This slideshare contains the assumption you value marketing and branding in your agency. You think about marketing. You spend time and money on marketing. You understand that your business is the brand. You believe that great marketing not only provides growth, but business longevity. Unfortunately a belief in and desire to engage in marketing does not guarantee success in executing a marketing strategy. Is there a way to forecast whether or not our marketing will work? Yes. In the slideshare you will find 5 warning signs your marketing will never work.

1. Warning Signs
Your Marketing
Will Never Work
5
@AgencyNation
To all Insurance Professionals:

2. You think about
marketing.

3. You spend time and
money on marketing.

4. You believe that great
marketing not only
provides growth, but
business longevity.

5. But all these do not
guarantee success in
executing a marketing
strategy.

6. Look out for these 5 warning
signs your marketing will never
work... and learn how to fix them!

7. You Do Not Schedule
“Marketing” Time
on Your Calendar

8. Many insurance
professionals point
to “lack of time” as
the culprit for digital
marketing failure.

9. But you’re not
uniquely busier than
any professional in
the independent
insurance industry.

10. Those who find time
for digital marketing,
schedule digital
marketing into their
calendar.

11. We have to
make time for
marketing.
ALERT: TAKEAWAY

12. You Do Not Have a
Dedicated Marketing
Staff Member

13. Someone in your agency
must be in charge of
digital marketing
execution.

14. Digital marketing must
be added to someone’s
job description.

15. If it’s not, marketing will never
be a priority and ultimately it
will be doomed to fail before
you’ve even begun.

16. Make one staff
member
accountable for
marketing success.
ALERT: TAKEAWAY

17. Your Phone Number
is Not Clearly Visible
on Every Page of
Your Website

18. Your agency phone
number should be the
easiest piece of information
to find on your website.

19. Make the process of
contacting your agency
as easy as possible.

20. Your phone number should be listed in
the top right hand side (in the header
area) of every page on your website.
Lipstone Insurance (website by Advisor Evolved)

21. Make it easy for
prospects to
contact your
agency.
ALERT: TAKEAWAY

22. You Have No Way
to Email Your
Entire Client Base

23. There is no greater way to
get a specific group of
people to take one unique
action than email.

24. Email is still our most
powerful marketing tool.

25. Your Outlook mail server
or agency management
system won't cut it.

26. Use a tool like
Mailchimp to manage
email marketing
campaigns.
ALERT: TAKEAWAY

27. You’re Not
Answering Client
Questions

28. Every time you sit down or
get on the phone with one
of your clients, listen for
the questions they ask.

29. Then one-by-one, answer
each question and post it
on your website.

30. Questions are how consumers
(of every product and service)
search in Google.

31. It is also a powerful way of
validating your expertise to
prospects who you
haven’t met yet.

32. Start answering
questions today!
ALERT: TAKEAWAY

33. How Do You Know
Your Marketing
Isn’t Working?

34. The phone
doesn’t ring.

35. If your phone doesn’t ring every day
with new inbound prospect inquires,
then your marketing isn’t working.

36. Want to
make the
phone ring
more often?

37. Get FOUND!
Grab Your FREE
copy of
Download
Here
Local SEO for
Insurance
Agents

38. Get FOUND!
Grab Your FREE
copy of
Download
Here
Click now!
Local SEO for
Insurance
Agents