Social media analytics tools can be used to navigate through the political noise. ConvOcean's Social Media Analytics Tools provide valuable insights about the people's mood in a location, making it easier to build your political campaign for upcoming elections and much more.

1. How policy makers use ConvOcean social media analytics tools?
Social media analytics tools can be used to navigate through the political noise.
ConvOcean's Social Media Analytics Tools provide valuable insights about the
people's mood in a location, making it easier to build your political campaign for
upcoming elections and much more.
Social media and its users don’t shy away from sharing their outlook. There is no
doubt that Social media and politics have become inseparable. Social media has
created new communication channels that play a crucial role in circulating news,
promoting policies, and connecting with potential voters. Both the current U.S.
election and the previous one have proven how powerful social networking sites
can form and change public perception. Every user (fake or real) on social media is

2. a content creator. The new age of media populism explains how common citizens
can now have an active role in political discourse.
“Social media presents the opportunity to inform more people, amplify voices, and
allow for an array of diverse voices to speak.” - Ethan Zuckerman
We understand navigating social media and politics can be tricky for those
responsible for managing public accounts like lobbyists. Social media analytics have
given lobbyists new powerful tools to work more efficiently, quickly, and effectively.
However, not many are able to truly understand these powerful tools and the ways
to leverage them for strategic decision making.
That’s exactly why we are here - to help you understand some of the noise. We
understand that the lobbying industry is complex and ConvOcean can help leverage
the social media conversations to connect with users more effectively. We actively
listen and analyze social chatter to get you real-time data by location. Our reports
help you capture public opinion around elections, policies, and politicians. We go to
the micro-level and track what social media users are conversing about online.
While other social media tools are limited to superficial data, we get you deep
insight.
“Our customized dashboard gives you access to real-time analytics of influencers,
conversations, fake users, and connections to your target audience. Where you can
connect with both Potential voters and potential donors."
How can Convocean help lobbyists?
We have unique solutions for political lobbyists and politicians.

3. Shape online policy environment and public debate
Public policies are going social. Policymakers are using sentiment analysis across
policy cycles. Social media platforms now provide avenues to promote interaction
among politicians, bureaucrats, and citizens.
Before jumping in to create a post to promote any policy on social media, it’s best to
understand the social sentiment around it. ConvOcean’s location-based reports on
bills provide you with a detailed analysis of any bill, issues, and specific locations of
users.
Location-based reports on HR130 Bill of Firearm Safe Storage Act:
Policymakers could significantly benefit from this data as it gives them insight into
which location they need to focus their attention on. A lobbyist can use this data for
enhancing institutional responsiveness, accountability, and learning for their
candidates. We provide a fast and cost-effective stream of information that could be
utilized to monitor public policies better.

4. Raise awareness and engagement on a policy topic in a timely and interactive
manner
Awareness-raising and engagement are processes that go hand-in-hand. The
process aims to inform and educate people while taking their feedback on specific
issues and topics. The combined force of both processes can help a candidate or
policymaker influence people's attitudes, behavior, and beliefs towards a defined
goal. Unarguably, powerful public opinions can mobilize change, and further spread
the message, as well as gather more support in favor of a policy. Depending on the
topic, policymakers can utilize multiple awareness-raising tools.
Monitor positions, conversations, and reputation of stakeholders
ConvOcean’s social trackers give you a plethora of insight to track, monitor, know
conversations, and overall sentiment around any issue, bill or policy. You can track
the mentions and conversations of a particular issue by setting up queries in a
specific location anywhere in the world. The tool gives you multiple filter options to
segregate the data based on location, language, keyword, hashtags, follower
analysis, and sentiment analysis. Our tools give lobbyists multi-level opportunities
to connect with not only the public but candidates you plan to lobby. For example,
with our tools, you can discover the problems faced by people in a specific area and
incorporate them into your research. Use your research based on public responses
and develop a proposal that helps forward your best interests.
Gain instantaneous feedback
Offline surveys are quickly becoming a thing of yesterday. Online surveys and DM
campaigns help you reach the remotest corner and across age, gender and
background. With just one click, you can reach 1000 users and get instant feedback,

5. even when they do not send a direct reply. Attracting support and followers is an
uphill task. DM campaigns can guide you to reach social accounts and followers
relevant to your cause or goal. The detailed insight we provide can help you
micro-target your audience with online ads, mailers, and DMs.
Grow a list of advocates and supporters
Finding the right influencer can help lobbyists to reach more voters and spread the
message faster. These micro-influencers command large followings, and most of
their followers value their opinions. It is the authenticity of the micro-influencer
that makes them the favorite of lobbyists and political parties. Micro-influencers
can become popular cause-ambassadors for your policy fights. 2020 was the year
where micro-influencers had a stronger impact in channelizing both negative and
positive social campaigns. The year witnessed several mid-tier social media stars
getting hired by marketing agencies to push political messages.
You need to identify and build relationships with such influencers who support
your position. Our location-based influencer trackers can help you identify the
most impactful influencers and engage with them. You can filter them out based on
the bio, sentiment, profile location, topic, geolocation, posts, followers, and
impressions.
Conclusion:
Social media is unarguably becoming a useful lobbying resource to analyze, engage
and reach a wider audience base. From preparing for political debates to enhancing
political reputations, social monitoring and listening tools can be game-changers to
your research and campaigns.

6. To lobby effectively you must find an optimal mix of resources. The social data
through ConvOcean can provide that right mix to make better-informed decisions
and create messages that resonate with your target audience - the public or their
representatives.
Link: https://convocean.com/