Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

apidays LIVE Singapore - APIs powering data-driven personalisation in banking by Olivier Berthier, MoneyThor

apidays LIVE Singapore 2021 - Digitisation, Connected Services and Embedded Finance
April 21 & 22, 2021

APIs powering data-driven personalisation in banking
Olivier Berthier, CEO & Co-founder of MoneyThor

  • Sé el primero en comentar

  • Sé el primero en recomendar esto

apidays LIVE Singapore - APIs powering data-driven personalisation in banking by Olivier Berthier, MoneyThor

  1. 1. Leveraging streaming APIs to improve digital banking engagement Olivier Berthier, CEO & Co-Founder
  2. 2. © MONEYTHOR 2021 Founded in 2013 by digital banking software veterans Team members in Singapore, Paris, London and Tokyo Serving the needs of banks, issuers and fintech firms Self-funded, debt-free and profitable CLIENTS & AWARDS MONEYTHOR Helping financial institutions enhance their digital banking services with data-driven personalisation at scale.
  3. 3. © MONEYTHOR 2021 DIGITAL BANKING CHALLENGES Customers receive little assistance from their banks to improve their finances despite ever increasing digital expectations. Banks struggle to improve digital engagement in an environment where most interactions have moved online, and competition increases.
  4. 4. © MONEYTHOR 2021 “Customer preferences are evolving to a digital- first mindset, and customer expectations are anchored on seamless, real-time, integrated, and personalised experiences.” Deloitte “The DNA of Digital Challenger Banks” August 2020 “These three concepts – real-time payments, crypto and open banking – will expand the possibilities for how consumers and merchants use money.” Michael Miebach CEO of Mastercard April 2021 REAL-TIME BANKING EXPERIENCES
  5. 5. © MONEYTHOR 2021 Using real-time data analytics and behavioural science techniques to generate personalised insights, contextual recommendations and actionable nudges to customers at scale. Money Management Financial literacy & advisory Cross-selling & contextual marketing Loyalty & merchant offers REAL-TIME BANKING EXPERIENCES
  6. 6. © MONEYTHOR 2021 Systems of Record Current/Savings Accounts Credit/Debit/Prepaid Cards Digital Wallets Other assets & liabilities Other banks’ data (Open Banking) Digital Channels Internet Banking Mobile Banking Chatbot / Conversational UI ATM / Kiosk Branch / Teller / RM Dashboard API POWERING DIGITAL BANKING EXPERIENCES REST API Client-Server Architecture Request Response Request Response Request Response
  7. 7. © MONEYTHOR 2021 Systems of Record Current/Savings Accounts Credit/Debit/Prepaid Cards Digital Wallets Other assets & liabilities Other banks’ data (Open Banking) Digital Channels Internet Banking Mobile Banking Chatbot / Conversational UI ATM / Kiosk Branch / Teller / RM Dashboard API POWERING DIGITAL BANKING EXPERIENCES Streaming API Event-driven Architecture Event Subscribe Event Event Event Event
  8. 8. © MONEYTHOR 2021 EXAMPLE
  9. 9. © MONEYTHOR 2021 EXAMPLE ENHANCED FINANCIAL FEED Using streaming techniques to offer customers a timely view of their financial activities augmented with insights, recommendations and nudges. CONTEXTUAL NOTIFICATIONS PROMOTIONS & OFFERS PREDICTIVE ALERTS PERSONALISED INSIGHTS
  10. 10. © MONEYTHOR 2021 Contextual display of the nudge next to the relevant transaction Expanding to a full page of details with tailored call-to-action Back to existing relevant capabilities of the app for fulfilment Real-time push notification when the condition is detected 1 2 3 4 EXAMPLE STANDARD CHARTERED BANK
  11. 11. © MONEYTHOR 2021 EXAMPLE “IF THIS THEN THAT” / EVENT-BASED SELF-SERVICE EXPERIENCE
  12. 12. © MONEYTHOR 2021 LESSONS LEARNED § Idempotency is key § Unique identifier for customers § Real-time or not: garbage in, garbage out § Distributed, stateless and scalable … but beware of the order in which events are consumed § A real-time digital banking experience is not impossible with an old core banking system (DB Log events to the rescue) § No more end-of-day overnight batch mindset § Behavioural science for the win
  13. 13. © MONEYTHOR 2021 www.moneythor.com info@moneythor.com

×