apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society December 8, 9 & 10, 2020 From project to reality, let's explore some of the most representative API use cases from various industries Emmanuel Treny, Director Cloud & Cognitive EMEA at IBM

1. Nov 2020
API
From project to reality, lets exploreAPI
uses cases from various industries
IBM

2. API-led Innovation
accelerates the delivery of
new business models
and superior client experiences

3. Speed
is of the
essence
IBM Cloud / May 2019 / © 2019 IBM Corporation

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5. Fail
fast
IBM Cloud / May 2019 / © 2019 IBM Corporation

6. Key API Industry Usecases
Securely expose
systems of record
apps and data to
Mobile, Web, IoT, &
cloud apps
Speed application
development and
ongoing app evolution
via a library of
reusable APIs
Publish APIs to
expand brand reach
and tap into broad
developer & partner
ecosystems to drive
innovation
Enable new business
channels by
monetizing data &
algorithms

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Businesses whoaccelerated their innovationand transformation journey
API business hub
Implementing a business hub as
part of their digitalization
strategy, in effect deploying an
enterprise wideAPI
management solution allowing
each division to build x-LoB API
portals for theirdevelopers as
well as their clients and partners
Give their franchises the
tools to have a more
entrepreneurial mindset
Supermarket chain builtAPIs to
allow its franchises to access
data to build their own services
Open Banking
Deployed their PSD2 APIs ahead
of the deadline imposed by the
European Union and started
deploy additional applications
further transforming their
business (payment initiative,
availability of funds, account
information services…)
Improve customer
satisfaction and grow
revenue
Accelerate on-boarding of new
clients from a few days to a few
mins. Accelerate integration
with partners
cut time to onboard clients by
days

10. Marketplace
Banking
Open API
Banking
PSD2 The bank is a product
factory (producer of
APIs) that provides financial
products to other members
of the ecosystem who own
the relationship with the
customer and distribute
these products.
The bank provides the
banking license and the
ability to hold funds.
OFFERING
BBVA’s Banking as a Service solution allows companies to connect into a core
digital banking platform, through which they can access APIs including the Move
Money, Identity Verification, Account Origination, and Card Issuance , etc.
BBVA API_Market was the creation of an online process with an ‘API first’ vision,
leading to a friendly developer experience
ECOSYSTEM ALLIANCE
BBVA and Uber, leaders in their respective markets in Mexico, announced their
alliance, which sees BBVA launching an entirely new financial experience by
making its services available in a third party platform for the benefit of Uber driver
and delivery partners and their families.
Through the Uber application, Uber’s driver and
delivery partners – as well as their families – can
quickly and easily create a digital account linked to
the international ‘Driver Partner Debit Card,’ directly
receiving their earnings in a matter of minutes.
BBVA’s Banking-as-a-Service
Unbundled
Banking
Integrated
Banking
10

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14. A fine
balance
IBM Cloud / May 2019 / © 2019 IBM Corporation
Speed
to market
Center
of
excellence
Consistency
Reuse
Control

15. 5Levels of maturity
IBM Cloud / May 2019 / © 2019 IBM Corporation

16. To a full
blown
CoE
IBM Cloud / May 2019 / © 2019 IBM Corporation

17. IDC
By 2023, 70% of CIOs will primarily look at APIs as
means to achieve “agile connectivity” in delivering
and innovative digital solutions.
(IDC future scape)

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