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SOCIAL MEDIA MAKEOVER
UBC Imprint

FILL IN THE BLANKS
October 17, 2013

Building your personal brand with @JulioVisko

WITH @JULIOVISKO
Speaker Bio

#UBCimprint – tweet every time you learn something new
Agenda
Personal Branding

Linkedin & Twitter

•  Stories

•  Why Use Them?
•  What Makes A Good
Profile?
•  LinkedIn & Twitter Hacks
To Standout

•  Craig Elias
•  Gary V
•  microMarketing
•  Personal Branding Best
Practices

Tools

•  Curation tools
•  Social Media
Management
•  Exercise and Audit
•  Q&A
Craig Elias
Gary Vaynerchuk
Be Your Own microMarketer
•  Be your own marketing
agency.
•  Highlight content that you’ve
created or demonstrates your
passion in your field.
•  Develop an online brand for
yourself and keep it
consistent.
•  Social Selling – 60% – 90%
Personal Branding Best Practices

•  Make sure you’re passionate
•  Define your personal goals
•  Create value-added relationships
•  Create a tribe – Seth Godin
•  Connect with influencers
Why Use LinkedIn?
Jobs Are There

•  Becoming THE spot
to post jobs
•  Real-Time Job Search
with HootSuite

Recruiters Are There

Professional Canvas

•  Recruiters Are There
•  60-90% Rule
•  They’re Your Target
Market

•  Your Professional Billboard
•  Show Off Your Skills and
Experience
•  Add Media To Stand Out
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
LinkedIn Hack #1
New Feature: Put rich media in to your profile show off your skills
and stand out.
LinkedIn Hack #2
Take advantage of the 3 websites LinkedIn allows you to attach
to your profile. Use keywords and show off your blog, portfolio,
website, etc.
LinkedIn Hack #3
Get Recommendations and order them strategically. The last 2
are displayed.
LinkedIn Hack #4
Your Profile Box is your prime real estate. It’s what recruiters will
see first. Use it to hook them!
LinkedIn Groups
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
Now you try. – don’t forget to hashtag #UBCimprint
Tools
Tools
HootSuite
Something to leave you with…

www.JulioViskovich.com
Imprint and the BCC Present: Social Media Makeover with Julio Viskovich
BCC RESOURCES
COOL:
Job postings, Event sign up, Document Library, Coaching
Appointments
- StrengthsQuest (Comm 202)
- Career Leader

SAUDER CAREER SUCCESS CYCLE:
Assessing Yourself – Access via Connect – My BCom
- Skills Inventory
- Skills for the World of Work
- Work Priorities Wheel
LET’S GET SOCIAL
@UBCIMPRINT
@JULIOVISKO
@BCCBCOM
@HOOTSUITE

/UBCIMPRINT
/JULIOVISKO

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Imprint and the BCC Present: Social Media Makeover with Julio Viskovich

  • 1. SOCIAL MEDIA MAKEOVER UBC Imprint FILL IN THE BLANKS October 17, 2013 Building your personal brand with @JulioVisko WITH @JULIOVISKO
  • 2. Speaker Bio #UBCimprint – tweet every time you learn something new
  • 3. Agenda Personal Branding Linkedin & Twitter •  Stories •  Why Use Them? •  What Makes A Good Profile? •  LinkedIn & Twitter Hacks To Standout •  Craig Elias •  Gary V •  microMarketing •  Personal Branding Best Practices Tools •  Curation tools •  Social Media Management •  Exercise and Audit •  Q&A
  • 6. Be Your Own microMarketer •  Be your own marketing agency. •  Highlight content that you’ve created or demonstrates your passion in your field. •  Develop an online brand for yourself and keep it consistent. •  Social Selling – 60% – 90%
  • 7. Personal Branding Best Practices •  Make sure you’re passionate •  Define your personal goals •  Create value-added relationships •  Create a tribe – Seth Godin •  Connect with influencers
  • 8. Why Use LinkedIn? Jobs Are There •  Becoming THE spot to post jobs •  Real-Time Job Search with HootSuite Recruiters Are There Professional Canvas •  Recruiters Are There •  60-90% Rule •  They’re Your Target Market •  Your Professional Billboard •  Show Off Your Skills and Experience •  Add Media To Stand Out
  • 11. LinkedIn Hack #1 New Feature: Put rich media in to your profile show off your skills and stand out.
  • 12. LinkedIn Hack #2 Take advantage of the 3 websites LinkedIn allows you to attach to your profile. Use keywords and show off your blog, portfolio, website, etc.
  • 13. LinkedIn Hack #3 Get Recommendations and order them strategically. The last 2 are displayed.
  • 14. LinkedIn Hack #4 Your Profile Box is your prime real estate. It’s what recruiters will see first. Use it to hook them!
  • 17. Now you try. – don’t forget to hashtag #UBCimprint
  • 18. Tools
  • 19. Tools
  • 21. Something to leave you with… www.JulioViskovich.com
  • 23. BCC RESOURCES COOL: Job postings, Event sign up, Document Library, Coaching Appointments - StrengthsQuest (Comm 202) - Career Leader SAUDER CAREER SUCCESS CYCLE: Assessing Yourself – Access via Connect – My BCom - Skills Inventory - Skills for the World of Work - Work Priorities Wheel