Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
2. W h a t i s S n a p c h a t ?
A social media network
used to send photos,
videos and texts that
disappear. The sender
determines the length
from one to ten
seconds.
5. Content is not saved on
Snapchat. People have to pay
close attention on the app because of
the limited viewing time on content
Attention = value
In the world of marketing...
6. Snapchat is one of the closest things
we have to real-life communication.
when you have a face-to-face
conversation, content is not saved.
9. After downloading the app, setting up an account is easy.
Snapchat will give you the option to connect
you with other people in your phones address
book
14. Let friends know on other social networks
that you're on Snapchat. This will help grow
you Snapchat network.
15. Use Snapchat Stories
It broadcasts your content to all
followers
It gives viewers a 24 hour time
period to watch
You can see who's watching
your stories
20. You need to activate filters from
your profile's setting menu.
1st
2nd
Use Filters
21. Use Filters (cont.)
Once filters are active, take a photo
then swipe left or right
Filters include:
3 colored filters
Speed traveling overlay
Weather
Andsometimesspecialgeotaggedlocations
Time