4. “any or a set of new media
applications which facilitates
social interactions based on
shared identities, common
interests, collective actions and
social networks for diverse
expected results.”
Maximus Ametorgoh
5. Social
Personal lifestyle -
Profession -
Social Network -
Family/Friends -
Associations/Groups -
Hobbies/Interests -
Expertise -
Experiences -
Views/Opinions -
Media
- Audience
- Channels
- Coverage Area
- News Distribution
- Promotions
- Campaigns
- Production
- Protocols
- Frequency
6. Features Of Social Media
• Internet-Powered
• User-generated Contents
• Global And Local
• Multi-format Content
• Viral Power
• Dialogue, not monologue
• Literacy required
• Faster User Acquisition (than traditional media)
• Real time media
• Integrated or Interconnected System
7. Social Media
Honeycomb
Seven Functional
Building Blocks
IDENTITY
(the extent to which
users reveal
themselves)
PRESENCE
(the extent to which
users know if others
are available)
RELATIONSHIP
(the extent to which
users relate to each
other)
REPUTATION
(the extent to which
users know the
social standing of
others and content)
GROUPS
(the extent to
which users are
ordered or form
communities)
CONVERSATION
(the extent to which
users communicate
with each other)
SHARING
(the extent to which
users exchange,
distribute and
receive content)
Jan H. Kietzmann, Kristopher Hermkens,
Ian P. McCarthy, Bruno S. Silvestre
11. ACTIVITY: SOCIAL MEDIA ACCOUNTS
Create a Facebook and Twitter accounts.
1. Brand your account using your profile and
images.
2. Write 3 benefits you have derived from this
training using a picture or video.
15. 4 years
50,000,000 online Facebook: 200 million account in 2011
Kony 2012 took 4 years to reach 50m views
16. 1. Unstructured Vs Controlled Communication
2. Dialogue Vs Monologue
3. Engagement Vs Reach/Frequency
4. One-on-one Vs Mass Marketing
5. Real Time Vs Programmed Broadcasting
6. Global Coverage Vs Legal/Local Coverage
7. Cost Effective Vs High Cost
8. User-Generated Vs Produced Content
9. Relationship Vs Repetition
10.Great Analytics Vs Bad Analytics
Social Media vs. Traditional Media
18. Social Media Objectives
1. Customer Engagement
2. Acquisition of new customers
3. Marketing of products
4. Top-of-mind awareness
5. Lead Generation
6. Education and empowerment
7. Brand positioning
8. Support services
9. Social Media Leader in industry
10.Thought Leader in your industry
22. • 328m MAU (Q2 2017)
• 140 Characters
• @Handle (@MaxiAmetorgoh)
• Hashtag (#GetDigitalDaily)
• Tweets and Trends
• 80% Mobile Users
• Twitter Live
23. • 700m MAU (June 2017)
• 400m DAU
• 250m Stories
• 4.2bn Likes per day
• 40bn photos
• Instagram Live
• Top 5 Instagram accounts
are for women.
24. • 2nd biggest Search Engine
• 1bn monthly unique users visit
• 4bn views of video per day
• 300hours video uploads per 60’
• Videos/Audio
25. • 347 million active LinkedIn users
• 4,500 listed standard skills
• 380million skills listed by users
• 930 connections per CEO
• 94% of recruiters use LinkedIn
• Over 1billion endorsement of skills
• World’s largest professional network
on the Internet
26. • 1.3bn MAU
• 1.0bn DAU
• 55bn messages processed daily
• 256 Group Members
• 256 Broadcast List
• 1 billion videos shared daily
• 195minutes spent weekly
• End-to-End Encryption
• Voice/Video Calls
• Web/Desktop version
27. ACTIVITY: SOCIAL MEDIA PLATFORMS
List and describe the functionality of top 10
features of Facebook, Twitter, Instagram,
WhatsApp and LinkedIn.
29. 1. Unstructured Vs Controlled Communication
2. Dialogue Vs Monologue
3. Engagement Vs Reach/Frequency
4. One-on-one Vs Mass Marketing
5. Real Time Vs Programmed Broadcasting
6. Global Coverage Vs Legal/Local Coverage
7. Cost Effective Vs High Cost
8. User-Generated Vs Produced Content
9. Relationship Vs Repetition
10.Great Analytics Vs Bad Analytics
Social Media vs. Traditional Media
32. 6 Elements of Quality Content
Theme:
Selecting
the right
subject.
Context:
Powering
“meaning
transfer”.
Format:
Selecting
audience
preference
Structure:
Composing
the right
message
Design:
Giving
form and
look to the
structure
Schedule:
Engaging
at the
right time
35. Format • Verse (Text):
Writing and reading
• Verbal (Audio):
Speaking and hearing
• Visuals (Images):
Depicting and seeing
• Videos(VOD/Live):
Showing and watching
39. ACTIVITY: SOCIAL MEDIA CONTENTS
Create a Facebook and Twitter accounts.
1. Write 3 benefits you have derived from this
training using a picture or video.
2. DO a Facebook Live post by telling your
friends where you are and what you are
doing currently.
41. 1. Understand social media
• Know the Concept
• Know the Features
• What are the Benefits/Uses
• Set your Objectives
42. 2. Define your Market/Industry
• What defines your Industry?
• What are the Products and Services?
• Who are your Target Audience?
• Who are your Competitors?
• What are their channels of Engagement?
43. 3. Know your audience
• Who are they?
• Where are they located?
• What are their interests?
• What is their income level?
• Do/Can they use technology?
• Do they socialize a lot?
45. 4. Select the right Platforms
• Where are your audience? Platforms
• Can you share text, pictures, audio,
videos, links on the platforms?
• How is content broadcasted to users?
• How much will you spend?
• Can you get your investment back?
• Which online accounts do you have?
47. 5. Develop Quality Content
• Know your main Message(s)
• Talk to people directly
• Be easily understood
• Make your fans interact with you
• Know the dimensions required
• Instruct your fans/followers to take
action, ie, buy, register, call, etc
48. 6. Broadcast your Contents
• Confirm your Schedule
• Examine your Content again
• Publish your Content
• Monitor how fans/follower
49. 7. Engage your Audience
• Respond to Comments
• Expect Feedbacks
• Answer Inquiries
• Merge Offline and Online
50. 8. Run Promotions and Campaigns
• Offer Big Benefits
• Give Discounts
• Have Deals for Special/
Selected Audiences
• Giveaways should be
frequent
• Create Social Awareness
52. 9. Have a Budget
Know how much these will cost:
• Developing your Strategy
• Developing your Content
• Boosting posts on Platforms
• Running Promotions and Campaign
• Generating Reports
• Paying your Personnel
• Buying Resources/Tools (Internet,
materials, etc)
53. 10. Measure your Results
• Increase in number of Fans/Followers
• Increase in Engagement
• Growth in Sales and Profit
• High participation in Campaigns
• Achievement of set Objectives
• Your Return On Investment
55. THANK YOU
All images used in this presentation are not owned by the content developer. All ideas, activity,
models and other contents is rightfully owned by the content developer and presenter.
@MaxiAmetorgoh
/maximusametorgoh
/maximusametorgoh
/in/maximusametorgoh