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INTRODUCINGTHE SOCIAL CUSTOMER,[object Object],Produced by: Attensity and Chess Media Group,[object Object],Edited by Comity Advisors,[object Object],SOCIAL CRM SERIES:,[object Object],PART #1,[object Object]
PART 1: WHO IS THE SOCIAL CUSTOMER?,[object Object],1,[object Object],Copyright © 2010 - Attensity, Chess Media Group,[object Object]
THE ERA OF THE PASSIVE CUSTOMER IS GONE,[object Object],THE SOCIAL CUSTOMER:,[object Object],[object Object]
Is hyper-connected
Via phone, email, SMS, Facebook, Twitter, blogs, forums
Is creative
Is collaborative
Expects to customize products
Critical of claims by brands
Influenced by friends & people like her2,[object Object],Copyright © 2010 - Attensity, Chess Media Group,[object Object]
INSIDE OUT,[object Object],OUTSIDE IN,[object Object],The fundamental shift in relationship between customer and company is driven by the social web,[object Object],It is a cultural shift,[object Object],3,[object Object],Copyright © 2010 - Attensity, Chess Media Group,[object Object]
THE SOCIAL CUSTOMER IS…,[object Object],… A CONSUMER OF INFORMATION,[object Object],[object Object]
Efficient at curating information
“Like me” filter
78% trust recommendations from social graph (E. Qualman)
90% of B2B buyers trust peer reviews & 70% trust online reviews
Only 15% of B2B buyers trust traditional advertising (Base One: Buyersphere Survey of B2B Buyers Use Of Social Media)4,[object Object],Copyright © 2010 - Attensity, Chess Media Group,[object Object]
THE SOCIAL CUSTOMER IS…,[object Object],… A PRODUCER OF INFORATION,[object Object],[object Object]
She is an active participant
Happy customer = powerful marketing vehicle

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