A majority of Americans believe the Super Bowl is better today because of entertaining ads and stellar halftime shows, but what they really crave is football. According to a national study commissioned by Burson-Marsteller’s Fan Experience specialty group and fielded by research consultancy Penn Schoen Berland, 52 percent of respondents say the primary reason they tune in is to watch the game, compared to 23 percent who are focused on the commercials.

1. UPER BOWL
S
2014 Survey Highlights
It’s Still All About the Game,
Not the Commercials
52%
23%
say the primary reason
they tune in is to
watch the game
really want to see
the commercials
THE FANS
52%
92% 55%
watch whether
or not their favorite
team is playing
who plan to watch call
themselves
avid NFL Fans
have attended a
NFL game
S
THE AD
But When It’s Time to Share
on Social Media
Great Commercials
Can’t Beat a Great Game
72%
Ads Creep Ahead
55%
prefer a great game with
boring commercials over a
boring game with great commercials
are likely to post on social
media about a commercial
51%
are likely to post about a
big play during the game
And Some Want
to Sleep In on
Monday
The Smart Phone
Isn’t Distracting,
It’s Connecting
22%
60%
would support
designating Super Bowl
Sunday and Monday as
national holidays
of millennials believe social
media helps bring them closer to
the game, BUT 87% of baby
boomers call social media
a distraction from the game
Tackling Twitter and a First Down for Facebook
57% 55%
say they will be using
Facebook and/or
Twitter during the game
will view additional online
content either during or
immediately after the game
ABOUT THE SURVEY
Conducted January 15 through January 17, 2014 by research consultancy Penn Schoen Berland, the
online quantitative survey polled 1,000 people who indicated that they were planning to watch Super
Bowl XLVIII on Sunday, February 2, 2014. Margin of error is +/- 3.1 percent.