This is the second part of a 7-hour workshop in the spring of 2017 for an introduction toward design in gamification. For preparing people to be able to attend in gamification teams in their businesses to help the gamification designer in his path toward a wonderful design. Make sure to read part 1 before this one.
2. @ARSHOURABI
v Art of Light and Motion Game Studio – CEO
v IGA – Co-Founder
v Hamsaa – Gamification Designer (Social Network)
v Tooska – Gamification Designer (Second Screen App)
v ICONish – Gamification Designer (VAS App)
vGamification Guru – Top 15 (Global Leaderboard)
v Previously :
v FANAP – Gamification Designer (Payment Solutions)
v Faranesh – Gamification Designer (eCommerce-eLearning Campaigns)
18. STEPS : DESIGNING A GAMIFICATION SOLUTION
1) Understand Business objectives
2) Select and know Target behaviors
3) Knowing the user
4) Designing activity cycles and scaffolding
5) Considering FUN
6) Tools of design and implementation
49. STEP 5 : ESSENTIAL FUN
v Hard Fun
v Easy Fun
v People Fun
v Serious Fun
50. JOBS CAN BE FUN
“In every job that must be done, there is an
element of fun. You find the fun and snap! The
job’s a game.”
-- Mary Poppins
51. WHAT DO WE CALL FUN ?
Winning
Problem-solving
Exploring
Chilling
Teamwork
Recognition
Triumphing
• Fun can (and should) be designed
• Fun can be challenging!
• Appeal to different kinds of fun
Collecting
Surprise
Imagination
Sharing
Role Playing
Customization
Goofing off
53. STEP 6 : TOOLS AND TECHNICS
v Gathering the data you need for design
v Set the path for journey and narrative
v Have some way for showing it to others
v Calculate the numbers in play
v Analyze the out come for refining the design
73. CHANGING A BAD BEHAVIOR WITH FUN
http://www.thefuntheory.com/speed-camera-lottery-0
74. FINAL HINTS
v How to win with Gamification design ?
v Matters of concern before design !
v Care for these after design !
v Beware of the Mistakes !?
75. WIN THE GAMIFICATION IN 4 LEVELS
Know your user
Identify your mission
Apply game mechanics
3M
Manage
Monitor
Measure
Remember : Gamification is data driven
76. BE CARFUL BEFORE GAMIFICATION
v Legal and ethical
v Business’ core problem
v PMF
v Actual game
v Poor infrastructure
v Disastrous customer service
77. TAKE CARE OF YOUR DESIGN
v Disruptors
v Policing the design
v Administrator
v System Operator
v Use P in the SAPS
v Solid term of service
78. MAKE NO MISTAKE
Mistake: Focus on Competition
Mistake: No Clear Gamification Goals
Mistake: Too Many Rewards
Mistake: No Motivation
Mistake: Misusing Points and Badges
Mistake: Short-Term Thinking
Do : Choose a behavior built for long term
Do : Use variable interval rewards (operant conditioning)
Do : Add new elements over time
80. REF + MORE READING
v Gamification by Design – Gabe Zichermann & Christopher Cunningham
v A Theory of FUN – Raph Koster
v Reality is broken – Jane Mcgonigal
v For the WIN – Kevin Werbach (Soon in Persian)
v Art of Game Design : A book of Lenses – Jesse Schell (In Persian)
v Game Mechanics : Advanced game design – Ernest Adams & Joris Dormans
81. NOT THE END
THANKS FOR YOUR ATTENTION!
Alireza Ranjbar SHourabi
@ARSHourabi