The annual smartphone survey highlights trends related to smartphone ownership, brand loyalty, user satisfaction, how people purchase new phones, the features they want, and numerous other aspects of smartphone usage and purchase.

1. The Great Indian Smartphone Survey
(August 2022)
Voice of 15,000+ users
India’s #1 Gadget Discovery Site

2. Key questions asked in the survey
Which brand of smartphone people own currently
How satisfied people are with their current device
Peoples’ rating on quality of after-sales support
Which smartphone brand people would like to own next
When people are planning to buy their next phone
1
2
3
4
5

3. Demographic split and methodology
Demographic Split of Respondents
Survey Methodology
Gender:
 85% men
 15% women
Region:
 North 34%
 West 27%
 South 23%
 East 17%
 Survey was conducted via Google forms
 For response collection, survey was distributed on 91mobiles’ site and social
channels
Notes:
1) In this report, respondent data from 2021 has been compared with respondent data from 2022, where applicable,
to analyse trends.
2) For slides with more than one graph, each graph is set to its own scale
Age:
 34% below 18 years
 33% between 18 and 24 years
 16% between 25 and 34 years
 10% between 35 and 44 years
 7% above 44 years

4. Trends in smartphone ownership

5. Smartphone brands people own today
Xiaomi is at the top with 19% people owning its smartphones
Breakup of smartphone brands owned by people currently
Xiaomi, 18.8%
Samsung, 17.0%
Realme, 13.2%
Vivo, 9.7%
OPPO, 8.5%
OnePlus, 8.3%
Apple, 5.9%
POCO, 4.3%
iQOO, 2.7%
Infinix, 1.9%
Motorola, 1.9%
Tecno, 1.0%
ASUS, 0.9%
Huawei / Honor, 0.8%
Nokia, 0.8% Google, 0.7%
Micromax,
0.5% Nothing, 0.4%
Other, 2.7%

6. Apple
3.2%
5.9%
Aug 2021 Aug 2022
% of people owning Apple devices
Smartphone brands that have gained in ownership share
(From Aug 2021 to Aug 2022)
OPPO
6.8%
8.5%
Aug 2021 Aug 2022
% of people owning OPPO devices

7. iQOO
Vivo
8.1%
9.7%
Aug 2021 Aug 2022
% of people owning Vivo
devices
1.3%
2.7%
Aug 2021 Aug 2022
% of people owning iQOO
devices
Smartphone brands that have gained in ownership share
(From Aug 2021 to Aug 2022)

8. OnePlus
Infinix
1.0%
1.9%
Aug 2021 Aug 2022
% of people owning Infinix
devices
7.4%
8.3%
Aug 2021 Aug 2022
% of people owning OnePlus
devices
Smartphone brands that have gained in ownership share
(From Aug 2021 to Aug 2022)

9. Tecno
Google
4.2% 4.3%
Aug 2021 Aug 2022
% of people owning POCO
devices
POCO
0.7%
1.0%
Aug 2021 Aug 2022
% of people owning Tecno
devices
0.4%
0.7%
Aug 2021 Aug 2022
% of people owning Google
devices
Smartphone brands that have gained in ownership share
(From Aug 2021 to Aug 2022)

10. Realme
Samsung
Smartphone brands that have declined in ownership share
(From Aug 2021 to Aug 2022)
21.3%
17.0%
Aug 2021 Aug 2022
% of people owning Samsung
devices
15.0%
13.2%
Aug 2021 Aug 2022
% of people owning Realme
devices

11. Xiaomi Honor / Huawei
20.3%
18.8%
Aug 2021 Aug 2022
% of people owning Xiaomi
devices
1.6%
0.8%
Aug 2021 Aug 2022
% of people owning Honor/Huawei
devices
Smartphone brands that have declined in ownership share
(From Aug 2021 to Aug 2022)

12. Motorola
Nokia ASUS
1.4%
0.8%
Aug 2021 Aug 2022
% of people owning Nokia
devices
2.3%
1.9%
Aug 2021 Aug 2022
% of people owning Motorola
devices
1.1%
0.9%
Aug 2021 Aug 2022
% of people owning ASUS
devices
Smartphone brands that have declined in ownership share
(From Aug 2021 to Aug 2022)

13. Breakup of smartphone brands people plan to buy next*
Breakup of smartphone brands people plan to buy next
Apple is the most preferred brand, followed by OnePlus
*This data is more indicative of which smartphone brand people aspire to buy next.
Apple, 20.7%
OnePlus, 16.1%
Samsung, 15.3%
Xiaomi, 8.1%
Realme, 6.8%
Vivo, 6.0%
OPPO, 5.6%
iQOO, 5.1%
POCO, 3.0%
Motorola, 2.9%
Google, 2.3%
Nothing, 1.9%
ASUS, 1.8%
Infinix, 1.6%
Nokia, 0.6%
Tecno, 0.3% Micromax, 0.3%
Other, 1.4%

14. Share*
Current 5.9% 8.3% 2.7% 1.9% 1.9% 1.0% 4.3% 17.0% 8.5% 9.7% 13.2% 18.8%
Future 20.7% 16.1% 5.1% 2.9% 1.6% 0.3% 3.0% 15.3% 5.6% 6.0% 6.8% 8.1%
*Refers to ownership share of smartphone brands people own now and smartphone brands they plan to buy in the future
Difference between smartphone brands people plan to buy next and
smartphone brands they own currently
How ownership share of brands may change in the future
Apple is likely to gain the most users, while Xiaomi may lose the most
14.8%
7.8%
2.4%
1.0%
-0.3% -0.7% -1.3% -1.8% -2.9% -3.7%
-6.4%
-10.7%
Apple OnePlus iQOO Motorola Infinix Tecno POCO Samsung OPPO Vivo Realme Xiaomi

15. – The Great Indian Smartphone Survey 2022 by 91mobiles
Recap of best-performing brands

16. User satisfaction with current smartphone
brand

17. User satisfaction with phone’s speed
iQOO tops the list with 8 in 10 users saying they are happy with their phone’s speed

18. User satisfaction with phone’s battery
iQOO is the best brand in terms of battery reliability

19. User satisfaction with phone’s rear camera
Apple users are the happiest with its rear camera

20. User satisfaction with phone’s front camera
Apple users are the happiest with its front camera as well

21. User satisfaction with phone’s display capabilities
OnePlus offers the best screen capabilities

22. User satisfaction with phone’s software
Apple dethrones OnePlus in best software performance

23. The most value-for-money (VFM) brands
iQOO tops the list overtaking OnePlus as the most VFM brand

24. Overall user satisfaction by brand
iQOO claims pole position with ~70% users saying they are happy with their phones

25. Recap of best-performing brands
– The Great Indian Smartphone Survey 2022 by 91mobiles

26. Service Quality

27. Service centre visits and experience
63% people have visited a service centre to fix their phone’s issues
If you had to take your smartphone to a service centre, how was the
quality of service provided?
Very good, 21.6%
Good, 18.7%
Average, 14.8%
Poor, 4.1%
Very poor, 3.8%
Have not taken my
smartphone to a
service centre,
37.0%

28. User satisfaction with service quality
Apple continues to have the best service quality

29. Recap of best-performing brands
– The Great Indian Smartphone Survey 2022 by 91mobiles

30. Brand Loyalty

31. Brand loyalty / customer retention
Apple tops the list as the brand with the most loyal users
% of people likely to buy from the same smartphone brand when they upgrade next
79.6%
49.9%
43.1% 42.3% 41.5%
34.3% 32.8% 30.9%
26.4% 26.3% 25.9%
14.7%
Apple OnePlus iQOO Samsung Infinix OPPO Motorola Vivo Realme Xiaomi POCO Tecno

32. iQOO Apple OPPO OnePlus Vivo POCO Motorola Infinix Samsung Xiaomi Tecno Realme
31.5% 70.4% 25.2% 42.3% 25.3% 21.2% 28.4% 38.5% 43.6% 27.8% 16.5% 32.2%
43.1% 79.6% 34.3% 49.9% 30.9% 25.9% 32.8% 41.5% 42.3% 26.3% 14.7% 26.4%
Brand loyalty of current users in 2021 Brand loyalty of current users in 2022
Change in brand loyalty from last year
iQOO and Apple saw a big jump, while Realme and Tecno saw a big dip
% change in number of current users who want to buy from the same brand again
when they upgrade next
11.6%
9.6% 9.1%
7.6%
5.6%
4.7% 4.4%
3.0%
-1.3% -1.5% -1.8%
-5.8%

33. How major brands will lose when users upgrade next
Vivo users planning
to switch to
Apple 18.4%
OnePlus 14.5%
Samsung 9.2%
Samsung users
planning to switch to
Apple 16.4%
OnePlus 12.0%
Realme 3.4%
Xiaomi users
planning to switch to
Apple 18.1%
OnePlus 14.8%
Samsung 12.7%
Realme users
planning to switch to
Apple 17.8%
OnePlus 14.6%
Samsung 7.4%
OPPO users planning
to switch to
Apple 16.9%
OnePlus 15.1%
Samsung 7.1%
OnePlus users
planning to switch to
Apple 21.4%
Samsung 10.6%
Oppo 2.2%
Brand-wise % of people who wish to move to other brands from their current ones

34. How major brands will lose when users upgrade next
Infinix users planning
to switch to
OnePlus 8.7%
Samsung 7.7%
Apple 6.2%
Apple users planning
to switch to
OnePlus 4.4%
Samsung 3.9%
Xiaomi 2.4%
POCO users planning
to switch to
Apple 16.3%
OnePlus 16.3%
Samsung 8.3%
iQOO users planning
to switch to
Apple 19.0%
OnePlus 12.8%
Samsung 6.9%
Motorola users
planning to switch to
Apple 14.6%
Samsung 14.1%
OnePlus 11.5%
Tecno users planning
to switch to
Vivo 14.7%
Apple 13.7%
OnePlus 9.8%
Brand-wise % of people who wish to move to other brands from their current ones

35. Recap of best-performing brands
– The Great Indian Smartphone Survey 2022 by 91mobiles

36. When and where people plan to buy their next
phone

37. When people plan to buy their next phone
38% said during the pre-Diwali festive sales
When are you planning to buy your next smartphone?
During the pre-Diwali
festive sales (Amazon
Great Indian Festival,
Flipkart Big Billion Days,
etc.), 38.0%
In the next 5 to 6 months,
24.6%
I'm not looking to buy a
phone anytime soon,
37.4%

38. 35.5%
38.0%
2021 2022
% of people that are planning to buy their next phone during the pre-Diwali
festive sales
More people are planning to buy their next phone during the pre-
Diwali festive sales in 2022 compared to 2021

39. Latest smartphone features that people want
High resolution camera is the most sought-after feature
Latest features that people want in their phones
High-resolution
cameras (64MP,
108MP etc.),
29.1%
High screen
refresh rate (60Hz,
120Hz etc.), 26.4%
Fast charge
support (30W and
above), 12.3%
Waterproofing,
12.2%
Wireless charging,
6.4%

40. Where people would prefer to buy a new phone if…
Online and offline price
are the same
Online price is ₹1000
cheaper than offline
Offline price is ₹1000
cheaper than online
Online,
41.2%
Offline,
33.6%
Not sure,
25.2%
Online,
54.6%
Offline,
22.7%
Not
sure,
22.7%
Online,
28.1%
Offline,
42.9%
Not sure,
29.0%

41. 23.3%
28.1%
2021 2022
% of people that would prefer to buy their next smartphone online even
when offline price is ₹1000 cheaper
Online channel is becoming more popular among smartphone
shoppers

42. Which of these products would you consider buying, if you get good
deals during the upcoming festive sales?
Smartwatch /
Fitness tracker,
23.9%
Earphones / Headphones
/ Speakers, 21.9%
Laptops, 17.1%
Tablets, 5.7%
Wireless charger,
4.9%
Other, 6.6%
Not looking to buy
any, 20.0%
Likelihood to buy new products in the upcoming festive sales
Almost 74% people would buy some type of gadget if they get good deals

43. Recap
– The Great Indian Smartphone Survey 2022 by 91mobiles