SlideShare una empresa de Scribd logo
1 de 58
Descargar para leer sin conexión
SECUREYOUR FIRST INVESTOR MEETING:
CRITICAL HOW TO’S
www.TheFundingGuru.com
TODAY’S
BIG PROMISES
Nothing Held Back
The Critical Stuff to Get Your First Meeting
One Time Opportunity at The End
www.TheFundingGuru.com
Are you in the right place?
www.TheFundingGuru.com
If you’re...
Starting or grow your own business
Pursuing your passion for a new business
Creating or growing a real business
Building a world class business
Finding business funding
...then you are in the right place!
www.TheFundingGuru.com
WHO?
www.TheFundingGuru.com
It all started with this magic ingredient!
Beginning: Before the key discoveries -
Two parts of the puzzle
Great idea
Passion to start my own business
I was working a 18 hour a day job whole I was putting it together
www.TheFundingGuru.com
www.TheFundingGuru.com
Beginning: Before the key discoveries -
Two parts of the puzzle
Great idea
Passion to start my own business
I was working a 18 hour a day job whole I was putting it together
www.TheFundingGuru.com
www.TheFundingGuru.com
How to Write A Kick Ass Executive Summary
www.TheFundingGuru.com
www.TheFundingGuru.com
www.TheFundingGuru.com
So what did I do?
www.TheFundingGuru.com
Created an email survey
Went to the stores to check out the competitors products
Created a prototype
Wrote a business plan
Sent emails to everyone who I thought could help
Made calls
Then I waited....
www.TheFundingGuru.com
...then sent more emails...
and more....
and....
Well, you get it...
www.TheFundingGuru.com
...made more calls....
www.TheFundingGuru.com
...and waited some more...
...then the months of coffee shop meetings started
...then
emails
emails
emails
Business Plan
1
Business Plan
2
Business Plan
3
Business Plan
4
Calls Calls
Executive Summary 1 Executive Summary 16
Calls
Calls
Pitch Deck
1
Pitch Deck
47
Spent More than 14 months lost in the wilderness,
looking for investors....
Waiting for even one investor to see the light...
I was ready to QUIT!
After a critical Mind shift...
....and some good advice
I went from no investors
To raising $250K in a few months
...then another $250K
...then $6M
....then Ms more
WHY AREYOU DOING IT?
www.TheFundingGuru.com
Why theTwo Jobs?
WhyThe Sacrifice?
Why take the Hard Way?
WhyTake the Risk?
SOME OFTHE REASONS OTHER
FOUNDERS HAVE GIVEN ME
www.TheFundingGuru.com
You have aVision ForYour Future
To Create Wealth forYou,Your Family andYour Community
To Have Freedom to Live LifeYour Way
To Have a Fantastic, Exciting, Contributing Life
To Create Jobs
BecauseYou Have a Burning Passion to Do Something
WHY AREYOU HERE?
Get Your First Investor Meeting...
You Want Investors To:
‘Get’WhatYou Do
Understand How GreatYour Opportunity is
Are Compelled to MeetYou
SO LETS DO ITTOGETHER
How?
You Need A
Kick Ass
Executive Summary
To Make Sure Investors
Are Desperate to MeetYou
#1 GOAL
A Kick Ass Executive Summary Should:
Cover the Key Elements ofYour Opportunity (And No More)
Help Qualify the Investors (In & Out)
MoveYou Quickly to the First Meeting with Qualified Investors
#1 Goal: Get You Your First Meeting
WHAT IT IS
A Kick Ass Executive Summary Is:
The ‘Essence’ ofYour business in 1-2 pages
The Most Compelling Elements ofYour Business
A succinct way to communicate the info investors
most often want to read to qualify initial
opportunities
WHAT IT ISN’T
A Kick Ass Executive Summary Is NOT:
Your One Chance to ‘Sell’ an Investor
The Opportunity to tell them EVERYTHING
about your business
A license to bore them (every word needs to
count...)
WHY LEARNTHIS?
Why bother?
Executive Summaries are relatively ‘standard’ - learn it
once and use it forever
Its a recognized way to get your foot in the door -
know the formula and you can engage any investors
Its a No BS doc to help you connect with the Right
Investors forYou - and securing a life long business
partner
NEXT
Executive Summary - Winning Best Practices
Format
Key Elements - Broken Down
Best Practices
CRITICAL
There’s a format that works...
Executive Summaries cover JUST the key elements Investors want to know before they’ll take the next step
We’ll cover the key elements of a what a Kick Ass Executive Summary should include
Get It Right - and the Right Investors forYou will WANT to meet for your First Meeting
Get it Right - and the Wrong Investors WON’T WANT to meet so you won’t waste your time pursuing them -
NB: its better this way...because you either can’t or shouldn’t ‘close’ the wrong investor - its just bad news...
www.TheFundingGuru.com
TEST
What’s Your #1
Goal?
www.TheFundingGuru.com
#1 GOAL
Get Your First
Meeting
www.TheFundingGuru.com
KEY ELEMENTS
Company Overview
The Opportunity
The Solution
The Market
The Competitors
You Business Model
TheTeam
Current Progress
Capital Requirements
Call to Action
www.TheFundingGuru.com
For a Kick Ass Executive Summary
COMPANY OVERVIEW
This is Your Introduction
Outlines WhatYour Business Does with Impact
HowYou Address a Key Demand or Need
Hook the Investor by addressing how Big an idea or Market this could be for the right
Company andTeam
...with as little hyperbole as possible
....avoid a gazillion dollar market estimates
www.TheFundingGuru.com
THE OPPORTUNITY
This Tells Them What and How Big Your Opportunity Is
Key Elements to Communicate:
This is a Huge Opportunity (Size / Gap / Problem / Need)
You Really Understand the Space (Interactions / Experience)
You’ve DoneYour Homework (Ref. Customer feedback)
Don’t Get Caught up in the Data or showing your expertise (Entice the Investor)
Don’t BoreThe Investors
Succinct but Impactful
www.TheFundingGuru.com
THE SOLUTION
This Tells Them How You and Your Team will Address the Huge
Opportunity
Key Elements to Communicate:
Summary ofYour Solution (Sound Bite / Big Idea)
Your Key Elements Addressing Need/Problem/Opportunity
Strong Close andTransition to Market Size
Don’t Get Carried Away with the “HOW”, emphasize the “WHY”
Good to reference Initial Customer or Consumer Feedback / Market Insights
www.TheFundingGuru.com
THE MARKET
This Tells Them What Space You Will be Competing in and
Reinforces the Opportunity
Key Elements to Communicate:
How BIGYour Market Is; HowYou Calculate it
Market trends - Hyper Growth? Growth? Decline?
The Channel Composition:Where’s the Power?
Market Size - Big enough to show upside, not too big to be unrealistic
Overview key Competitors as part of landscape discussion - go into depth on competitors in the next Section
www.TheFundingGuru.com
THE COMPETITORS
This Tells Them If The Market Is Worthwhile and The Difficulty
of Penetration
Key Elements to Communicate:
Top 3- 5 Competitors (Size / Longevity / Offerings)
Competitor Weaknesses (Ideally from Customer Feedback)
Barriers to EntryYou Can Create After Launch / Growth
Common Mistakes: Telling the Investors there are no real competitors.There are always competitors, even if its just for mind share
or share of wallet
Competitors are good - they validate a market.
www.TheFundingGuru.com
YOUR BUSINESS MODEL
This Tells Them How You Create Value and Extract it from Your
Market
Key Elements to Communicate:
Business Model Overview (Value Proposition Sound Bite)
HowYou Make Money (Focus on 1, mention others)
Who Will BuyYour Product or Service (Target Consumers / Customers / Partners)
The More Real ProofThat People are Prepared to Pay - the better yourValuation (Risk MitigatorsVs. RiskTakers)
www.TheFundingGuru.com
THETEAM
This Tells Them Who Is Going to Achieve Your Vision, Goals and
Milestones
Key Elements to Communicate:
WhoThey Are (Name, Function, Snapshot of Experience)
Why the Investor Should have Confidence / WhyThisTeam?
Track Record (Esp. in the Space/Market)
Note: Negatives can be positives
Gaps: ShowYou Are Aware and Have a Plan to Fill
www.TheFundingGuru.com
CURRENT PROGRESS
This Tells Them How Far You Have Taken This Business So Far
Key Elements to Communicate:
Progress Overview
Customer Progress: Contract? Commitment?Test? First Meet
Consumer Progress: Paying? BetaTesting? Letters of Intent?
Product Progress: Concept, Prototype, Beta,V1, Finished
Team Building: Key Hires, Outstanding Hires
www.TheFundingGuru.com
CAPITAL REQUIREMENTS
This Tells Them How Much You Will Raise and Key Milestones to
be Achieved with Funds
Key Elements to Communicate:
Capital Funding Required
Key Milestones to be achieved with Funds: Customer / Consumer / Product /Team /
Infrastructure
Common Mistakes: IncludingYour ExpectedValuation
Common Mistakes:Allocating a significant amount to marketing in an effort to ‘create the market’
www.TheFundingGuru.com
CLOSE
This Tells Them You Will Follow Up to Schedule The First
Meeting
Key Elements to Communicate:
WhenYou Will ContactThem (Within the next 7 Days)
How (Call / Email)
If they would like to follow up -Your Contact Details
www.TheFundingGuru.com
3 COMMON MISTAKES
www.TheFundingGuru.com
Why Some Executive Summaries Aren’t Kick Ass
Try to Cram InToo MuchText
Create your Draft (using our Software if you have it), make sure you meet the format guidelines
PayYourself $5 for every word you can cut out without changing the meaning
The Pay Someone Else $5 to do the same :)
Every word is an excuse to stop reading - cut out BS. If its 8 pt font, this isYOUR problem!
Not Enough ‘Proof’ i.e. too theoretical
Focus on proof e.g Paying customers, beta testers, experienced team, market expertise
Without these (Ideas): Customer surveys, strong advisory board, letters of intent, customer verbatim / meetings
You Forget the Goal
Your #1 Goal is to Get a Meeting Scheduled! NotTo Close!
ENGAGING INVESTORS
www.TheFundingGuru.com
WHATTODAY GAVEYOU
The Critical Elements to Create Your Own Kick Ass Executive
Summary:
This is a MUST HAVE!
Once You Know How to Create a Kick Ass Executive Summary:
You can Now get a Face-To-Face meeting with Any Investors - if they’re potentially the
‘Right’ Investors
You Now Can Successfully Start the Fund Raising Process for the Rest of Your
Entrepreneurial Career
You Can realize your entrepreneurial Ambitions andVision forYour Future
www.TheFundingGuru.com
CONGRATULATIONS!
You’ve Done It!
You Have Covered all the Key Elements:
You know what’s included in a Kick Ass Executive Summary
The Winning Best Practices and Format
3 of the Common Challenges to Avoid
If you have Questions or Follow Up Requirements, we’ll outline a couple of additional options next...
www.TheFundingGuru.com
REMEMBER WHYYOU’RE DOING
IT...
www.TheFundingGuru.com
You have aVision ForYour Future
To Create Wealth forYou,Your Family andYour Community
To Have Freedom to Live LifeYour Way
To Have a Fantastic, Exciting, Contributing Life
To Create Jobs
TODAY
www.TheFundingGuru.com
Focused on:
Helping Passionate Founders Start, Grow and Get
Ideal Investors for their Businesses through:
Coaching &Training
Workshops
Products (Funding Academy)
ADVICE
This Kick Ass Executive Summary Information is the Core of
What You Need
Additional Help is Available
Kick Ass Executive Summary Software
“Done ForYou” Choices:
Choice 1: We’ll Work withYou to CreateYour Executive Summary
Choice 2: I’ll Work withYou to CreateYour Executive Summary
www.TheFundingGuru.com/dfy
www.TheFundingGuru.com
I WANTTO WORK WITHYOU
www.TheFundingGuru.com
CreateYour Kick Ass Executive Summary Together
www.TheFundingGuru.com/dfy
Kick Ass Executive Summary Software
www.thefundingguru.com/go/kicksoft
THANKS
www.TheFundingGuru.com
Funding Academy

Más contenido relacionado

Último

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfRobertPhillips265023
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגליBen Shushan & Co. C.P.A (Isr.)
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceOperational Excellence Consulting
 

Último (20)

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Company Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdfCompany Profile and SWOT Analysis Product List.pdf
Company Profile and SWOT Analysis Product List.pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
 

Destacado

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Destacado (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

How to Write A Kick Ass Executive Summary

  • 1. SECUREYOUR FIRST INVESTOR MEETING: CRITICAL HOW TO’S www.TheFundingGuru.com
  • 2. TODAY’S BIG PROMISES Nothing Held Back The Critical Stuff to Get Your First Meeting One Time Opportunity at The End www.TheFundingGuru.com
  • 3. Are you in the right place? www.TheFundingGuru.com
  • 4. If you’re... Starting or grow your own business Pursuing your passion for a new business Creating or growing a real business Building a world class business Finding business funding ...then you are in the right place! www.TheFundingGuru.com
  • 6. It all started with this magic ingredient!
  • 7. Beginning: Before the key discoveries - Two parts of the puzzle Great idea Passion to start my own business I was working a 18 hour a day job whole I was putting it together www.TheFundingGuru.com
  • 9. Beginning: Before the key discoveries - Two parts of the puzzle Great idea Passion to start my own business I was working a 18 hour a day job whole I was putting it together www.TheFundingGuru.com
  • 15. So what did I do? www.TheFundingGuru.com
  • 16. Created an email survey Went to the stores to check out the competitors products Created a prototype Wrote a business plan Sent emails to everyone who I thought could help Made calls Then I waited.... www.TheFundingGuru.com
  • 17. ...then sent more emails... and more.... and.... Well, you get it... www.TheFundingGuru.com
  • 20. ...then the months of coffee shop meetings started ...then
  • 21. emails emails emails Business Plan 1 Business Plan 2 Business Plan 3 Business Plan 4 Calls Calls Executive Summary 1 Executive Summary 16 Calls Calls Pitch Deck 1 Pitch Deck 47
  • 22. Spent More than 14 months lost in the wilderness, looking for investors....
  • 23. Waiting for even one investor to see the light...
  • 24. I was ready to QUIT!
  • 25. After a critical Mind shift... ....and some good advice
  • 26. I went from no investors To raising $250K in a few months ...then another $250K ...then $6M ....then Ms more
  • 27. WHY AREYOU DOING IT? www.TheFundingGuru.com Why theTwo Jobs? WhyThe Sacrifice? Why take the Hard Way? WhyTake the Risk?
  • 28. SOME OFTHE REASONS OTHER FOUNDERS HAVE GIVEN ME www.TheFundingGuru.com You have aVision ForYour Future To Create Wealth forYou,Your Family andYour Community To Have Freedom to Live LifeYour Way To Have a Fantastic, Exciting, Contributing Life To Create Jobs BecauseYou Have a Burning Passion to Do Something
  • 29. WHY AREYOU HERE? Get Your First Investor Meeting... You Want Investors To: ‘Get’WhatYou Do Understand How GreatYour Opportunity is Are Compelled to MeetYou
  • 30. SO LETS DO ITTOGETHER How? You Need A Kick Ass Executive Summary To Make Sure Investors Are Desperate to MeetYou
  • 31. #1 GOAL A Kick Ass Executive Summary Should: Cover the Key Elements ofYour Opportunity (And No More) Help Qualify the Investors (In & Out) MoveYou Quickly to the First Meeting with Qualified Investors #1 Goal: Get You Your First Meeting
  • 32. WHAT IT IS A Kick Ass Executive Summary Is: The ‘Essence’ ofYour business in 1-2 pages The Most Compelling Elements ofYour Business A succinct way to communicate the info investors most often want to read to qualify initial opportunities
  • 33. WHAT IT ISN’T A Kick Ass Executive Summary Is NOT: Your One Chance to ‘Sell’ an Investor The Opportunity to tell them EVERYTHING about your business A license to bore them (every word needs to count...)
  • 34. WHY LEARNTHIS? Why bother? Executive Summaries are relatively ‘standard’ - learn it once and use it forever Its a recognized way to get your foot in the door - know the formula and you can engage any investors Its a No BS doc to help you connect with the Right Investors forYou - and securing a life long business partner
  • 35. NEXT Executive Summary - Winning Best Practices Format Key Elements - Broken Down Best Practices
  • 36. CRITICAL There’s a format that works... Executive Summaries cover JUST the key elements Investors want to know before they’ll take the next step We’ll cover the key elements of a what a Kick Ass Executive Summary should include Get It Right - and the Right Investors forYou will WANT to meet for your First Meeting Get it Right - and the Wrong Investors WON’T WANT to meet so you won’t waste your time pursuing them - NB: its better this way...because you either can’t or shouldn’t ‘close’ the wrong investor - its just bad news... www.TheFundingGuru.com
  • 38. #1 GOAL Get Your First Meeting www.TheFundingGuru.com
  • 39. KEY ELEMENTS Company Overview The Opportunity The Solution The Market The Competitors You Business Model TheTeam Current Progress Capital Requirements Call to Action www.TheFundingGuru.com For a Kick Ass Executive Summary
  • 40. COMPANY OVERVIEW This is Your Introduction Outlines WhatYour Business Does with Impact HowYou Address a Key Demand or Need Hook the Investor by addressing how Big an idea or Market this could be for the right Company andTeam ...with as little hyperbole as possible ....avoid a gazillion dollar market estimates www.TheFundingGuru.com
  • 41. THE OPPORTUNITY This Tells Them What and How Big Your Opportunity Is Key Elements to Communicate: This is a Huge Opportunity (Size / Gap / Problem / Need) You Really Understand the Space (Interactions / Experience) You’ve DoneYour Homework (Ref. Customer feedback) Don’t Get Caught up in the Data or showing your expertise (Entice the Investor) Don’t BoreThe Investors Succinct but Impactful www.TheFundingGuru.com
  • 42. THE SOLUTION This Tells Them How You and Your Team will Address the Huge Opportunity Key Elements to Communicate: Summary ofYour Solution (Sound Bite / Big Idea) Your Key Elements Addressing Need/Problem/Opportunity Strong Close andTransition to Market Size Don’t Get Carried Away with the “HOW”, emphasize the “WHY” Good to reference Initial Customer or Consumer Feedback / Market Insights www.TheFundingGuru.com
  • 43. THE MARKET This Tells Them What Space You Will be Competing in and Reinforces the Opportunity Key Elements to Communicate: How BIGYour Market Is; HowYou Calculate it Market trends - Hyper Growth? Growth? Decline? The Channel Composition:Where’s the Power? Market Size - Big enough to show upside, not too big to be unrealistic Overview key Competitors as part of landscape discussion - go into depth on competitors in the next Section www.TheFundingGuru.com
  • 44. THE COMPETITORS This Tells Them If The Market Is Worthwhile and The Difficulty of Penetration Key Elements to Communicate: Top 3- 5 Competitors (Size / Longevity / Offerings) Competitor Weaknesses (Ideally from Customer Feedback) Barriers to EntryYou Can Create After Launch / Growth Common Mistakes: Telling the Investors there are no real competitors.There are always competitors, even if its just for mind share or share of wallet Competitors are good - they validate a market. www.TheFundingGuru.com
  • 45. YOUR BUSINESS MODEL This Tells Them How You Create Value and Extract it from Your Market Key Elements to Communicate: Business Model Overview (Value Proposition Sound Bite) HowYou Make Money (Focus on 1, mention others) Who Will BuyYour Product or Service (Target Consumers / Customers / Partners) The More Real ProofThat People are Prepared to Pay - the better yourValuation (Risk MitigatorsVs. RiskTakers) www.TheFundingGuru.com
  • 46. THETEAM This Tells Them Who Is Going to Achieve Your Vision, Goals and Milestones Key Elements to Communicate: WhoThey Are (Name, Function, Snapshot of Experience) Why the Investor Should have Confidence / WhyThisTeam? Track Record (Esp. in the Space/Market) Note: Negatives can be positives Gaps: ShowYou Are Aware and Have a Plan to Fill www.TheFundingGuru.com
  • 47. CURRENT PROGRESS This Tells Them How Far You Have Taken This Business So Far Key Elements to Communicate: Progress Overview Customer Progress: Contract? Commitment?Test? First Meet Consumer Progress: Paying? BetaTesting? Letters of Intent? Product Progress: Concept, Prototype, Beta,V1, Finished Team Building: Key Hires, Outstanding Hires www.TheFundingGuru.com
  • 48. CAPITAL REQUIREMENTS This Tells Them How Much You Will Raise and Key Milestones to be Achieved with Funds Key Elements to Communicate: Capital Funding Required Key Milestones to be achieved with Funds: Customer / Consumer / Product /Team / Infrastructure Common Mistakes: IncludingYour ExpectedValuation Common Mistakes:Allocating a significant amount to marketing in an effort to ‘create the market’ www.TheFundingGuru.com
  • 49. CLOSE This Tells Them You Will Follow Up to Schedule The First Meeting Key Elements to Communicate: WhenYou Will ContactThem (Within the next 7 Days) How (Call / Email) If they would like to follow up -Your Contact Details www.TheFundingGuru.com
  • 50. 3 COMMON MISTAKES www.TheFundingGuru.com Why Some Executive Summaries Aren’t Kick Ass Try to Cram InToo MuchText Create your Draft (using our Software if you have it), make sure you meet the format guidelines PayYourself $5 for every word you can cut out without changing the meaning The Pay Someone Else $5 to do the same :) Every word is an excuse to stop reading - cut out BS. If its 8 pt font, this isYOUR problem! Not Enough ‘Proof’ i.e. too theoretical Focus on proof e.g Paying customers, beta testers, experienced team, market expertise Without these (Ideas): Customer surveys, strong advisory board, letters of intent, customer verbatim / meetings You Forget the Goal Your #1 Goal is to Get a Meeting Scheduled! NotTo Close!
  • 52. WHATTODAY GAVEYOU The Critical Elements to Create Your Own Kick Ass Executive Summary: This is a MUST HAVE! Once You Know How to Create a Kick Ass Executive Summary: You can Now get a Face-To-Face meeting with Any Investors - if they’re potentially the ‘Right’ Investors You Now Can Successfully Start the Fund Raising Process for the Rest of Your Entrepreneurial Career You Can realize your entrepreneurial Ambitions andVision forYour Future www.TheFundingGuru.com
  • 53. CONGRATULATIONS! You’ve Done It! You Have Covered all the Key Elements: You know what’s included in a Kick Ass Executive Summary The Winning Best Practices and Format 3 of the Common Challenges to Avoid If you have Questions or Follow Up Requirements, we’ll outline a couple of additional options next... www.TheFundingGuru.com
  • 54. REMEMBER WHYYOU’RE DOING IT... www.TheFundingGuru.com You have aVision ForYour Future To Create Wealth forYou,Your Family andYour Community To Have Freedom to Live LifeYour Way To Have a Fantastic, Exciting, Contributing Life To Create Jobs
  • 55. TODAY www.TheFundingGuru.com Focused on: Helping Passionate Founders Start, Grow and Get Ideal Investors for their Businesses through: Coaching &Training Workshops Products (Funding Academy)
  • 56. ADVICE This Kick Ass Executive Summary Information is the Core of What You Need Additional Help is Available Kick Ass Executive Summary Software “Done ForYou” Choices: Choice 1: We’ll Work withYou to CreateYour Executive Summary Choice 2: I’ll Work withYou to CreateYour Executive Summary www.TheFundingGuru.com/dfy www.TheFundingGuru.com
  • 57. I WANTTO WORK WITHYOU www.TheFundingGuru.com CreateYour Kick Ass Executive Summary Together www.TheFundingGuru.com/dfy Kick Ass Executive Summary Software www.thefundingguru.com/go/kicksoft