Digital ecosystems will be the next big wave of enterprise disruption. Traditional boundaries between industry verticals are fading. The result? Unexpected newcomers are creating market power shifts.

1. Trend 4:
Predictable
Disruption

2. People First:
The Primacy of People
in the Digital Age

3. The Accenture Technology Vision 2016 identifies five technology trends fueled by the
people first principle and that are essential to business success in the digital economy.
Intelligent
Automation
Liquid
Workforce
Platform
Economy
Predictable
Disruption
Digital
Trust
People First: The Primacy of People in the Digital Age
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4. Digital ecosystems
come from:
3rd party contributors
to an industry.
Adjacent industries directly
associated with the area
of interest.
Digital ecosystems will be the next
big wave of enterprise disruption
Copyright © 2016 Accenture. All rights reserved. 4
Connected Car
ecosystem crosses
boundaries: infotainment,
insurance, car share
The Connected Car
ecosystem overlaps into
Smart Home Ecosystem that
overlaps into Energy,
Appliances, Online Retailing

5. Why? Building digital ecosystems has gotten much easier
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Digital Technologies:
SMAC & IoT technology
is driving the transformation.
Interoperability:
More M2M standards then before,
but – more companies leveraging
the upper echelon of these
standards (Wifi, Bluetooth +
Zigbee, Zwave, NFC).
Platform Strategies:
Companies are exploring more
robust digital platform strategies,
including opening up data and API
to partners.

6. Digital ecosystems are already
blurring industry boundaries
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To what extent is your industry experiencing the following:
Implication: more than ever,
expect the unexpected
Industry boundaries are being erased and new paradigms are
emerging, every industry is being significantly impacted.
Significantly Moderately Slightly Not at all Don’t know
39%
43%
15%
2%
1%

7. And as industry boundaries blur, the power of
the ecosystem disruption scales exponentially
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Across industries, environments or
products that used to be seen as
isolated and singular in purpose –
a factory floor, a car – are becoming
focal points for complex networks
of machines, software, and people,
working in concert and radically
changing how businesses
deliver value.
Digital disruption is hitting everywhere:
Automotive
Logistics
Energy
Consumer
Healthcare
Media

8. Traditional boundaries between
industry verticals are fading
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Disruptions which
may have began
isolated in a
disparate industry
are now quickly
rippling out to
affect how every
business operates.

9. Beyond tech industries: large incumbents are also
using digital ecosystems to cross industry boundaries
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In the new digital landscape, ecosystems are
forming across industries as the unlikeliest
partners come together to deliver innovative
services and products to their customers.
Accenture research reveals that 44 percent
of insurers intend to pursue digital initiatives
with partners outside of insurance over the
next two years.
One is example is Microsoft and American
Family Insurance. They have launched a
home automation business accelerator for
startups to nurture advances that can help
lead to safer and smarter homes.
of insurers intend to pursue
digital initiatives with partners
outside of insurance over the
next two years.

10. The result? Unexpected newcomers
are creating market power shifts
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UberHealth:
With its existing network of cars
and customers and a new set
of skilled workers – registered
nurses – Uber has been able to
provide on-­demand delivery of
flu shots and similar vaccinations.
Neither hospitals nor major
pharmacy chains in the United
States would have ever previously
seen Uber as a competitor.

11. No industry change will remain truly isolated
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The result?
Reshaping of industry
boundaries.
Disruption felt on a large
scale, where the impact is
widespread and pervasive.

12. The opportunity? Predicting digital disruption
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Using the power of their industry knowledge,
companies can map out ecosystem scenarios
and unveil the disruptive opportunities and threats.
Smart appliances
emerge
Cars support wireless
connectivity
Robotics on the
factory floor

13. Predictable Disruption: 100-­Day Plan
13
1. Appoint a C-­suite sponsor to oversee a team that is
responsible for championing your new ecosystem and
digital partnership strategies.
2. Take an inventory of the ecosystems related to your
business and prioritize the list according to those with
the greatest potential for impact on your organization.
Talk to external industry experts.
3. Ask your team for innovative ideas for how to
use emerging digital ecosystems. Envision your
competitive position, new value chains, and new use
cases for the ecosystems where you plan to compete.
4. Craft the strategy that will bring these ideas to fruition.
Start to line up the resources, stakeholders, and
investments necessary to forge this new path.
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14. Predictable Disruption: 365-­Day Plan
14
1. Build the partnerships that will support your
ecosystem strategy. Identify the key players
in digital ecosystems, choose your preferred
alliances, and have initial discussions.
2. Pilot an initial foray into a digital ecosystem. Pick
the one business process, product, or service that
can benefit from existing and new partnerships.
3. Create new metrics to determine success in
digital ecosystems. Develop these by tracking
the progress of your pilot.
4. Identify new skills demanded to support the
expansion of your digital ecosystem strategy.
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15. Predictions
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Industries Go Horizontal
Traditional industry boundaries
disappear, leading to the birth of
entirely new industry segments.
Leaders Game
the Ecosystem
Strategy teams use gamification to
play out and predict disruptions.

16. 3 high-­level takeaways
16Copyright © 2016 Accenture. All rights reserved.
Industry boundaries
are already blurring,
shifting market power
to newcomers.
Digital ecosystems are
becoming the foundation
for the next wave of
enterprise disruption.
Enterprises can gain visibility
into the disruptive forces of
ecosystems and take action now
by developing strategies to forge
new roles and new paths.

17. Thank you
#techvision2016
www.accenture.com/technologyvision
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