The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.

1. THE GLOBAL CORPORATE
Twitter
InfluenceStudy
Who is following large global
companies on Twitter?
The Followers of
Large Global Companies
4,730,237
TOTAL IDENTIFIED FOLLOWERS
OF LARGE GLOBAL COMPANIES
Social pull measures how well
followers are connected across
social media.
The average Twitter user has approximately 300 connections
across all social media platforms, while the average follower of
large global companies has approximately 735 connections
across all social media platforms.
Location and Interests of
Followers of Large Global Companies
Gender and Age of
Followers of Large Global Companies
3,274x
300
AVERAGE
TWITTER USER
735
FOLLOWERS OF THE LARGE
GLOBAL COMPANIES
STRONGER THAN AVERAGE
TWITTER USERS
vs.
THEY HAVE A SOCIAL PULL
54%of these followers are from
the UNITED STATES
1.3xmore likely to be from the UNITED KINGDOM
than the average user
6.4xmore likely to be from MEXICO than the
average user
Followers are
Followers are
FOLLOWERS OF THE LARGE
GLOBAL COMPANIES ARE
MORE LIKELY THAN THE
AVERAGE FOLLOWERS TO
BE INTERESTED IN
AUTO TECHNOLOGYBUSINESS POLITICS FOOD EDUCATION SCIENCE
44%
68% 32%
of followers are
between the ages of
26 AND 35
1.4x more likely than the
average user to be
between the ages of
36 AND 45
of followers are
MALE
of followers are
FEMALE
1.3x more likely than the average
user to be between the ages of
46 AND 55
Followers are
Followers are
Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, financial, healthcare, retail,
technology and telecommunication.