This talk, originally created for the advertising students at the University of Missouri School of Journalism, is modified to talk about creativity in general.

1. HOW TO BE
CREATIVE.
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST

2. CREATIVE?

3. CREATIVITY IS NOT
FAIRY DUST AND
UNICORN FARTS.

5. CREATIVE WORK, SUMMARIZED:
In the time you set aside each day to work
your ass off, ignore anything that makes
you consider stopping.
– @hotdogsladies
Merlin Mann, Sayer Of Smart Things

6. TALKIN’ WITH MERLIN: FAILURE – http://bit.ly/merlinfailure

7. CREATIVE MODALITY.
EXPLORER • ARTIST • JUDGE • WARRIOR

10. WHAT?
HOW?
SINEK’S
WHY?
GOLDEN CIRCLE
http://bit.ly/goldencircle

11. 1. Assume there will always be tools that are
ENOUGH. 2.
better than the ones you have now.
Assume that events in the world will
JUST FOR NOW. continue to happen or not happen
regardless of whether you learn about
them immediately.
– This guy again. 3. Assume that you understand and control
I told you he was smart. an embarrassingly minute percentage of
the universe.
4. Assume that none of this matters if you’re
determined to make something you care
about today.

12. JUST
START.
You’re going to suck at first.
That’s okay.
Have a ritual.
Cocktails help.
Eventually, you will suck less.

13. DISCLOSURE!
I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY.
MOST CREATIVE PEOPLE DO.

14. THE
BIG IDEA.

16. http://bit.ly/cocktailnapkin

17. BIG IDEA ≠ CREATIVE EXECUTION

18. IDEAS ARE CHEAP.
THROW A GOOD IDEA AWAY & FIND ANOTHER.
MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.

19. THANKS. THAT WAS FUN.
WHAT DID YOU THINK?
(SERIOUSLY. THIS IS THE DISCUSSION PART. DON’T MAKE ME CALL ON YOU.)

20. IT DOESN’T STOP HERE, FOLKS. OH, NO. IT DOES NOT.
jeremyfuksa.com

21. Image credits: All images under Creative Commons License
Attribution Non-Commercial No Derivatives
1. Mohawk man: flickr.com/tommyforbes
2. John Hodgman: flickr.com/darthdowney
3. Farting unicorn: photobucket.com/anime_lover-122792
4. Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin
5. Twyla Tharp - The Creative Habit: flickr.com/marklarson
6. Paint brushes: flickr.com/bondiben
7. Hugh MacLeod: flickr.com/adc