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Technical Social Mechanisms
    Examples and Current Trends


                          Amir Dotan
        Centre for HCI Design, City University London
                http://www-hcid.soi.city.ac.uk
                      - November 2007 -
Themes
•   Network/Group Formation                  •     Network Activity
•   Social Circles                           •     Informal/Casual
                                                   Communication
•   Social Nearness
                                             •     Sharing/Distributing Content
•   Privacy
                                             •     Social Filters
•   Social Visualisation
                                             •     Social Taxonomies
•   Reputation Management
                                             •     General Activity
•   Social Presence/Feedback
                                             •     Socio-Chronological Context
•   Social Triggers
                                             •     Social Rules and Norms
•   Synchronous/Asynchronous
    Communication                            •     Social Utilities
•   User Activity/History
•   Collaboration

                       Amir Dotan – Centre for HCI Design, City
                                University LONDON
Network/Group Formation

Cluster around common interests
     (Publicly and privately)
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Social Circles

Different types of contacts
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Social Nearness
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Privacy

Restrict access to content
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
SecureID
Sociable Media Group - MIT Media Lab




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
Social Visualisation

(Social mapping, social presence)
Chat Circles
Sociable Media Group - MIT Media Lab




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
Chat Circles
Sociable Media Group - MIT Media Lab




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
IBM Lotus Sametime Connect




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
SecondLife.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
One Laptop Per Child




     Amir Dotan – Centre for HCI Design, City
              University LONDON
Social Proxies
Thomas Erickson and Wendy A. Kellogg (IBM T. J. Watson Research Center)




                        Amir Dotan – Centre for HCI Design, City
                                 University LONDON
Friend Wheel Facebook Application




           Amir Dotan – Centre for HCI Design, City
                    University LONDON
Reputation Management
Youtube.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Trackbacks/Pings




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Del.icio.us




Amir Dotan – Centre for HCI Design, City
         University LONDON
Feedburner.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Social Presence/Feedback

 Track how others interact with
         your content
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
MyBlogLog.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
myspace.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Social Triggers

 (Externalising preferences and
interests, visibility of like-minded
              people)
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
LastFM.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Del.icio.us




Amir Dotan – Centre for HCI Design, City
         University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
LastFM.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
LastFM.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Synchronous Communication
Gmail.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Myspace.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
IBM Lotus Sametime Connect




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
IBM Lotus Sametime Connect




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
IBM Lotus Sametime Connect




        Amir Dotan – Centre for HCI Design, City
                 University LONDON
Asynchronous Communication
Comments




Amir Dotan – Centre for HCI Design, City
         University LONDON
User Activity/History

(Impression formation, reputation,
    triggering communication)
Digg.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Collaboration
Microsoft Surface




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Microsoft Surface




   Amir Dotan – Centre for HCI Design, City
            University LONDON
PerceptivePixel.com




     Amir Dotan – Centre for HCI Design, City
              University LONDON
Kaltura.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Network Activity

(What your contacts are
doing/have been doing)
multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Del.icio.us




Amir Dotan – Centre for HCI Design, City
         University LONDON
facebook.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Informal/Casual
Communication
Slideshare.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
LastFM.com/Facebook.com




       Amir Dotan – Centre for HCI Design, City
                University LONDON
Twitter.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Sharing/Distributing Content
Docs.google.com




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Docs.google.com




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Multiply.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Maps.google.com




   Amir Dotan – Centre for HCI Design, City
            University LONDON
news.bbc.co.uk




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Youtube.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
StumbleUpon.com




   Amir Dotan – Centre for HCI Design, City
            University LONDON
Social Filters
Amazon.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Amazon.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Youtube.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Gmail.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Social Taxonomies

   (Folksonomies)
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
General Activity

(Social presence, potential
         contacts)
Ning.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Youtube.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
Socio-Chronological Context
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Social Rules and Norms
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Flickr.com




Amir Dotan – Centre for HCI Design, City
         University LONDON
Facilitate Network Growth
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Network Visibility

 Externalise contacts
Facebook.com




  Amir Dotan – Centre for HCI Design, City
           University LONDON
Social Utilities
Linkedin.com




 Amir Dotan – Centre for HCI Design, City
          University LONDON
http://bokardo.com/archives/how-social-is-amazon/




Amir Dotan – Centre for HCI Design, City
         University LONDON

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Technical Social Mechanisms - Examples and current trends