This is the first part of a 7-hour workshop in the spring of 2017 for an introduction toward design in gamification. For preparing people to be able to attend in gamification teams in their businesses to help the gamification designer in his path toward a wonderful design. Make sure to read part 2 after this one.

1. GAMIFICATION :
FROM INTRODUCTION TO DESIGN
Alireza Ranjbar SHourabi
@ARSHourabi

2. @ARSHOURABI
v Art of Light and Motion Game Studio – CEO
v IGA – Co-Founder
v Hamsaa – Gamification Designer (Social Network)
v Tooska – Gamification Designer (Second Screen App)
v ICONish – Gamification Designer (VAS App)
vGamification Guru – Top 15 (Global Leaderboard)
vPreviously :
v FANAP – Gamification Designer (Payment Solutions)
v Faranesh – Gamification Designer (eCommerce-eLearning Campaigns)

3. PART 1
MORE INTRODUCTION
Alireza Ranjbar SHourabi
@ARSHourabi

4. WHY ARE YOU HERE?
v To be a Gamification designer ?
v To work with a Gamification designer in your team ?
v To give consultancy about Gamification in your expertise ?
v To know if Gamification is the solution you seek for your problem ?
v …

5. WHO IS USING GAMIFICATION
v Microsoft
v Nike
v SAP
v American Express
v Salesforce.com
v CodeAcademy
v Deloitte
v Samsung
v Foursquare
v Stack Overflow
v Facebook
v USA Networks
v LiveOps
v Dell
v Kaiser Permanente
v Foot Locker
v eBay
v Cisco
v Recyclebank
v Universal Music
v Siemens
v Yelp
v Verizon

6. ALL INDUSTRIES USING GAMIFICATION

7. 4 DOMINANT APPLICATIONS OF GAMIFICATION
v Product Gamification
v Workplace Gamification
v Marketing Gamification
v Lifestyle Gamification

8. Gamification Market worth
11.10 Billion USD by 2020

9. PLEASE PLAY GAMES! BOARD / VIDEO GAMES!
v Play these games :
v Clash of Clans
v Alien Creep
v Candy Crush Saga
v Plants VS Zombies
v Traffic Rider
v Monument Valley
v Life Line

10. LET’S EXERCISE AND SAVE ELECTRICITY WITH FUN
http://www.thefuntheory.com/piano-staircase

11. YOU WILL LEARN …
v What is Gamification?
v What is really Gamification?

12. BROCCOLI AND GAMIFICATION
v Htas2r38 gene (blocks the uptake of iodine to the thyroid)
v 70% of all humans
v Takes the average child 12 years to go from hating broccoli to loving it.
v Force
v Convince
v Airplane game / Stops working after a while
v Use sauce / Health issues of sauce
v Action / Achievement / Reward loop

13. GAMIFICATION
The Process of using Game-
Thinking and game Mechanics
To Engage users and Solve
Problems.

14. GAMIFICATION

15. GAMIFICATION
The process of turning an activity or task into a game or
something that resembles a game.

16. MOTIVATIONAL UX

17. MOTIVATIONAL UX PRINCIPLES

18. GAMIFICATION IS …
v Learning from games and their abilities to connect with people.
v Using game elements while knowing that a game is a lot more.
v Thinking like a game designer.
v Having objectives other than winning in the game.

19. SOME GAME ELEMENTS
v Game Mechanics
v Point
v Level
v Badge
v Leader-board
v ….
v Wheel of Fortune

20. GAME MECHANICS

21. WHY GAMES ARE POWERFUL?
v Motivation
v Extrinsic
v Intrinsic
v Self Determination Theory (SDT)
v Autonomy
v Competence
v Relatedness

22. INTRINSIC / EXTRINSIC (MOTIVATION/REWARDS)

23. ENGAGEMENT DEFINITIONS
vConnection between a consumer and a product or
service.
vThe period in a romantic couple’s relationship during
which they are preparing and planning to spend the rest
of their lives together.
vThe period of time at which we have a great deal of
connection with a person, place, thing, or idea.

24. ENGAGEMENT
v There is no single metric on the Web or in mobile technology that breaks down or
sufficiently measures engagement.
v Recency
v Frequency
v Duration
v Virality
v Ratings
v Gamification can boost up each of these!

25. LET’S CATEGORIZE
Structural / Content
Exterior (customer)
Interior (employee)
Behavior Change

26. EXTERNAL / INTERNAL / BEHAVIOR CHANGE

27. GAMIFICATION TO HELP (HABITRPG)

28. EXTERNAL GAMIFICATION
v Marketing
v Sales
v Customer engagement

29. INTERNAL GAMIFICATION
v HR
v Productivity enhancement
v Crowd sourcing

30. CHANGE OF BEHAVIOR
vShare
vComment
vReview
vRegister
vRevisit
vBuy
vUnfold
vDonate
that
Behavior
that
Action
vListen
vAct
vReply
vReform
vRepeat
vSell
vStay longer
vTake part

31. CHANGE OF BEHAVIOR

32. CAREER / JOB / HOBBY / HABIT
vWhat is your current job or career?
vGamification Designer / Game Designer
vWhat is your hobby?
vMeditation
vModel-Cars Collection
vModel-Animals Collection
vWhat are your habits?
vWaking up early
vDrinking Water
vExercise

33. CAREER / JOB / HOBBY / HABIT
vWhat is your current job or career?
vGamification Designer / Game Designer
vWhat is your hobby?
vMeditation
vModel-Cars Collection
vModel-Animals Collection
vWhat are your habits?
vWaking up early
vDrinking Water
vExercise

34. CAREER / JOB / HOBBY / HABIT
vWhat is your current job or career?
vGamification Designer / Game Designer
vWhat is your hobby?
vMeditation
vModel-Cars Collection
vModel-Animals Collection
vWhat are your habits?
vWaking up early
vDrinking Water
vExercise

35. POWER OF GAMES
TED – Tom Chatfield

36. END OF PART 1
THANKS FOR YOUR ATTENTION!
Alireza Ranjbar SHourabi
@ARSHourabi