2. Wind
• To generate a wind of thoughts and promote the
issue and discussions in one direction…
• It gives strength to the argument..
• It adds people and network to the issue…
• Helps in quick execution of the issue …
3. Triggers
• To set up triggers of the events and pinch points
of discussions and process the issue and other
sub issues with the help of those triggers ..
4. Brand
• Develop a brand image and manage the brand
name …
• Promote the brand and do events and market
the brand …
• Link brand with people and society and connect
social issues with the brand …
5. History
• Market the historical milestones and process the
events in the memory of the glorious past.
• Launch products and policies on the basis of the
historical milestones …
6. Records
• Promote the records and achievements made …
• Do party and celebrate the success and do give
gifts in memory …
7. Trends
• Follow trends and believes of the society and
give the issue the shape of the trends …
• Set examples of good trends and follow the
trend….
9. Circles and hedging
• Add rings of issues and society networks of
concern to the matter and do the hedging…
• Keep adding rings of concern…
• Keep adding rings of maps and networks …
• Add ring of interest and profession …
10. Pillars
• Build pillars of society and do the load shedding.
• Make good pillars and make them stand for good
and as a guardian…
11. Issues and gossips
• Identify every issue and resolve the root cause…
• Measure the severity of the issue …
• Resolve the issue …
• Apply the changes …
• Judge the source of the issue …
• Skill assessment …
• Resolve issues as quick as possible to avoid
gossips and rumors …
12. Block the de-marketing of issues
• Resolve issues as quick as possible …
• Prompt answer … flawless execution …
