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N E W W A Y S
O F I D E A T I O N
K R U N C H T I M E
I NT E RACT IV E
Design Sprints
Google
https://developers.google.com/design-sprint/
N E W W A Y S O F
I D E A T I O N
What is a design sprint?
• Design sprints are a framework for teams of any
size to solve and test design problems in 2-5 days
• It’s combination of design thinking and the Agile
Framework
N E W W A Y S O F
I D E A T I O N
Phases of the design sprint
The Team
Understanding methods (extract)
360 degree
lightning talks
Competitive
overview
User
interviews
Field
visits
Stakeholder
map
Summarize learnings
N E W W A Y S
O F I D E A T I O N
Understanding methods
• Lightning talks allow the sprint team to understand the problem from many
different points of view (Business goals, Technical capacities, user research)
• Competitive overview with a brief review of 3-10 similar projects can be a great
way to kick start the sprint
• User interviews should include questions about how users use a particular product,
and what they like and dislike about it
• Field visits include all the best practices of a user interview, but additionally allow
the team to understand the context
• The stakeholder map lists all the possible people concerned in a situation
Define the problem methods (extract)
E P I C O R C H A P T E R
Define the problem methods
• User journey - a map that lists all the stages that someone goes through from
learning about the product to becoming an expert user
• Define design principles - list all the possible design principles your team cares
about individually, and select the best ideas as a team
• The first tweet - writing that can help the team focus their strategy in 140
characters… or less
Diverge methods (extract)
Minutes
5
Ideas
8
Minutes
5
Idea
1
Minutes
5
Storyboard
1
Decide (methods)
ZEN VOTING
Reviewing the ideas and
voting in silence
TEAM REVIEW
The team can discuss
the best ideas and decide which
ones to prototype.
THINKING HATS
Assign everyone a Thinking Hat.
Each hat represents a different
point of view that’s valuable and
that can enrich the final
decision.
Prototype methods (extract)
Paper Prototype
Video
Mock
Clickdummy
Demo
…
Validate methods (extract)
USER TESTING
What do users like and dislike in the
prototype?
Does the solution meet their needs
overall?
STAKEHOLDER VALIDATION
Their review and approval is
essential for the sprint to succeed.
TECHNICAL FEASIBILITY
Do the design ideas match or exceed the
technical capacity of the team?
Service Blueprint
Adaptive Path Team at Capital One
https://www.dropbox.com/s/g60zyqvrmyo3u1v/A%20Guide%20to%20Service
%20Blueprinting.pdf?dl=0
Service Blueprint
Touch-
points
Staff action
front
Staff action
back
Supporting
actions
Customer
actions
Stage I Stage II Stage III
Values of the service blueprint
VISUALIZE ALIGN PROTOTYPE
Subtopic or exampleService Blueprint application
Current and future states
Circular Design
Ellen MacArthur Foundation + IDEO 2016.
http://circulardesignguide.com
N E W W A Y S O F
I D E A T I O N
Linear Design
N E W W A Y S O F
I D E A T I O N
Circular Design
E P I C O R C H A P T E R
Subtopic or exampleCircular Design cases
EVOCATIVE PHILIPS + RAUARCHITECTS PATOGONIA
E P I C O R C H A P T E R
Subtopic or exampleCircular Design methods
Alexander Meinhardt
krunchtime.org
KRUNCHTI M E I NTE RACTIVE
Beatrice Allesch
COAU THORS

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New Ways of Ideation

  • 1. N E W W A Y S O F I D E A T I O N K R U N C H T I M E I NT E RACT IV E
  • 3. N E W W A Y S O F I D E A T I O N What is a design sprint? • Design sprints are a framework for teams of any size to solve and test design problems in 2-5 days • It’s combination of design thinking and the Agile Framework
  • 4. N E W W A Y S O F I D E A T I O N Phases of the design sprint
  • 6. Understanding methods (extract) 360 degree lightning talks Competitive overview User interviews Field visits Stakeholder map Summarize learnings
  • 7. N E W W A Y S O F I D E A T I O N Understanding methods • Lightning talks allow the sprint team to understand the problem from many different points of view (Business goals, Technical capacities, user research) • Competitive overview with a brief review of 3-10 similar projects can be a great way to kick start the sprint • User interviews should include questions about how users use a particular product, and what they like and dislike about it • Field visits include all the best practices of a user interview, but additionally allow the team to understand the context • The stakeholder map lists all the possible people concerned in a situation
  • 8. Define the problem methods (extract)
  • 9. E P I C O R C H A P T E R Define the problem methods • User journey - a map that lists all the stages that someone goes through from learning about the product to becoming an expert user • Define design principles - list all the possible design principles your team cares about individually, and select the best ideas as a team • The first tweet - writing that can help the team focus their strategy in 140 characters… or less
  • 11. Decide (methods) ZEN VOTING Reviewing the ideas and voting in silence TEAM REVIEW The team can discuss the best ideas and decide which ones to prototype. THINKING HATS Assign everyone a Thinking Hat. Each hat represents a different point of view that’s valuable and that can enrich the final decision.
  • 12. Prototype methods (extract) Paper Prototype Video Mock Clickdummy Demo …
  • 13. Validate methods (extract) USER TESTING What do users like and dislike in the prototype? Does the solution meet their needs overall? STAKEHOLDER VALIDATION Their review and approval is essential for the sprint to succeed. TECHNICAL FEASIBILITY Do the design ideas match or exceed the technical capacity of the team?
  • 14. Service Blueprint Adaptive Path Team at Capital One https://www.dropbox.com/s/g60zyqvrmyo3u1v/A%20Guide%20to%20Service %20Blueprinting.pdf?dl=0
  • 15. Service Blueprint Touch- points Staff action front Staff action back Supporting actions Customer actions Stage I Stage II Stage III
  • 16. Values of the service blueprint VISUALIZE ALIGN PROTOTYPE
  • 17. Subtopic or exampleService Blueprint application
  • 19. Circular Design Ellen MacArthur Foundation + IDEO 2016. http://circulardesignguide.com
  • 20. N E W W A Y S O F I D E A T I O N Linear Design
  • 21. N E W W A Y S O F I D E A T I O N Circular Design
  • 22. E P I C O R C H A P T E R Subtopic or exampleCircular Design cases EVOCATIVE PHILIPS + RAUARCHITECTS PATOGONIA
  • 23. E P I C O R C H A P T E R Subtopic or exampleCircular Design methods
  • 24. Alexander Meinhardt krunchtime.org KRUNCHTI M E I NTE RACTIVE Beatrice Allesch COAU THORS