Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.

1. TOP 10
about Content Marketing
(That Are Costing Your Business Money)
MYTHS
CHARMHOUSE.io

2. There are tons of
widespread misconceptions
about content marketing.

3. All of these rumors are
effecting your businesses
bottom line.

4. It’s time to set
the record
straight.

5. Content Marketing
is not about sales.
#1
CHARMHOUSE.io

6. Content marketing is a highly
effective form of generating
leads and sales.
ACTUALLY…

7. According to HubSpot, the cost
per lead for content marketing
is a fraction of the cost per
lead for direct sales.

9. I think a lot of businesses
are uncomfortable because
they don’t see how content
marketing drives sales...

10. Content Marketing
is like a
beauti!l garden...

11. Good content marketing
is like having a beautiful
garden with a coffee shop
right in the middle.

12. But should you stop maintaining
the garden because some people
are enjoying it for free?
Not all of your visitors will buy coffee.

13. LIKE HIM?
But should you stop maintaining
the garden because some people
are enjoying it for free?
Not all of your visitors will buy coffee.

14. Then you wouldn’t have
many customers at all.
Well, no.

15. CHARMHOUSE.io
It’s not possible to calculate
ROI for content marketing.
#2

16. MYTH.
This is an outright

17. It is very possible to
calculate ROI for content marketing.
In fact, it’s EASY.
You just have to make the effort.

18. Most people just don’t take the few
extra steps to set up the analytics
and systems needed to measure
their content marketing efforts.

20. If HubSpot can do it,
YOU CAN TOO!

21. CHARMHOUSE.io
Content marketing is
too expensive.
#3

22. As you saw in the HubSpot
chart, content marketing is
actually cheaper than direct
sales in many cases.

23. On top of that,
content marketing has a distinct
advantage over other types
of marketing...

24. and nothing else to show for it.
You can spend resources on salespeople
making calls or going to networking
events, but at the end of the day, you’ll
have the client or the customer

25. Social Media Following
Email List
Content Library
Not only does content get you the client,
but it gives you valuable assets too.

26. the effectiveness of these
assets grows exponentially
as your reach increases.
Even more,

27. CHARMHOUSE.io
Content marketing is too difficult
to consistently execute.
#4

28. this isn’t a myth.
Actually…

29. Even the most well-intentioned,
enthusiastic business owner
might only keep a consistent
content marketing strategy going
for a month or two.
(Which isn’t long in content marketing time.)

30. But this is
GREAT NEWS!

31. “
What if someone said to you…
I’d love to become a business owner
and live a life of freedom, but that’s
going to take a lot of time and hard
work, so I don’t know...

32. “Well, yeah. Duh.”
You’d probably say...

33. If you don’t want to do the hard stuff,
you’re not going to get the results.
It’s as simple as that.

34. Just like running a business, many
aspire to it, but far fewer actually
accomplish it. But that doesn’t mean
it can’t be done.
Same with content marketing.

35. But like I said -
This is good news!

36. The harder it is,
the fewer of your competitors
are going to be doing it.

37. That’s MONEY
in the BANK.

38. Content marketing doesn’t
work in my industry.
#5
CHARMHOUSE.io

39. WRONG.

40. Everyone is Googling
something.

41. The question is:
“What is my target
audience Googling?”

42. Therein lies your
content opportunity.

43. Certain aspects of content
marketing might not work for
your industry.

44. For example:
Your target market might not
be on social media.

45. However, they might be on
your industry association
blog or forum, or even reading
their hard-copy magazine.

46. Marketing with
content exists
outside the internet too!

47. There is a content avenue you
can be taking advantage of.
Unless your target market is illiterate...

48. CHARMHOUSE.io
Content marketing isn’t
as effective as SEO.
#6

49. I’ve got a secret to tell you…

50. You need both.
I’ve got a secret to tell you…

51. In reality, black hat SEO is just fake
content marketing.

52. Fake pingbacks and shares are created
to mimic exactly what content marketing
creates.

53. The difference…

54. The difference…
You’re always running
from Google.

55. On the other hand, white
hat SEO and content marketing
are best friends.

56. They both serve the same god:
Google.

57. They work towards
the same goal!
They both serve the same god:
Google.

58. SEO optimizes it for the search
engines.
Content marketing creates value
for your users.

59. Paired intelligently,
you build a content library that gets
customers to stay, return later,
and buy.

60. CHARMHOUSE.io
I’ll just get content
marketing automated.
#7

61. There are two main
reasons you will never
be able to fully automate
content marketing.

62. #1 People know when they are being
communicated with by a robot.

63. If they say to themselves (or even feel it
subconsciously) “This was posted by a
robot.” They are far less likely to engage.
#1 People know when they are being
communicated with by a robot.

64. #2 Google and Facebook punish your
reach for automation.

65. Even if your readers don’t know the content is
automated, Google and Facebook do.
They crack down on automated content as it is
typically less engaging and they aim to create
the best user experience possible.
#2 Google and Facebook punish your
reach for automation.

66. On the other hand,
email automation and drip campaigns
can be extremely effective.

67. But remember:
Email automation, when done correctly,
is written by a real person, and not
generated by a computer.

68. You’ll still need to put time and effort
into your marketing automation at the
beginning in order for them to benefit
you in the future.

69. It’s simply a matter
of knowing which is
which.
Not all automation
is bad.

70. CHARMHOUSE.io
No one reads my
blog anyway.
#8

71. (But this is what we’re trying to fix.)
Well, this may
be true.

72. Here is why nobody
is reading your blog…

73. The content isn’t valuable
for your target market.
#1

74. It’s more than likely it’s what you want to
talk about rather than what you think your
audience needs or wants.
The content isn’t valuable
for your target market.
#1

75. You don’t update
consistently.
#2

76. No one is going out of the way to visit your
blog if they don’t think there will be
something new there.
You don’t update
consistently.
#2

77. You aren’t letting your
audience know about your
blog.
#3

78. If you don’t feel like your content is important
enough to shout from the rooftop using your
email list and/or social media then why would
anyone else think it’s important?
You aren’t letting your
audience know about your
blog.
#3

79. CHARMHOUSE.io
I’ll get my admin, VA,
or intern to do it.
#9

80. Would you hire a plumber
to fix your computer?

81. A hairdresser to remodel
your kitchen?

82. Even if they could save you
a little money?

83. OF COURSE NOT.

84. If whoever you hire doesn’t know what
they are doing, you might inadvertantly
be spending money on other things.
LIKE…

85. Hurting your companies reputation
with posts that have low reach.

86. Using methods that the Facebook Gods,
Google Gods, or readers don’t like.

87. Breaking copyright laws or Facebook
terms that can get you banned.

88. But…
That would be great!
Don’t get me wrong, your VA
might specialize in social media.

89. You get what you pay for.

90. CHARMHOUSE.io
Content marketing is an
extra, not an essential.
#10

91. Unfortunately, many people
think content marketing is what
you do once you have nothing
else on your to-do list.

92. (Spoiler: No)
Will that day ever come?

93. Here are some reasons
content marketing is
an essential.

94. Without it, you have
no audience.

95. It’s necessary to educate your
prospective buyers on why
they need your product.

96. You need it to show you
know what you’re
talking about.

97. You need to let Google
know your website is alive
and kicking.

98. It’s advantages greatly surpass
just marketing benefits.
Content marketing is a multi-
functional tool.

99. CHARMHOUSE.io
Content marketing doesn’t
drive immediate results.
Bonus Round

100. It’s true that the
crazy-amazing benefit of
content marketing doesn’t
come until your blog is aged
like a fine wine.
(More like 8 months to a year , but you get it.)

101. However, that doesn’t mean
there isn’t immediate ROI
with content marketing.

102. Simply by being what your
customers want and answering
their questions, you’ll gain more traffic.

103. All because of your consistent,
high-quality content.
You’ll have loads of pre-qualified
customers attracted to your website.