Know like and trust - Adrian Fleming

I’m Adrian Fleming and as you can
probably tell from my accent I’m
from the UK.

But I’ve lived in the US too and work with people
from places as far away as China, India, Romania
and plenty of other countries too…

…and there’s a single rule that applies in all of
these places that I’d like you to use to get better
results, not just on a business level but a personal
one too…

I’m sure you’ve heard it before too…

…but maybe not applied it to every situation
where you come in to contact with other people.

So what phrase sums this up that you’ve probably
heard before, that I want to help you apply in to
other areas too? It’s…

“People buy from those they
Know, Like and Trust”

Let’s just start with the logic, because no matter
what language people speak and how they live,
this is a great guiding principle…

…it’s also far more powerful in areas outside of
sales.

Let’s keep it simple and just say, if people don’t
know who you are then how can you communicate
with them?

Second, if you don’t like somebody then spending
time with them is not enjoyable and neither party
gets the most out of the relationship.

And last but not least, trust is critical in more than
just sales…

…you wouldn’t take advice from somebody you
didn’t trust.

You wouldn’t be friends with somebody you didn’t
trust either.

Trust is about keeping your word, adding value to
those you have any sort of relationship with.

Trust is not just beneficial it’s essential.

Now I’m hearing you say, figuratively speaking,
that you have bought from people you didn’t really
like because you have little or no option and that…

…you may know a few people you are not 100%
sure you can trust, but in each case it hardly
makes for the best relationship.

And life is about relationships, whether you’re
buying, selling, learning, teaching, working or
anything else you might do.

So a simple strategy to help others know, like and
trust you is a really good skill in marketing and
being an entrepreneur for two reasons.

One, you can build and foster relationships.

And two, you can actually repel those who are not
a good fit and not have to waste time, money and
effort on them.

So let me give you one of my strategies so you
can apply and profit from it immediately.

The strategy is Story Telling. It’s how we have
communicated for centuries, from the days of
cave paintings, through to Shakespeare…

…and today through all the media channels we
have at our disposal.

So you need to know your story and how you can
use that story to connect with others so they know,
like and trust you, in business as well as personal
situations.

You need to have a story that simply says who you
are and why you do what you do, so this can be
tailored to specific situations.

Your story doesn’t need to stay exactly the same
every time you tell it, because people only need to
hear what’s relevant to them…

..any more is a waste and will diminish results
because what’s relevant to them is what’s most
important to building a relationship, especially to
start with.

The second part of the Story Telling strategy is all
about involving your audience, whether that’s one
person or 1,000s at a time in your story…

…it’s a really powerful technique - I’ll show you
how to do that in a moment.

Obviously your story needs to be true, it needs to
be focused and strategic for your goals, this way
you attract the right people while repelling those
who are not a right fit and then…

…your story must follow an approach that I
believe every marketing pitch must take…

…which is capturing the audience’s attention,
stating…

this is what it will
do for you

…if you are a “right fit” prospect for what I have to
offer, compelling not convincing people to want to
work with you.

I promised I would share with you how to involve
others in your story and this is what works best in
my experience…

…because it’s impossible for somebody you’re
communicating with, when they see or hear a
question, not to try and answer it…

…and as they do or try to, you are able to connect
with them in a more powerful way.

So let me finish off by doing this and telling you my
story as this is the best way to demonstrate what I
have shared with you.

What would it be like if every day you woke up full
of energy, free of stress and excited about what
the day had in store?

The reason I ask this is, that’s what I ask myself on
a regular basis as an entrepreneur, because…

…I want to constantly, not just achieve all of those
things, but improve them too…

…I want more energy, less stress and more
excitement about the day ahead and being an
entrepreneur makes this all possible.

For over 20 years I have been involved in
marketing…

…building up a range of skills and expertise that
helped others profit and along the way I started to
invest in ideas…

…my own and other people’s too, because the
idea of being an entrepreneur has always
interested me.

But things didn’t always go well. In fact even
though I’ve had a few successes, I’ve also ended
up with a few failures too, some of which were
expensive…

…not just financially but mentally too.

But what I discovered was that by using what I
had learned, especially in marketing and…

…building a system that allows me to almost
eliminate the chance of failure…

…and this allows me, and those I work with, to
wake up full of energy, free of stress and excited
about what the day has in store.

Being an entrepreneur, as you can imagine, I
love…

…it “turns me on” so to speak, and the more
people I can help have what they want and dream
of the more energised I become.

Are you somebody that I can share my system
with, helping you to become an entrepreneur, if
you not already…

… or a better entrepreneur, if you are one right
now?

Because together we can build those results and
that energy.

Know like and trust - Adrian Fleming

Know like and trust - Adrian Fleming

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