Where is news breaking first in sports, entertainment, music, and politics? #Twitter! See how Twitter is tapping into what’s happening, pushing the boundaries of conventional storytelling. Speaker: Meghan Doyle, Client Partner - MENA, Twitter

1. #GoLive

2. Meghan Doyle
@megodoyle
Twitter MENA

3. #Momentum

4. 820M+
global addressable
audience
2016 Daily Active User Growth
+3%
+5%
+7%
+11%
Q1 Q3 Q4Q2
Source: Twitter Internal 2016

5. 2016 Advertiser Momentum
Source: Twitter Internal 2016, Q4’16 Earnings Call
in Ad Engagements
151% Cost per Engagement
40%

6. most used language on
Twitter
3rd
ARABIC
SOURCE: Twitter Internal Data, 2016
since September 2016

7. 72%
Daily Usage among
Twitter users
SOURCE | Nielsen, GCC
85%
Video
Penetration

8. #GoLive
75%
of the viewing
audience is under
35 years old
LIVE

9. #MyDubaiNewYear
Twitter Partnered with Emaar
to broadcast the New Year’s
Eve Fireworks through the
Global Twitter Live-stream.
The stream was a
first of a kind in
MENA, and one of
the first globally.
LIVE
46K mentions of
#MyDubaiNewYear
in 24 hours

10. Q4 #GoLive
10%
52%
38%
News & Politics
Sports
Entertainment
Live Video Categories
600 Hoursof Live Video Consumed
400Live Events
31MUnique Viewers Globally
Source | Twitter Internal, All unique viewership counts referenced herein are based on unique user ID and the MRC video view standard

11. SOURCE | Twitter Live Video Research, Neuro Insight, 2016
Twitter Live Video
vs. Online Video
+33%emotional
intensity
+63%positive
perception
+45%
engagement

12. Apple TV
App of
the Year

13. 300premium
partners

14. Premium Content
from Broadcaster /
Publisher /
Content Creator
2
+ +
1
Pre-Roll
with your
Brand
message
Promote
the pre-roll and clip
to your target
audience
Twitter Premium Pre-Rolls
How it Works
3

15. Predictable outcome
Safe environment
Quality content

16. 8MImpressions over 8 match days
1.34MMales 18-35 in KSA reached

17. Periscope 360
This new immersive and
interactive live video format
provides 360 degrees of
interactive context

18. Periscope Producer
Broadcast high quality streams from
devices beyond a phone or tablet
Use external sources, including
streaming software, hardware
encoders, and professional cameras

19. vv
What will you do tomorrow to be better than
you were today? #IAmTheCompetition
New Balance UK
@NewBalanceUK
Tweet
11/8/16, 8:50 AM
196 RETWEETS 581 LIKES
Promoted
Tweet #HaveNoRegrets
Tweet #OwnMyWorkout
Tweet #BeUnstoppable
Tweet #UpTheMiles
Conversational
Video
Enable users to engage with
and share your content,
maximizing earned reach vv
Tweet #HaveNoRegrets
Tweet #OwnMyWorkout
12:22
Coldplay @coldplay
Phoenix, Tulsa, Dallas and Denver - you
can request a song for the band to play
when #AHFODtour reaches you! Info:
http://coldplay.com/request-a-song…
395 1.7K
Giacomo Dorsei @giacomodorsei 1s
Tomorrow @NewBalanceUK, I will
#OwnMyWorkout #IAmTheCompetition
Tweet #BeUnstoppable
Tweet #UpTheMiles
vv
Tomorrow @NewBalanceUK, I will
#OwnMyWorkout #IAmTheCompetition
https://t.co/HgdSFgpWU2
12:22
Tweet #HaveNoRegrets
Tweet #OwnMyWorkout
Tweet140
returnspace123
MNBVCXZ
LKJHGFDSA
POIUYTREWQ
I’mTheI
Giacomo Dorsei
@giacomodorsei

20. The Year Ahead for Twitter
Live
1
The best place to see
what’s happening in the
world around you
Conversational
3
Immersive content to
serve our users in
delivering what’s
happening
Premium
2
Access to the best
content happening
around the world from
hundreds of top
publishers

21. #ThankYou
@megodoyle