10. Social Media Editors
• Maintaining editorial presences on social media services
• Educating news reporters about using social media
in their coverage
• Using social media as a research tool to feed information
to reporters
• Creating social media-centered packages to supplement
traditional coverage

17. Designing iWitness
• Should feel physical, like a tool, not software
• Exploration and discovery, not “search” and “results”
• Human and friendly, not cold and technological
• Balancing both time and place
• Balancing both content and functionality

26. The Story Map
in scope
out of scope

29. Q: When is the
best possible time
to make a mistake?
A: When it
costs the least
to fix it.

30. The UX Philosophy:
Code is expensive.
Drawings are cheap.

31. The Agile Philosophy:
Drawings can be expensive,
if you get too attached to them.
Code can be cheap,
if you don’t do too much at once.

32. Live Wireframing!

33. Iteration 1

35. Iteration 2

37. Iteration 3

38. Minimum
Viable
Product

39. Minimum
Viable
Documentation

41. Beta

42. Beta Testing
• The New York Times
• The Wall Street Journal
• The Washington Post
• The Seattle Times
• The Palm Beach Post
• The Sacramento Press