THE RISE OF TOKENS (NFT) AS AN INSTRUMENT FOR USER ENGAGEMENT From a lecture at WeWork 2019

1. THE RISE OF
TOKENS
WEWORK 2019
AS AN INSTRUMENT
FOR USER ENGAGEMENT

3. AS A USER, …

4. I WANT TO KNOW
WHY I SHOULD ALLOW
COMPANIES
TO TRACK MY DATA
PROBLEM

5. I WANT TO BE ABLE
TO TRUST A COUNTERPART
WHEN BUYING ONLINE
PROBLEM

6. AS A PRODUCT OWNER, …

7. I WANT TO REACH
CRITICAL MASS
FOR A DIGITAL SERVICE
PROBLEM

8. I WANT TO CREATE
AND MAINTAIN ENGAGEMENT
FOR A DIGITAL SERVICE
PROBLEM

9. AS A CONTENT CREATOR, …

10. I WANT TO MAKE
A LIVING FROM
PROVIDING DIGITAL CONTENT
PROBLEM

11. AS A DEVELOPER, …

12. I WANT TO MAKE
A LIVING FROM
BUILDING AND MAINTAINING
MY OWN SOFTWARE
PROBLEM

13. AS AN ADVERTISER, …

14. I WANT TO MAKE SURE
THAT MY
DIGITAL AD IS SEEN
PROBLEM

16. BLOCKCHAIN

17. An powerful form of database.
BLOCKCHAIN

18. An incorruptible digital ledger.
BLOCKCHAIN

19. BLOCKCHAIN
Benefits
• Security: Data is encrypted
• Security: Data is immutable
• Security: Data is distributed

20. BLOCKCHAIN
Benefits
• Transparency: Blockchains are public
• Anonymity: Account holders are hidden
• (Almost) zero transaction costs

21. SMART CONTRACTS

22. An incorruptible vending machine.
SMART CONTRACTS

23. Imagine you’re in a band.
SMART CONTRACTS

24. CRYPTO TOKENS

25. Money with additional functions.
CRYPTO TOKENS

26. A remix of money and stocks.
CRYPTO TOKENS

27. A surrogate value description, for digital but
also physical things.
CRYPTO TOKENS

28. Tokens are like many different vouchers—
for features, rather than systems.
CRYPTO TOKENS

29. CRYPTO TOKENS
Coins
• Means of payment
• Independent blockchain
• Execution does not require
any other platform
Tokens
• Broader functionality
• Based on an existing blockchain
• Pinned to it the chain like
shares to a stock portfolio

30. CRYPTO TOKENS
Tokens can entitle you to
• participate in a company or in a program
• proof ownership
• redeem royalties

31. A blochain-based loyalty program.
CRYPTO TOKENS

32. CRYPTO TOKENS
Tokens are exchangeable and tradeable.

33. CRYPTO TOKENS
The number of tokens is limited.

34. Users can earn tokens by being early
adopters.
CRYPTO TOKENS

35. CRYPTO TOKENS
„Tokens do not only enable an internal
accounting system, but also a perpetual,
objective, invite-a-friend system.“

36. WHAT IF USERS
GET REWARDED
ACCORDING TO THEIR
ENGAGEMENT
ON A SOCIAL NETWORK?
IDEA

37. STEEMIT
SOLUTION
A blogging and social networking website,
like Reddit, on top of the Steem blockchain.

39. WHAT IF
CONTENT CREATORS
CAN DIRECTLY
BENEFIT FROM USER
ENGAGEMENT?
IDEA

40. SMART MEDIA TOKEN
SOLUTION
A token framework to be used by
publishers to help monetize content and grow communities
by creating incentives to encourage engagement.

42. ENGAGEMENT TOKEN
SOLUTION
A token framework to be used by
publishers to help monetize content and grow communities
by creating incentives to encourage engagement.
A platform that enables publishers and top citizen-
participants to earn tokens by creating interesting content.
Advertisers buy tokens to purchase dedicated headlines.

43. WHAT IF USERS
GET REWARDED FOR
GIVING AWAY THEIR USAGE
DATA?
IDEA

44. WHAT IF USERS
CAN DECIDE
WHO GETS TO SEE AND USE
THEIR USAGE DATA?
IDEA

45. LOOMIA
SOLUTION
A small, flexible ‚smart tag‘ gathers and stores
information from clothing, such as frequency and
length of use.

46. WHAT IF USERS
GET REWARDED FOR
WATCHING (ADVERTISING)
CONTENT?
IDEA

47. WYSKER
SOLUTION
Wysker is a unique inspiration app
to discover new products while earning
Wys Tokens along the way.

48. Wys Token model

49. Wys Token model

50. Wys Token model

51. BRAVE BROWSER
SOLUTION
Brave is a open-source browser developed based on
Chromium. The browser blocks ads and website trackers is
providing a pay-to-surf business model, using the BAT
Token.

53. COINBASE
0X PROJECT
SOLUTION
Coinbase, a Cryptowallet platform, offers tokens for
watching Token education videos.

55. WHAT IF USERS
CAN USE TOKENS
TO ACCESS DIGITAL
BENEFITS?
IDEA

56. STORJ.IO
SOLUTION
A provider of decentralized cloud storage,
where files are encrypted, shredded into little pieces,
and stored in a decentralized network.

58. WHAT IF DEVELOPERS
GET PAID BASED ON
THE USAGE OF THEIR APPS?
IDEA

59. KIN
SOLUTION
A token for the KIK messenger platform
to facilitate value transfers
such as for gaming applications.

61. WHAT IF USERS
ARE ABLE TO CONVERT
OFFLINE COUPONS
AND DONATE THEM TO
ORGANIZATIONS?
IDEA

62. JOYNO
SOLUTION
- Student work -

68. LESS
SOLUTION
- Student work -

70. TOKENS
ARE EARLY TODAY,
BUT WILL
TRANSFORM TECHNOLOGY
TOMORROW
HYPOTHESIS

71. TOKENS WILL BE
THE FUTURE
OF (ANY KIND OF)
OWNERSHIP
HYPOTHESIS

73. !
VIELEN DANK

74. 01 51 24 08 41 30
LAB@KRUNCHTIME.ORG
ALEXANDER MEINHARDT
PRODUCT DESIGN
USER EXPERIENCE
TW
IG
@KUTTIN3DGE
@KRUNCHTIME.STUDIO
KRUNCHTIME.CONSULTING