through AR. This helped drive a 456% sales increase during the pandemic by providing a touchless shopping experience. Bollé was the first company to offer an "Try-On/Try-Out" experience through Instagram filters to see what glasses look like from different angles through AR.

1. And Try Out With AR
AI Glasses You Can Try On

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
Sports and lifestyle glasses maker Bollé used Artificial Intelligence (AI) to create
new state-of-the-art lenses, then launched a transformative marketing
campaign that allows customers to not only try their glasses on virtually, but
also to take them for an Augmented Reality (AR) test drive!
AI Glasses You Can Try On And Try Out With AR

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
In 2020, sports and lifestyle company Bollé launched the Volt+, their first lens
developed with artificial intelligence (AI).
Researchers at EPIC, Bollé’s state-of-the-art design and technology innovation
lab in Lyon, France, evaluated 20 million lens formula combinations with AI. The
algorithm assessed all the combinations, and the team eventually chose one
high-contrast formula that provides the best possible color enhancement and
depth perception for their active lifestyle customers.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The Volt+ is being touted as one of the most technologically advanced lens in
the marketplace, and it is being included throughout Bollé’s extensive line of
sport and lifestyle sunglasses.
But it’s not just the way Bollé made these lenses that make them different. Bollé
is also offering a remarkable new way for users to shop for and buy sunglasses
that may change the industry forever.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The “Try-On/Try-Out” Campaign
During the pandemic, Bollé needed a way to showcase its new lens technology while
providing a safe, touchless home shopping experience. They knew that providing a
rich, realistic view of its eyewear was going to be critical, since shoppers couldn’t try
on glasses in person due to lockdowns.
In spring 2020, Bollé launched “Experience the Power of Color,” the company’s first
augmented reality (AR) digital ad campaign.
M7 Innovations and XR production house QReal partnered with Bollé to provide a
highly realistic AR experience for prospects who want to check out their products
from anywhere in the world, in a safe and sanitary way.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The “Try-On/Try-Out” Campaign
The revolutionary AR technology uses Instagram filters to enable customers to:
1. Try-On: See how Bollé sunglasses will look on their face, while in selfie view.
2. Try-Out: Flip from selfie view to front-facing view to superimpose AR lenses and
look at the world through a pair of Bollé glasses.
Shoppers can even swipe through anti-fog and light-adaptive features, right on their
screens. The AR tech will adapt to real-world surroundings and lighting to give a
highly realistic idea of what it would be like to wear their glasses. Once the shopper
is ready to purchase, they can buy right through the Instagram platform.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The AR Campaign’s Results
In January 2021, retail partner Dick’s Sporting Goods reported a year-over-year
sales increase in Bollé products of 456%. Following the success of the June 2020
campaign, which focused on summer gear, Bollé launched a second (even more
successful) campaign in October 2020 for their winter products.
In week one of the winter AR campaign, the brand attracted 12,000 AR users,
with a 14-second dwell time with its core audience. Since they were the first
company to launch a "Try-Out" experience for customers, they tested the more
dynamic AR experience against a simpler "Try-On Only" version. The Try-Out
campaign saw a 78 percent increase in click-throughs.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
The AR Campaign’s Results
Now the full line-up of Bollé lenses is available in the augmented reality "Try-
On/Try-Out" app, and consumers can also see what they look like in ski helmets
and goggles.
Bollé has expanded its unique customer experience beyond the Instagram
world, too. Customers can interact with 3D models on the Bollé website, even
spinning the models around for a fully interactive online experience.

9. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

10. Title
Subtitle
Be the FIRST to receive news,
articles, insights and event
updates from Bernard Marr & Co
straight to your inbox.
Signing up is EASY! Simply fill out
the online form and we’ll be in
touch!
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved