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UNDERSTANDING
SOCIAL MEDIA AND
USING IT EFFECTIVELY
Maximus Ametorgoh
@MaxiAmetorgoh
Social Media
Nya social media
“any or a set of new media
applications which facilitates
social interactions based on
shared identities, common
interests, collective actions and
social networks for diverse
expected results.”
Maximus Ametorgoh
Social
Personal lifestyle -
Profession -
Social Network -
Family/Friends -
Associations/Groups -
Hobbies/Interests -
Expertise -
Experiences -
Views/Opinions -
Media
- Audience
- Channels
- Coverage Area
- News Distribution
- Promotions
- Campaigns
- Production
- Protocols
- Frequency
Features Of Social Media
• Internet-Powered
• User-generated Contents
• Global And Local
• Multi-format Content
• Viral Power
• Dialogue, not monologue
• Literacy required
• Faster User Acquisition (than traditional media)
• Real time media
• Integrated or Interconnected System
Social Media
Honeycomb
Seven Functional
Building Blocks
IDENTITY
(the extent to which
users reveal
themselves)
PRESENCE
(the extent to which
users know if others
are available)
RELATIONSHIP
(the extent to which
users relate to each
other)
REPUTATION
(the extent to which
users know the
social standing of
others and content)
GROUPS
(the extent to
which users are
ordered or form
communities)
CONVERSATION
(the extent to which
users communicate
with each other)
SHARING
(the extent to which
users exchange,
distribute and
receive content)
Jan H. Kietzmann, Kristopher Hermkens,
Ian P. McCarthy, Bruno S. Silvestre
Nya social media
Personal
Profiling
Personal Profiling
ACTIVITY: SOCIAL MEDIA ACCOUNTS
Create a Facebook and Twitter accounts.
1. Brand your account using your profile and
images.
2. Write 3 benefits you have derived from this
training using a picture or video.
Social Media vrs
Traditional Media
Social Media vrs Traditional Media
38 years
50,000,000 listeners
13 years 50,000,000 viewers
Social Media vrs Traditional Media
4 years
50,000,000 online Facebook: 200 million account in 2011
Kony 2012 took 4 years to reach 50m views
1. Unstructured Vs Controlled Communication
2. Dialogue Vs Monologue
3. Engagement Vs Reach/Frequency
4. One-on-one Vs Mass Marketing
5. Real Time Vs Programmed Broadcasting
6. Global Coverage Vs Legal/Local Coverage
7. Cost Effective Vs High Cost
8. User-Generated Vs Produced Content
9. Relationship Vs Repetition
10.Great Analytics Vs Bad Analytics
Social Media vs. Traditional Media
Setting Social
Media Objectives
Social Media Objectives
1. Customer Engagement
2. Acquisition of new customers
3. Marketing of products
4. Top-of-mind awareness
5. Lead Generation
6. Education and empowerment
7. Brand positioning
8. Support services
9. Social Media Leader in industry
10.Thought Leader in your industry
Social Media
Platforms
Nya social media
2,010,000,000
Monthly Active Users
1,320,000,000
Daily Active Users
4,500,000
Monthly Active People
• Timeline
• Newsfeed
• Events
• Accounts
• Personal
• Public
• 150 billion friendships
• Facebook Live
• 328m MAU (Q2 2017)
• 140 Characters
• @Handle (@MaxiAmetorgoh)
• Hashtag (#GetDigitalDaily)
• Tweets and Trends
• 80% Mobile Users
• Twitter Live
• 700m MAU (June 2017)
• 400m DAU
• 250m Stories
• 4.2bn Likes per day
• 40bn photos
• Instagram Live
• Top 5 Instagram accounts
are for women.
• 2nd biggest Search Engine
• 1bn monthly unique users visit
• 4bn views of video per day
• 300hours video uploads per 60’
• Videos/Audio
• 347 million active LinkedIn users
• 4,500 listed standard skills
• 380million skills listed by users
• 930 connections per CEO
• 94% of recruiters use LinkedIn
• Over 1billion endorsement of skills
• World’s largest professional network
on the Internet
• 1.3bn MAU
• 1.0bn DAU
• 55bn messages processed daily
• 256 Group Members
• 256 Broadcast List
• 1 billion videos shared daily
• 195minutes spent weekly
• End-to-End Encryption
• Voice/Video Calls
• Web/Desktop version
ACTIVITY: SOCIAL MEDIA PLATFORMS
List and describe the functionality of top 10
features of Facebook, Twitter, Instagram,
WhatsApp and LinkedIn.
Social Media and
Traditional Media
1. Unstructured Vs Controlled Communication
2. Dialogue Vs Monologue
3. Engagement Vs Reach/Frequency
4. One-on-one Vs Mass Marketing
5. Real Time Vs Programmed Broadcasting
6. Global Coverage Vs Legal/Local Coverage
7. Cost Effective Vs High Cost
8. User-Generated Vs Produced Content
9. Relationship Vs Repetition
10.Great Analytics Vs Bad Analytics
Social Media vs. Traditional Media
Content
Development
Nya social media
6 Elements of Quality Content
Theme:
Selecting
the right
subject.
Context:
Powering
“meaning
transfer”.
Format:
Selecting
audience
preference
Structure:
Composing
the right
message
Design:
Giving
form and
look to the
structure
Schedule:
Engaging
at the
right time
Themes
Subjects or topics:
•Judicial
•Laws/Acts
•Courts
•Judges
•Lawyers
•Judiciary Service
•Governance
•Democracy
•Citizenship
Context
•Ghana
•Politics
•Business
•Companies
•Education
•Citizenship
•Patriotism
•Democracy
•Freedom
•Calendar*
Format • Verse (Text):
Writing and reading
• Verbal (Audio):
Speaking and hearing
• Visuals (Images):
Depicting and seeing
• Videos(VOD/Live):
Showing and watching
Structure •Headline
•Body
•Photograph
•Video
•Links
•Hashtags
•Social Media Accounts
•Call-to-Action
Design •Artwork
•Photographs
•Video
•Text Description
•Call-To-Action
•Hashtags
•Links
•Social Media Accounts
Schedule
(Developed from Calendar)
•Daily Contents
•Company Activities
•Event dates
•Holidays
•Celebrated Days
•National Events
•Social Events
•Trending Contents
ACTIVITY: SOCIAL MEDIA CONTENTS
Create a Facebook and Twitter accounts.
1. Write 3 benefits you have derived from this
training using a picture or video.
2. DO a Facebook Live post by telling your
friends where you are and what you are
doing currently.
10 Ways To Be Effective
On Social Media
1. Understand social media
• Know the Concept
• Know the Features
• What are the Benefits/Uses
• Set your Objectives
2. Define your Market/Industry
• What defines your Industry?
• What are the Products and Services?
• Who are your Target Audience?
• Who are your Competitors?
• What are their channels of Engagement?
3. Know your audience
• Who are they?
• Where are they located?
• What are their interests?
• What is their income level?
• Do/Can they use technology?
• Do they socialize a lot?
Nya social media
4. Select the right Platforms
• Where are your audience? Platforms
• Can you share text, pictures, audio,
videos, links on the platforms?
• How is content broadcasted to users?
• How much will you spend?
• Can you get your investment back?
• Which online accounts do you have?
Nya social media
5. Develop Quality Content
• Know your main Message(s)
• Talk to people directly
• Be easily understood
• Make your fans interact with you
• Know the dimensions required
• Instruct your fans/followers to take
action, ie, buy, register, call, etc
6. Broadcast your Contents
• Confirm your Schedule
• Examine your Content again
• Publish your Content
• Monitor how fans/follower
7. Engage your Audience
• Respond to Comments
• Expect Feedbacks
• Answer Inquiries
• Merge Offline and Online
8. Run Promotions and Campaigns
• Offer Big Benefits
• Give Discounts
• Have Deals for Special/
Selected Audiences
• Giveaways should be
frequent
• Create Social Awareness
Nya social media
9. Have a Budget
Know how much these will cost:
• Developing your Strategy
• Developing your Content
• Boosting posts on Platforms
• Running Promotions and Campaign
• Generating Reports
• Paying your Personnel
• Buying Resources/Tools (Internet,
materials, etc)
10. Measure your Results
• Increase in number of Fans/Followers
• Increase in Engagement
• Growth in Sales and Profit
• High participation in Campaigns
• Achievement of set Objectives
• Your Return On Investment
ACTIVITY
1.Create video or photo content using your
camera and share it on your social media
accounts.
THANK YOU
All images used in this presentation are not owned by the content developer. All ideas, activity,
models and other contents is rightfully owned by the content developer and presenter.
@MaxiAmetorgoh
/maximusametorgoh
/maximusametorgoh
/in/maximusametorgoh

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Nya social media

  • 1. UNDERSTANDING SOCIAL MEDIA AND USING IT EFFECTIVELY Maximus Ametorgoh @MaxiAmetorgoh
  • 4. “any or a set of new media applications which facilitates social interactions based on shared identities, common interests, collective actions and social networks for diverse expected results.” Maximus Ametorgoh
  • 5. Social Personal lifestyle - Profession - Social Network - Family/Friends - Associations/Groups - Hobbies/Interests - Expertise - Experiences - Views/Opinions - Media - Audience - Channels - Coverage Area - News Distribution - Promotions - Campaigns - Production - Protocols - Frequency
  • 6. Features Of Social Media • Internet-Powered • User-generated Contents • Global And Local • Multi-format Content • Viral Power • Dialogue, not monologue • Literacy required • Faster User Acquisition (than traditional media) • Real time media • Integrated or Interconnected System
  • 7. Social Media Honeycomb Seven Functional Building Blocks IDENTITY (the extent to which users reveal themselves) PRESENCE (the extent to which users know if others are available) RELATIONSHIP (the extent to which users relate to each other) REPUTATION (the extent to which users know the social standing of others and content) GROUPS (the extent to which users are ordered or form communities) CONVERSATION (the extent to which users communicate with each other) SHARING (the extent to which users exchange, distribute and receive content) Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre
  • 11. ACTIVITY: SOCIAL MEDIA ACCOUNTS Create a Facebook and Twitter accounts. 1. Brand your account using your profile and images. 2. Write 3 benefits you have derived from this training using a picture or video.
  • 13. Social Media vrs Traditional Media 38 years 50,000,000 listeners
  • 14. 13 years 50,000,000 viewers Social Media vrs Traditional Media
  • 15. 4 years 50,000,000 online Facebook: 200 million account in 2011 Kony 2012 took 4 years to reach 50m views
  • 16. 1. Unstructured Vs Controlled Communication 2. Dialogue Vs Monologue 3. Engagement Vs Reach/Frequency 4. One-on-one Vs Mass Marketing 5. Real Time Vs Programmed Broadcasting 6. Global Coverage Vs Legal/Local Coverage 7. Cost Effective Vs High Cost 8. User-Generated Vs Produced Content 9. Relationship Vs Repetition 10.Great Analytics Vs Bad Analytics Social Media vs. Traditional Media
  • 18. Social Media Objectives 1. Customer Engagement 2. Acquisition of new customers 3. Marketing of products 4. Top-of-mind awareness 5. Lead Generation 6. Education and empowerment 7. Brand positioning 8. Support services 9. Social Media Leader in industry 10.Thought Leader in your industry
  • 21. 2,010,000,000 Monthly Active Users 1,320,000,000 Daily Active Users 4,500,000 Monthly Active People • Timeline • Newsfeed • Events • Accounts • Personal • Public • 150 billion friendships • Facebook Live
  • 22. • 328m MAU (Q2 2017) • 140 Characters • @Handle (@MaxiAmetorgoh) • Hashtag (#GetDigitalDaily) • Tweets and Trends • 80% Mobile Users • Twitter Live
  • 23. • 700m MAU (June 2017) • 400m DAU • 250m Stories • 4.2bn Likes per day • 40bn photos • Instagram Live • Top 5 Instagram accounts are for women.
  • 24. • 2nd biggest Search Engine • 1bn monthly unique users visit • 4bn views of video per day • 300hours video uploads per 60’ • Videos/Audio
  • 25. • 347 million active LinkedIn users • 4,500 listed standard skills • 380million skills listed by users • 930 connections per CEO • 94% of recruiters use LinkedIn • Over 1billion endorsement of skills • World’s largest professional network on the Internet
  • 26. • 1.3bn MAU • 1.0bn DAU • 55bn messages processed daily • 256 Group Members • 256 Broadcast List • 1 billion videos shared daily • 195minutes spent weekly • End-to-End Encryption • Voice/Video Calls • Web/Desktop version
  • 27. ACTIVITY: SOCIAL MEDIA PLATFORMS List and describe the functionality of top 10 features of Facebook, Twitter, Instagram, WhatsApp and LinkedIn.
  • 29. 1. Unstructured Vs Controlled Communication 2. Dialogue Vs Monologue 3. Engagement Vs Reach/Frequency 4. One-on-one Vs Mass Marketing 5. Real Time Vs Programmed Broadcasting 6. Global Coverage Vs Legal/Local Coverage 7. Cost Effective Vs High Cost 8. User-Generated Vs Produced Content 9. Relationship Vs Repetition 10.Great Analytics Vs Bad Analytics Social Media vs. Traditional Media
  • 32. 6 Elements of Quality Content Theme: Selecting the right subject. Context: Powering “meaning transfer”. Format: Selecting audience preference Structure: Composing the right message Design: Giving form and look to the structure Schedule: Engaging at the right time
  • 35. Format • Verse (Text): Writing and reading • Verbal (Audio): Speaking and hearing • Visuals (Images): Depicting and seeing • Videos(VOD/Live): Showing and watching
  • 38. Schedule (Developed from Calendar) •Daily Contents •Company Activities •Event dates •Holidays •Celebrated Days •National Events •Social Events •Trending Contents
  • 39. ACTIVITY: SOCIAL MEDIA CONTENTS Create a Facebook and Twitter accounts. 1. Write 3 benefits you have derived from this training using a picture or video. 2. DO a Facebook Live post by telling your friends where you are and what you are doing currently.
  • 40. 10 Ways To Be Effective On Social Media
  • 41. 1. Understand social media • Know the Concept • Know the Features • What are the Benefits/Uses • Set your Objectives
  • 42. 2. Define your Market/Industry • What defines your Industry? • What are the Products and Services? • Who are your Target Audience? • Who are your Competitors? • What are their channels of Engagement?
  • 43. 3. Know your audience • Who are they? • Where are they located? • What are their interests? • What is their income level? • Do/Can they use technology? • Do they socialize a lot?
  • 45. 4. Select the right Platforms • Where are your audience? Platforms • Can you share text, pictures, audio, videos, links on the platforms? • How is content broadcasted to users? • How much will you spend? • Can you get your investment back? • Which online accounts do you have?
  • 47. 5. Develop Quality Content • Know your main Message(s) • Talk to people directly • Be easily understood • Make your fans interact with you • Know the dimensions required • Instruct your fans/followers to take action, ie, buy, register, call, etc
  • 48. 6. Broadcast your Contents • Confirm your Schedule • Examine your Content again • Publish your Content • Monitor how fans/follower
  • 49. 7. Engage your Audience • Respond to Comments • Expect Feedbacks • Answer Inquiries • Merge Offline and Online
  • 50. 8. Run Promotions and Campaigns • Offer Big Benefits • Give Discounts • Have Deals for Special/ Selected Audiences • Giveaways should be frequent • Create Social Awareness
  • 52. 9. Have a Budget Know how much these will cost: • Developing your Strategy • Developing your Content • Boosting posts on Platforms • Running Promotions and Campaign • Generating Reports • Paying your Personnel • Buying Resources/Tools (Internet, materials, etc)
  • 53. 10. Measure your Results • Increase in number of Fans/Followers • Increase in Engagement • Growth in Sales and Profit • High participation in Campaigns • Achievement of set Objectives • Your Return On Investment
  • 54. ACTIVITY 1.Create video or photo content using your camera and share it on your social media accounts.
  • 55. THANK YOU All images used in this presentation are not owned by the content developer. All ideas, activity, models and other contents is rightfully owned by the content developer and presenter. @MaxiAmetorgoh /maximusametorgoh /maximusametorgoh /in/maximusametorgoh