Follow these 10 Steps to plan and prepare for your next website. We Will cover: 1. ) Tips on how to determine your website's purpose 2.) Why Market Research at the Beginning is Important 3.) Planning and Organizing your Pages 4.) Creating your Content 5.) Design Your Style Guide and Appearance 6.) Finding Website Images 7.) Outline Your Websites Home Page 8.) Register Your Domain Name, 9.) Select Your Platform, 10.) Choose your Hosting. Also learn the benefits of choosing to do it yourself or choosing to hire someone to complete your website. Also find out why I recommend using Self Hosted WordPress for your website. See bonus presentation on integrated digital marketing strategies for your website.

1. 10 Steps To Prepare For
YOUR Future Website
10 Step Guide

2. 10 Step Website Planning Blue Print
Determine Purpose
Market Research
Planning and Organizing
Create Content
Design Style Guide
Find Images
Outline Home Page
Register Domain
Select Platform
Choose Hosting

3. 1.) Determine Your Purpose
Begin with the end in mind
Why are you creating a website?
Who are you creating it for?
What is your most important goal?
How are you planning to build value?

4. 2.) Research Your Target Market
Who are you looking to help or serve?
Where do they congregate?
How can you speak their language?
What are their biggest concerns?
Who are industry leaders and competitors?
What are their common problems and objections?

5. 3.) Plan & Organize Your Pages
Plan out how many pages you will need
Determine the purpose for each page in one sentence
Organize your navigation’s intended order
Sketch out what your home page intends to focus on
Plan how you will balance your content and images
Draft out a list of content for each page

6. 4.) Brainstorm and Create Your Content
Nobody knows your industry and market as well as you, write your
own content!
Have someone conduct and record an interview
You can voice record it and hire someone to type it
Discuss & Brainstorm over recorded phone call
Encourage employees to submit ideas
Outsource and hire copywriter when needed

7. 5.) Design Your Style Guide
You will need a logo
You will need a color scheme
You will need a style ( modern, vintage, etc.)
You will need to select fonts
Find examples of websites you like
Consider branding and other design elements

8. 6.) Find Or Create Your Images
How To Get Pictures
Stock Photo Websites
Creative Commons ( Free)
Hire a Photographer
Take your own pictures
How You Will Use Images
Product Images for e-commerce
Images for blog posts
Graphics for social media
Website Images

9. Creative Resources For Your Images
Free DIY Tools
Pixlr
Canva
Pixabay / Picjumbo
PicMonkey
Aviary App
Word Swag App
Paid Options
Graphic River
 Shutterstock
Dreamstime
iStockPhoto
123rf.com

10. 7.) Outline Your Home Page
This is the most important page of your website!
Have a clear and single call to action
Keep it clean and simple
Collect your visitor’s contact information
Know your audience and purpose
Keep your branding / language consistent

11. 8.) Register Your Domain
Register your domain name for 3-5 Years
Keep it short and memorable
Don’t make people think
Keep consistent with branding
Search for current Godaddy promo codes

12. 9.) Select Your Platform
Do it Yourself Tools
Wix
Weebly
Squarespace
Godaddy Sitebuilder
Yahoo Sitebuilder
Top CMS Platforms
WordPress
Joomla
Drupal
MODX

13. Why I recommend Self Hosted WordPress
Very stable and scalable platform
Community driven innovation
Easy to use even for “newbies”
Complete control and flexibility
Easy to get help or do collaboration
*1,000 more reasons could go here :
(Maybe in a future presentation ;) )

14. 10.) Choose Your Hosting
What To Look For In A Hosting Company:
o Uptime and Reliability
o Tech Support
o Daily Back-Ups
o Customer Reviews & Reputation
o Email Features
o Ease Of Use
o SSL Certificate Pricing
o Security and Stability
o Average page load speed
o Storage / Bandwidth
o CMS Support
o Price point and affordability

15. Decision Time
Next Steps …
Hire Somebody
OR
Do It Yourself

16. Compare Benefits of DIY VS. Hiring
DIY Website Option
Great low (no) budget Option
Comes with a learning curve
Takes a good amount of time
Some Tech Savviness required
Great opportunity for new skills
Hire Someone
Need to have a budget
Get ongoing professional input
Quicker turn around time
Saves you time and stress
Do research to find right person

17. View 8 Digital
Marketing Strategies
For Your Website
Click Here To View This Presentation

18. Aida Rojas
WordPress Entrepreneur, Genesis
Designer, and Blogger. I am passionate
about storytelling and content
marketing. I help small business owners
create growth focused digital marketing
strategies . Connect With Me:
Blog : AidaRojas.com
Website : iSocialDesign.com
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