The document discusses the need for brands and agencies to adapt to future changes and opportunities. It argues that constant change will be the norm, especially with new technologies, and that organizations need to prepare people and leverage technology in new ways. Specific strategies proposed include developing creative marketing technologists, using augmented reality and virtual reality in new applications, and taking a holistic ecosystem approach to marketing. The overall goal is to help fuel humanity's progress and hopes for the future.

1. reasons why the
agencies & brands of the future
are needed today
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&

2. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Understanding the concept
Future
1

3. Definition
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
The term "futurist" most commonly refers to authors,
consultants, organizational leaders and others who engage in
interdisciplinary and systems thinking to advise private and
public organizations on such matters as diverse global
trends, possible scenarios, emerging market opportunities
and risk management.

4. Let’s play
The term ”digital agency representative" most
commonly refers to authors, consultants,
organizational leaders and others who engage in
interdisciplinary and systems thinking to advise
private and public organizations on such matters
as diverse global trends, possible scenarios,
emerging market opportunities and risk
management.
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&

5. As we all saw in the last 13.7 billion years,
but mostly in the last 10 years or so
The only constant is change ― Heraclitus
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&

6. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
And to see it first you mostly need to
acknowledge the “weak signals”
Weak Signal® Research
Part IV: Evolution and Growth of the Weak Signal to Maturity
Bryan S. Coffman
The only difference is
Who sees the “cues” first and applies them
And then turn them into strong applied ideas, at the right time.

7. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
The sum of all forms of video
(TV, video on demand [VoD], Internet, and P2P)
will be in the range of 80 to 90 percent of global consumer traffic by 2018 – source: CISCO
For example…
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+
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+
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= Maybe the first 360 video + VR campaign for a brand or an infinity of other possibilities

8. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
How do we adapt our organizations
(brands and agencies) to the
future

9. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Preparing the people
innovation at the human level can be done only
through adapting the processes and systems that manage talent
to the of the context
A new generation of CREATIVE MARKETING
TECHNOLOGISTS is needed.They ARE ALREADY coming.
We need to further build the innovation driven
systems that they can work in within our organizations.

10. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
How do we already use, and further could use
Technology in the future
Case Studies for the evolution of the Point of Sale
TRADIGITAL POS AS PART OF THE ECOSYSTEM

11. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
What is this tradigital POS changing?
Instant gratification at the point of sale
Possibility of exploring more before buying
“Marketing as a service”
On-Demand Advertising
POINT OF SALE must become “POINT OF FUN”,
POINT OF “UTILITY”, POINT OF “LEARNING” etc…
TRUE content generation – More Social Validation for brands

12. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Infinit Solutions Agency’s clients case studies.

13. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
“Life with Arthritis” simulation
Infinit Solutions Agency’s clients case studies.

14. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Infinit Solutions Agency’s clients case studies.
“Life with Schizophrenia” simulation
1.Augmented reality
2.Imaginary voices
3.Patient’s journey
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15. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Infinit Solutions Agency’s clients case studies.
ecosystem approach
Marathon vs. Sprint marketing approach - always on dealership.

16. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
wearables / holographic / virtual reality

17. The (holistic) reason
Why we “love”the future
Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&

18. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&

19. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&

20. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro
&
Technology these days somehow provides the fuel for
the engine that drives humanity boldly towards the future….
That fuel is HOPE.

21. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
alexandru@infinitsolutions.ro Let’s talk.
Thank you,