In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing. These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.

1. Content Marketing
in 2014. A
retrospective

2. Numbers
h"p://goo.gl/63Psbl

3. Content marketing, a
priority in 2014
93% of B2B marketers use content
marketing;
44% of B2B marketers have a documented
content strategy;
42% of B2B marketers said they were
effective at content marketing;

4. 73% of B2B content marketers are producing more content
than they did one year ago;
79% of consultants reported offering content creation as a
service (second only to analytics at 85%);

5. Content marketing was reported to have the highest year-over-year
demand increase, with 71% of respondents reporting increased demand.

6. Challenges
h"p://goo.gl/63Psbl

7. lack of time (69%)
producing enough content (58%)
producing the kind of content that engages
(55%)
producing a variety of content (42%)
inability to measure content effectiveness
(40%)

8. Tactics

9. 51% of B2B
marketers
used
infographics,
versus 38% in
2013

10. Blogs are deemed the most effective tactic
Blogs are
deemed the
most
effective
tactic

11. B2B marketers overall have rated in-person events as the
most effective tactic they use.

12. 1/3 of
marketers will
invest in CRM
solutions that
can track in-person
interactions

13. Social media
platforms

14. Effectiveness
of
social media
LinkedIn – 82%
Twitter – 66%
YouTube – 64%
Facebook – 41%
SlideShare – 38%

15. Twitter was rated the most confident social media platform.
h"p://goo.gl/vGcyta

16. Social media platforms that had the biggest usage
increase
SlideShare Google+ Instagram

17. Budget
h"p://goo.gl/PqGBgP

18. 64% of
marketers
have a
dedicated
content
marketing
budget
54 % of
marketers
reported
monthly
budgets of
$500 or more.

19. 51 % of the
content
marketing
budget is
owned by
corporate
marketing
h"p://goo.gl/CkpSyU

20. 52,41%
marketers
stated that
about 25% of
2015
marketing
budget is
devoted to
content
h"p://goo.gl/SMq479

21. Outsourced content
h"p://goo.gl/Rx9BQl
57% of technology marketers outsource content creation

22. Writing and design are the functions that technology
marketers are most likely to outsource.

23. Other oursourced
content marketing
formats:
blogging
analyst/research reports
white papers

24. 39% of marketers
consider
themselves at
least somewhat
successful at
tracking content
marketing ROI
h"p://goo.gl/UgEdNn

25. Tools

26. Top 10 content marketing
1. Google trends
2. Google alerts
3. Google Insight for Search
4. G+ Trending
5. Reddit
6. Haro
7. Moz
8. Disqus
9. My blog guest
10. Topsy
tools

27. 55% of
marketers
rated videos
as a ‘very
effective’
social
media post
type.
h"p://goo.gl/ZddxEr

28. Publishing

29. Frequency
22% multiple
times per month;
20% multiple
times per week;
18% weekly.

30. LinkedIn was the social media platform content marketers
used most often to distribute content.
h"p://goo.gl/5ISx0D

31. Metrics
h"p://goo.gl/ZrDhJj

32. Direct sales have consistently gone down in importance as
a measurement criterion
h"p://goo.gl/tuJ0v7

33. Top metrics for content
marketing success
website traffic (69%);
view/downloads (59%);
lead quantity (42%).

34. 2015 Goals h"p://goo.gl/Pk54yk

35. Most B2B content marketers cite brand
awareness as a goal (84%).

36. Marketers
cite lead
generation
as their
second
goal for
content
marketing
(83%).
Last, but not
least, they
cite
engagement
as their 2015
goal (81%).

37. Important overall marketing
goals
return on investment (28,29%);
traffic and audience growth (24,79%);
lifetime customer value (21,30%);
thought leadership (18,14%).

38. 69% of marketers choose original content over licensed
content.
h"p://goo.gl/cgtN2W

39. 57% of all companies have two or more people dedicated
to content marketing.

40. 74% of
marketers
believe that they
could drive 2.5x
more ROI, brand
lift, or LTV if they
had an expert
content team.
h"p://goo.gl/NjNj38

41. Liked it? Follow us on
Twiter:
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www.beaglecat.com

42. Sources
Sou
slide 2 – B2B Content marketing Institute Research
slide 3 – B2B Content marketing Institute Research
- Moz Blog
slide 4 – Moz Blog
slide 6 – B2B Content Marketing Institute SlideShare Research
slide 8 – B2B Content Marketing Institute Reseach
slide 11- Content Marketing Trend of 2014 Reseach, by Linked In
slide 13 – B2B Content Marketing Report
slide 17 - B2B Content Marketing Report
- Moz Blog
slide 18 - B2B Content Marketing Report
slide 19 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently
slide 20 – B2B Content Marketing Institute SlideShare Research
slide 22 - B2B Content Marketing Report
slide 23 - B2B Content Marketing Report
slide 25 – Moz Blog
slide 26 -

43. slide 26 - Content Marketing Trend of 2014 Reseach, by LinkedIn
slide 28 - B2B Content Marketing Report
slide 29 - B2B Content Marketing Institute SlideShare Research
slide 32 - B2B Content Marketing Institute SlideShare Research
- B2B Content Marketing Report
slide 34 – 2015 Benchmarks, budgets and trends – North America, by Content Marketing Institute
slide 35 - 2015 Benchmarks, budgets and trends – North America, by Content Marketing Institute
slide 36 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently
slide 37 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently
slide 38 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently
slide 39 - Study: 600 Marketers’ Fears, Goals, and Plans For 2015, by Contently