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Enterprise
Design
Thinking ?
1
@AdilsonChicoria
Adilson Chicoria - @AdilsonChicoria - chicoria@gmail.com
https://pt.slideshare.net/AdilsonJardim/
ibm-design-design-at-scale
Back at
2015
@AdilsonChicoria
https://pt.slideshare.net/AdilsonJardim/
ibm-design-design-at-scale
Back at
2015
IBM challenge@AdilsonChicoria
from
IBM
Design
Heritage
to 

new IBM
Design
https://pt.slideshare.net/AdilsonJardim/ibm-design-design-at-scale
@AdilsonChicoria
building
the
capabilities
to scale
design at
IBM
https://pt.slideshare.net/AdilsonJardim/ibm-design-design-at-scale
@AdilsonChicoria
success
factors?
6
@AdilsonChicoria
7
People
Practices
Places
+1500 designers
@AdilsonChicoria
8
People
Practices
Places
The Keys
Hills Playbacks Sponsor
Users
The Loop
Observe Reflect Make
Principles
A focus on

user outcomes
Diverse 

empowered
teams
Restless

reinvention
@AdilsonChicoria
9
People
Practices
Places
54 studios
@AdilsonChicoria
Success factors
10
Education
@AdilsonChicoria
Education
11
@AdilsonChicoria
12
Culture
Success factors
#newWayToWork
@AdilsonChicoria
design+collaboration
culture
13
@AdilsonChicoria
Agile & Collaboration tools
@AdilsonChicoria
Success factors
15
Assets
@AdilsonChicoria
Assets
16
IBM Design Thinking framework IBM Design Language Carbon Design System
IBM Plex typefaces User Research Guidelines
+
dilsonChicoria
Enterprise
Design
Thinking ?
17
@AdilsonChicoria
How to scale
design education
and practices
beyond the silos?
18
@AdilsonChicoria
Scalable Learning approach
19
In-Person Activation Online Learning Skills Certification
Executives and leaders learn
how to create the
conditions for their teams.
Individuals can unlock the
tools they need to practice
it in their day-to-day work.
Track and validate
progress through the official
Enterprise Design Thinking
badging program.
@AdilsonChicoria
ibm.com/design/thinking 20
@AdilsonChicoria
Online Learning
@AdilsonChicoria
Online Learning
@AdilsonChicoria
Skills Certification: Badges & Teams
22
https://www.ibm.com/design/thinking/page/badges
@AdilsonChicoria
23
https://www.ibm.com/design/thinking/page/badges
@AdilsonChicoria
24
https://www.ibm.com/design/thinking/page/badges
@AdilsonChicoria
25
https://www.ibm.com/design/thinking/page/badges
@AdilsonChicoria
26
@AdilsonChicoria
27
https://www.ibm.com/design/thinking/page/badges
To earn this badge, you must submit a portfolio that
demonstrates your skills and Coach-level experiences.
The portfolio must be reviewed by an Enterprise Design
Thinking Chapter.
@AdilsonChicoria
28
https://www.ibm.com/design/thinking/page/badges
@AdilsonChicoria
29
https://www.ibm.com/design/thinking/page/badges
After you build programs and develop sustainable organizational
expertise, you can submit evidence of your work to be reviewed
by a fellow Enterprise Design Thinking Leader.
@AdilsonChicoria
30
Badges Criteria
@AdilsonChicoria
31
@AdilsonChicoria
@AdilsonChicoria
Design
Thinking
Chapters
32
@AdilsonChicoria
© 2017 IBM Corporation || IBM Design
We need to scale the way
we’ve enabled the design
thinking champions we
have today.
@AdilsonChicoria
© 2017 IBM Corporation || IBM Design
So we’re scaling these
communities of
practice called
Chapters.
@AdilsonChicoria
@AdilsonChicoria
36
@AdilsonChicoria
@AdilsonChicoria
Skills Certification: Badges Issued
38
https://www.ibm.com/design/thinking/page/badges
1373174405,182142,103
Dec/6th/2018
@AdilsonChicoria
@AdilsonChicoria
Skills Certification
39
Public available on the Your
Acclaim digital credentials
platform



https://www.youracclaim.com/
users/AdilsonChicoria
Obrigado!
40
@AdilsonChicoriaAdilson Chicoria 

@AdilsonChicoria

chicoria@gmail.com
Senior Frontend Engineer 

UX Designer 

Design Thinker Leader 

Chapter Head
IBM Studio Leader
https://www.linkedin.com/in/adilsonchicoria/

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IBM Enterprise Design Thinking?