1. we get users
@getlaunchrock
angel.co/launchrock

2. fans
Getting users is hard
customers

3. 1,000,000+ signups

4. 50,000+ in line

5. 3,000+ customers

6. StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen.
http://stylemint.com/
your@email.com
powered by

7. StyleMint - An exclusive t-shirt collection designed by Mary-Kate Olsen and Ashley Olsen.
http://stylemint.com/
amandawen Amanda Wen
I just signed up for access to Mary-Kate Olsen and Ashley
Amanda Wen recommends a link. Olsen's new line! #launch http://t.co/l9Az4Ho via @MyStyleMint
join me! it feels so good over here. 37 seconds ago
StyleMint - An exclusive t-shirt collection designed
by Mary-Kate Olsen and Ashley Olsen. prettybirdie Ashley Lu
stylemint.com
I can’t wait! I just signed up for access to Mary-Kate Olsen and
I just joined Mary-Kate Olsen and Ashley Olsen's
StyleMint pre-launch email list! I'm first in line to
Ashley Olsen's new line! #launch http://t.co/l9Az4Ho via
access StyleMint.com, an exclusive t-shirt collection @MyStyleMint
styled just for me that launches July 2011. Join me! 1 minute ago
#launch
29 minutes ago · Like · Comment · Share
HilaryTurner Hilary Turner
I just signed up for access to Mary-Kate Olsen and Ashley
Olsen's new line! #launch http://t.co/l9Az4Ho via @MyStyleMint
1 minute ago

8. Launched all sorts of things
Olsen Twins’ t-shirt line
Private airline
Hair products
Independent film
Musicians

9. We’ve learned that…
People share… Our customers love…
• Things that resonate • Amplification
• To raise status • Higher conversion rate
• For collective experience Our customers want…
• To exchange value • User insights
• Robust communication solution

10. Search Social Networks Relationships
Web 1.0 Web 2.0 & Beyond

12. user acquisition & understanding
User Management Marketing Social Insights
Infrastructure Referrals Engagement
Relationships Preferences User Insights

13. Jameson Detweiler
CEO
Sean McCullough
Chief System Architect & Engineer
Zachary Melamed
Lead Developer
Thomas Knoll
Chief of Product & Relationships

14. Investors Advisors
500 Startups Venture51 Hiten Shah
Dave McClure & Crew Early Stage Fund (Investor in Kiip) CEO of KISSmetrics
Paige Craig Dharmesh Shah Nicole Patrice Johnson
CEO at BetterWorks Founder of HubSpot COO Special Projects at Founders Fund
David Tisch Ryan Holmes Stephen Gill
Managing Director of TechStars NYC CEO of HootSuite RightAction & Leadnomics
Scott Becker Diego Berdakin Gabriel Weinberg
Invite Media Co-Founder President of BeachMint DuckDuckGo Founder
Paul Bricault Stephen Gill Ryan Holmes
Partner at GreyCroft RightAction & Leadnomics CEO of HootSuite
Mike Edwards Adrian Stone
Founding Partner at InitioGroup AngelCube Co-Founder
David Famolari Daniel Wolfson
Day2 Ventures Wolfson Group

15. Raising Big BUCK$
jameson@launchrock.com
angel.co/launchrock
@getlaunchrock