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Bringing Back Personal Data Value to the Rightful Owners

Big Data lay at the core of the strong data economy that is emerging in Europe. Although both large enterprises and SMEs acknowledge the potential of Big Data in disrupting the market and business models, this is not reflected in the growth of the data economy. The lack of trusted, secure, ethical-driven personal data platforms and privacy-aware analytics, hinders the growth of the data economy and creates concerns. The main considerations are related to the secure sharing of personal and proprietary/industrial data, and the definition of a fair remuneration mechanism that will be able to capture, produce, release and cash out the value of data, always for the benefit of all the involved stakeholders.

This webinar will focus on how such concerns that pertain to privacy, ethics and intellectual property rights can be tackled, by allowing individuals to take ownership and control of their data and share them at will, through flexible data sharing and fair compensation schemes with other entities (companies or not), as researched by the DataVaults project.

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Bringing Back Personal Data Value to the Rightful Owners

  1. 1. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. Bringing back value to the Data Owner The DataVaults Concept Dr. Yury Glikman
  2. 2. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. Personal Data Value 2  Key for offering novel personalised services  Tons of data generated today  Sensors, wearables, IoT and CPS  estimated 3.5 billion active users  total value is approximately $210 billion  Success stories of Facebook and Co
  3. 3. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. Challenges and Considerations 3  Only 15% of people feel they have control of their data  Lack of trust, but a general willingness of more than 70% of millennials (aged between 16-34) to share their data for actual benefits, non-necessarily financial  Privacy and Security  Regulations to reinforce trust and security  People share their value without getting a fair amount of it back  Control Vs. Complexity
  4. 4. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. Addressing the Challenges 4 let the data owners (the individuals) decide what, how much and in which manner they would like to share it guarantee the privacy and security of their data retrieve a fair share of the value their data generates DataVaults
  5. 5. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. Topic: ICT-13-2018-2019 supporting the emergence of data markets and the data economy Start Date 01/01/2020 36 Months Innovation Action DataVaults Facts 5 17 Partners 5Demonstrators 9Countries Data Providers OLYMPIACOS, PIRAEUS, ANDAMAN7, PRATO, MYWENERGIA Data Management and Sharing Experts FRAUNHOFER, TECNALIA, UBITECH, IFAG, MAGGIOLI Security and Privacy Experts DTU, IFAT, ASSENTIAN, ETA Data Analytics Experts SUITE5, ATOS, UNISYSTEMS 5
  6. 6. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. Vision  FOR WHOM? For individuals and organizations that would like to manage/process the personal data of individuals  WHY? Turn the personal data value chain into a multi-sided and multi-tier ecosystem governed by smart contracts to safeguard data ownership, privacy and usage and attribute value to all entities that generate value within this chain and especially data owners. Platform defining secure, trusted and privacy preserving mechanisms allowing individuals to take ownership and control of their data and share them at will, through flexible data sharing and fair compensation schemes with other entities Target Users: Individuals – Data Providers – Data Seekers & Data Analysts 6
  7. 7. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. Who are the Actors? 7 Data Providers • Individuals who extract, collect in one place and securely store their personal data, share them and take control of their usage. Data Requestors • Economic Operators who explore extracts or metadata, request access and perform analyses
  8. 8. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. What can be Shared?  Data, which do offer to economic operators accurate results but are resource greedy and in many cases include a higher degree of privacy risks  Data Analytics, which may provide the same accuracy as sharing plain data, but improve the privacy level of individuals  Complex Insights, which are combination of analytics, that further improve privacy but provide valuable information to interested stakeholders. 8
  9. 9. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. DataVaults Demonstrators Demonstrator #1 – Sports And Activity Personal Data (Olympiacos) Demonstrator #2 – Strengthening Entrepreneurship And Mobility (Piraeus) Demonstrator #3 – Healthcare Data Retention And Sharing (Andaman7) Demonstrator #4 – Smart home Personal Energy Data (Miwenergia) Demonstrator #5 – Personal Data For Municipal Services And The Tourism Industry (Prato) 9
  10. 10. DataVaults is a project co-funded by the Horizon 2020 Program of the European Union (H2020-ICT-2019-2) under Grant Agreement No. 871755 and is contributing to the BDV-PPP of the European Commission. THANK YOU www.datavaults.eu Dr. Yury Glikman yury.glikman@fokus.fraunhofer.de

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