Listen and Learn: New Media, New Metrics
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A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts
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Listen and Learn: New Media, New Metrics
- 1. Listen and Learn new media, new metrics, new lessons @ambercadabra @radian6
- 2. Top10 conversationsto listen for 2
- 3. #10 The Complaint 2
- 4. #9 The Compliment 2
- 5. #8 The Problem 2
- 6. 2
- 7. #7 The Question or Inquiry 2
- 8. The Campaign Impact #6 2
- 9. #5 The Crisis 2
- 10. The Competitor #4 2
- 11. #3 The Crowd 2
- 12. The Influencer #2 2
- 13. The Point of Need #1 2
- 15. ExuberanceThe monthly count of twestimonials & positive posts
- 16. Attention spanAverage span of time a post is retweeted & commented on
- 17. ResonanceThe total volume of “in sync” conversation around an idea
- 18. ReverberationThe total volume of inbound linking and generations of retweetingof a post
- 19. Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)
- 20. PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed
- 21. InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.
- 22. RepetitionAverage times per month a source inbound links/retweets your content
- 23. ActivationThe monthly total of new sources that have shared your positive content.
- 24. ConversationThe total monthly relative share of conversation vs. competitors
- 25. EngagementThe amount of repeat commenting & length of those comments
- 28. Revenue and Business Development Length of Sales Cycle Repeat Customers Customer Retention Rate New Leads Referrals Transaction Value Customer Lifetime Value Conversions (subscribers to sales) Website purchases Organic search > sales % of converted leads (offline vs. online)
- 29. Cost Savings Shorter Issue Resolution Time % of issues resolved online vs. offline Decrease in support calls Recruiting costs Training costs % of Account Turnover Overhead Costs of Communication Viable Community-Driven Innovation Concept-to-Development Cycle
- 30. Value Awareness & Influence Brand Loyalty Sentiment Share of Conversation Frequency of Mentions Net Promoter Score Subscribers Engagement Levels Inbound Links Votes, Tags, Bookmarks Fans, Followers, Group Members