Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Net neutrality: The Basics
Next
Download to read offline and view in fullscreen.

64

Share

Download to read offline

Why I'm Fed Up With Shit Websites - #SwipeSummit

Download to read offline

Slides from my talk at the 2016 Swipe Summit in Dublin, where I ranted about crappy websites.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Why I'm Fed Up With Shit Websites - #SwipeSummit

  1. 1. POLEMIC D I G I T A L@badams “Why I’m Fed Up With Shit Websites” 04 February 2016 Barry Adams
  2. 2. POLEMIC D I G I T A L@badams Barry Adams
  3. 3. POLEMIC D I G I T A L@badams Most websites…
  4. 4. POLEMIC D I G I T A L@badams Some websites….
  5. 5. POLEMIC D I G I T A L@badams Sending traffic to these websites…
  6. 6. POLEMIC D I G I T A L@badams What is a ‘good’ website?
  7. 7. POLEMIC D I G I T A L@badams Good websites… … have a clear purpose AND … are good at fulfilling that purpose.
  8. 8. POLEMIC D I G I T A L@badams What is your website’s purpose?
  9. 9. POLEMIC D I G I T A L@badams What is your website’s purpose? • Look pretty?
  10. 10. POLEMIC D I G I T A L@badams What is your website’s purpose? • Look pretty? • So you can say you’re ‘online’?
  11. 11. POLEMIC D I G I T A L@badams What is your website’s purpose? • Look pretty? • So you can say you’re ‘online’? • CEO bragging rights at the golf club?
  12. 12. POLEMIC D I G I T A L@badams
  13. 13. POLEMIC D I G I T A L@badams What is your website’s purpose? • Grow brand awareness
  14. 14. POLEMIC D I G I T A L@badams What is your website’s purpose? • Grow brand awareness • Generate leads
  15. 15. POLEMIC D I G I T A L@badams What is your website’s purpose? • Grow brand awareness • Generate leads • Sell online
  16. 16. POLEMIC D I G I T A L@badams How do you create a ‘good’ website?
  17. 17. POLEMIC D I G I T A L@badams 1. Keep the goal in mind • Purpose comes first. • If it doesn’t support the purpose, don’t include it. • Tell HiPPOs to stay out of it.
  18. 18. POLEMIC D I G I T A L@badams HiPPO: “Highest Paid Person’s Opinion.”
  19. 19. POLEMIC D I G I T A L@badams HiPPO: “Highest Paid Person’s Opinion.”
  20. 20. POLEMIC D I G I T A L@badams 2. Details are important • Understand your audience. • Create a pleasant experience. • Remove stumbling blocks.
  21. 21. POLEMIC D I G I T A L@badams
  22. 22. POLEMIC D I G I T A L@badams
  23. 23. POLEMIC D I G I T A L@badams 3. Build It Well • Don’t skimp on web development. • Agree a detailed specification. • Get digital marketing foundations in place; SEO; technical & on-page PPC landing pages Email capture Social media integration
  24. 24. POLEMIC D I G I T A L@badams
  25. 25. POLEMIC D I G I T A L@badams 4. Never assume • Test a prototype with real users. • Measure what’s important. • Iterate & improve.
  26. 26. POLEMIC D I G I T A L@badams
  27. 27. POLEMIC D I G I T A L@badams Summarised: • Define your website’s purpose. • Ensure all elements of your site exist to serve that purpose. • Continuously measure and improve.
  28. 28. POLEMIC D I G I T A L@badams Thank You barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams
  • chikawonah

    Sep. 16, 2021
  • MdMahbuburRahman109

    May. 17, 2021
  • cbshivers

    Mar. 10, 2021
  • JamieWyatt8

    Mar. 5, 2021
  • viplocksmithsydney

    Feb. 15, 2021
  • KevinAlvarado66

    Feb. 6, 2021
  • RajeshKanjoor

    Jan. 3, 2021
  • ssuserbd5cd61

    Dec. 3, 2020
  • StevePerkins39

    Nov. 14, 2020
  • SAURABHKUMAR1752

    Nov. 10, 2020
  • victorjung_

    Feb. 6, 2020
  • omaruriel

    Jan. 27, 2020
  • MrsBFarley

    Dec. 3, 2019
  • JordanNelson47

    Nov. 28, 2019
  • GregBurzynski

    Feb. 19, 2019
  • MedianovaCDN

    Jan. 17, 2019
  • chandangupta193

    Sep. 4, 2018
  • Awadallah-Iyad

    May. 6, 2018
  • sirleidefatimajabali

    Apr. 25, 2018
  • PamelaJLAFOE

    Feb. 24, 2018

Slides from my talk at the 2016 Swipe Summit in Dublin, where I ranted about crappy websites.

Views

Total views

19,622

On Slideshare

0

From embeds

0

Number of embeds

389

Actions

Downloads

98

Shares

0

Comments

0

Likes

64

×