apidays LIVE JAKARTA - Connecting the Digital Stack The modern digital with API Economy Ecosystems Harin Honestyandi Parandika, Microservice and Middleware Designer, XL Axiata

1. The Modern Digital
with API Economy
Ecosystem
Harin Honestyandi Parandika, September 2020

2. Have you ever been asked?
How can we Increase
our revenue/profit?How can we expand
our business/customer?
How can we
Integrate with
Partners
faster?

3. API ECONOMY

4. What is API Economy
The API economy refers to the set of business
models and practices designed around the use of
APIs in today's digital economy.

5. API Economy Ecosystem
Tablet
API Management System Platform need to be in place so we can
have control over our api.
BUILD
PLATFORM
API
GOVERNANCE
API
BRANDING
MONETIZE
API
WebApp
Gaming
Console
Mobile
Device
Smart
Phone
Connecte
d Car
Connecte
d
Applianc
e
Websites
Enterpris
e & IOT
Partners
API

6. API Management System
Publishing tools
Developer portal / API
store
Gateway
Monitoring and
analytics
- Control
- Throttle
- Transform
- Security
- Configure
- Create
- Expose
- Govern
- Documentation
- Sandbox
- Customer/Partner
Engagement
- Monitoring
Reliability
- Fraud Detection
- Trend Analytic

7. API
Management
System
Architecture

8. List of API M
anagement S
ystem

9. API Economy Ecosystem
Tablet
API Gateway Platform need to be in place so we can have
control over our api.
Establish maturity model of API Governance for API Developer, API
Administrator, API Publisher
BUILD
PLATFORM
API
GOVERNANCE
API
BRANDING
MICROSERVICE
MONETIZE
API
WebApp
Gaming
Console
Mobile
Device
Smart
Phone
Connecte
d Car
Connecte
d
Applianc
e
Websites
Enterpris
e & IOT
Partners
API

10. API Governance
API Standard
Security Policies
CICD - Automation
Lifecycle
Standardize the design, versioning,
naming convention etc.
Authorization and authentication to
protect your system. Define IAM
Policies.
Test Automation, Publish Automation
to make the process more faster.
Need to define when to publish the API,
when to update the version and when
to deprecate the API.

11. API Economy Ecosystem
Tablet
The way APIs can positively
affect
an organization's profitability
API Gateway Platform need to be in place so we can have
control over our api.
Establish maturity model of API Governance for API Developer, API
Administrator, API Publisher
Revamp API Gateway Developer Portal, API Market place with Company
Brand
Design look and feel for Developer Portal
BUILD
PLATFORM
API
GOVERNANCE
API
BRANDING
CHAMPION
THEAPI
MONETIZE
API
WebApp
Gaming
Console
Mobile
Device
Smart
Phone
Connecte
d Car
Connecte
d
Applianc
e
Websites
Enterpris
e & IOT
Partners
API

12. API Portal

13. API Portal Sample

14. API Economy Ecosystem
Tablet
API Gateway Platform need to be in place so we can have
control over our api.
Flexibility and scalability can provide High Availability, faster Time to
Market and improve Customer/Partner Experience
Establish maturity model of API Governance for API Developer, API
Administrator, API Publisher
Revamp API Gateway Developer Portal, API Market place with Company
Brand
Design look and feel for Developer Portal
BUILD
PLATFORM
API
GOVERNANCE
API
BRANDING
MICROSERVICE
MICROSERVICE
MONETIZE
API
WebApp
Gaming
Console
Mobile
Device
Smart
Phone
Connecte
d Car
Connecte
d
Applianc
e
Websites
Enterpris
e & IOT
Partners
API

15. Small Autonomous Service
that work together, modelled
around business domain
Microservices?

16. Why Microservice
https://content.pivotal.io/blog/the-built-to-adapt-benchmark

17. API Economy Ecosystem
Tablet
API Gateway Platform need to be in place so we can have
control over our api.
Flexibility and scalability can provide High Availability, faster Time to
Market and improve Customer/Partner Experience
Establish maturity model of API Governance for API Developer, API
Administrator, API Publisher
Understand the capabilities of API, evaluate products , develop and
Publish potential API on backend services
Revamp API Gateway Developer Portal, API Market place with Company
Brand
Design look and feel for Developer Portal
BUILD
PLATFORM
API
GOVERNANCE
API
BRANDING
MICROSERVICE
CHAMPION
THEAPI
MONETIZE
API
WebApp
Gaming
Console
Mobile
Device
Smart
Phone
Connecte
d Car
Connecte
d
Applianc
e
Websites
Enterpris
e & IOT
Partners
API

18. API
Champion
Identify the API
Security and
Regulation
Compliance
Build Use/Business
Case
Monetize the API
Champion The API

19. Champion API
Provisioning API
• Booking Travel/Hotel
API
• Order API
• Buy Product API
Utilities API
• SMS
• Whatsapp
• Facebook
Messenger
• Direct Message
• etc
Customer
Analytical API
• Average Spending
per month per group
of parameter
• Popular Tourist
Destination
• Popular Hotel for
staycation
Information API
• Booking Detail
Information
• Delivery Status
• Transaction Status
• etc

20. API Economy Ecosystem
Tablet
API Gateway Platform need to be in place so we can have
control over our api.
Flexibility and scalability can provide High Availability, faster Time to
Market and improve Customer/Partner Experience
Establish maturity model of API Governance for API Developer, API
Administrator, API Publisher
Understand the capabilities of API, evaluate products , develop and
Publish potential API on backend services
Revamp API Gateway Developer Portal, API Market place with Company
Brand
Design look and feel for Developer Portal
Charge API based on usage & Subscription.
BUILD
PLATFORM
API
GOVERNANCE
API
BRANDING
MICROSERVICE
CHAMPION
THEAPI
MONETIZE
API
WebApp
Gaming
Console
Mobile
Device
Smart
Phone
Connecte
d Car
Connecte
d
Applianc
e
Websites
Enterpris
e & IOT
Partners
API

21. API Monetization Strategies
• Cost for Maintaining the API?
• Who is it valuable to—the API Consumer or End User?
• Do you own (or want to own) the customer relationship or does the API
Consumer own the relationship?
• Will pricing the asset cause the API Consumer to be reluctant to use your
services and will this decrease your access to customers?
Things to be considered

22. API Monetization Strategies
This type of monetization is a prevalent model for strategic or internal
use(Facebook, Twitter, Google).
Strength:
- Gain Analytical Insight
- Enhance Market Presence
Challenges
- Difficult to illustrate direct revenue impact/tangible benefit.
Indirect

23. API Monetization Strategies
API producers charge API consumers for the number of times an API is
accessed, or “called.
- Pay as You Go
- Freemium
- Tiered
Strength :
- Gain Direct Revenue that can be quantify per API
- Invite more Startup to use our API
Challenges :
- Need time and analytic effort to define the value of the API
Transactional

24. API Monetization Strategies
It is in your best interest as the API Provider if someone uses the API, so you
provide a monetary incentive for a developer to leverage your web API.
- Revenue Sharing
- Affiliate
- Referral
Strength :
- Direct Revenue
- Get More Engagement
Challenges :
- Define the appropriate payment for the api consumer
Developer Get Pays

25. API Economy Ecosystem
Tablet
The way APIs can positively
affect
an organization's profitability
API Gateway Platform need to be in place so we can have
control over our api.
Understand the capabilities of API, evaluate products , develop and
Publish potential API on backend services
Establish maturity model of API Governance for API Developer, API
Administrator, API Publisher
Flexibility and scalability can provide High Availability, faster Time to
Market and improve Customer/Partner Experience
Revamp API Gateway Developer Portal, API Market place with Company
Brand
Design look and feel for Developer Portal
Charge API based on usage & Subscription.
BUILD
PLATFORM
API
GOVERNANCE
API
BRANDING
CHAMPION
THEAPI
MICROSERVICE
MONETIZE
API
Increase
Revenue
Extend
Customer Reach
Stimulate
Innovation
WebApp
Gaming
Console
Mobile
Device
Smart
Phone
Connecte
d Car
Connecte
d
Applianc
e
Websites
Enterpris
e & IOT
Partners
API

26. THANK YOU
Harin Honestyandi Parandika