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DISRUPTIVE BUSINESS
DESIGN
MORGENBOOSTER 2015
“NEITHER REDBOX OR
NETFLIX ARE EVEN ON
THE RADAR SCREEN IN
TERMS OF COMPETITION”
JIM KEYES, CEO, BLOCKBUSTER, 2008
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
HEY, VI SKAL HA’ ET
WEBSITE…
2000
MB: DISRUPTIVE BUSINESS DESIGN
HM…
HEY, VI SKAL HA’ EN
APP…
2009
MB: DISRUPTIVE BUSINESS DESIGN
NÅ NÅ…
HEY, VI SKAL DA PÅ
FACEBOOK
2011
MB: DISRUPTIVE BUSINESS DESIGN
OHO..
HEY, VI SKAL LIGE FINDE
PÅ ET ELLER ANDET
DISRUPTIVT, DER REDDER
VORES FORRETNING…
2015
MB: DISRUPTIVE BUSINESS DESIGN
OKAY?…
MB: DISRUPTIVE BUSINESS DESIGN
ØHM…AL
TSÅ,
DISRUPT..
“STOP LIGE EN HALV. DET
FORSTYRRER MIN DEL AF
FORRETNINGEN….”
MB: DISRUPTIVE BUSINESS DESIGN
ØHM…AL
TSÅ,
DISRUPT..
HVILKE BETINGELSER
SKAL VÆRE OPFYLDT FOR
AT INNOVERE DIN
FORRETNING?
SPØRGSMÅLET, VI STILLER OS SELV ER…
MB: DISRUPTIVE BUSINESS DESIGN
EN GOD IDE?
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
INNOVATION IS THE
CREATION OF A VIABLE
NEW OFFERING
EN SLAGS DEFINITION
MB: DISRUPTIVE BUSINESS DESIGN
LARRY KEELEY, DOBLIN GROUP
GULE SEDLER
BRAINSTORM SESSIONS
+
“DER FINDES IKKE
DÅRLIGE IDEER”
PAS PÅ: VEJEN TIL HELVEDE ER BROLAGT MED…
MB: DISRUPTIVE BUSINESS DESIGN
INNOVATION REQUIRES
IDENTIFYING THE
PROBLEMS THAT MATTER
AND MOVING THROUGH
THEM SYSTEMATICALLY
TO DELIVER ELEGANT
SOLUTIONS
..KEELEY FREMTURER
MB: DISRUPTIVE BUSINESS DESIGN
AT LAVE NOGET, DER
REELT ER INNOVATIVT –
NOGET DER DISRUPTER
A) DET KENDTE
B) MARKEDET
C) THE GAME…
MÅLET ER…
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
A DISRUPTIVE TECHNOLOGY IS A NEW EMERGING
TECHNOLOGY THAT UNEXPECTEDLY DISPLACES AN
ESTABLISHED ONE.
1997
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
DISRUPTIVE
INNOVATIONS
DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN
DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN
DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
AS BARTMAN WORKED THROUGH THE
QUESTIONS, IT BECAME CLEAR THAT TESLA IS
NOT A DISRUPTER.
IT’S A CLASSIC “SUSTAINING INNOVATION”—A
PRODUCT THAT, ACCORDING TO
CHRISTENSEN’S DEFINITION, OFFERS
INCREMENTALLY BETTER PERFORMANCE AT A
HIGHER PRICE.
THERE’S NOTHING RUDIMENTARY ABOUT
TESLAS, WHICH COMPETE ON PRICE AGAINST
CARS BY BMW AND MERCEDES.
DISRUPTIV?
MB: DISRUPTIVE BUSINESS DESIGN
METODEN (EN AF DEM)
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
…MINDER RIGTIG MEGET OM BUSINESS MODEL CANVAS
MB: DISRUPTIVE BUSINESS DESIGN
$
10 TYPER AF INNOVATION
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
OXO
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
OXO
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
ZAPPOS
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
DELIVER ‘WOW’ THROUGH SERVICE
MB: DISRUPTIVE BUSINESS DESIGN
GE AVIATION: ONPOINT SOLUTIONS
MB: DISRUPTIVE BUSINESS DESIGN
GE AVIATION
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
RISK SHARING PREDICTIVE ANALYSIS BUNDLING GARANTI
FORD T-MODEL
MB: DISRUPTIVE BUSINESS DESIGN
FORD T-MODEL
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
LAVPRIS +
50%BETALING UPFRONT
EGEN GUMMIFABRIK
EGEN STÅLFABRIK
5$ ARBEJDSDAG
SAMLEBÅND: FRA 12
TIMER TIL 93
MINUTTER
BILLIGE RESERVEDELE
PROFESSIONAL
CUSTOMIZATION
FORHANDLERNETVÆRK
EGET FILMSELSKAB
MED + 2MIO
SEERE/MÅNED
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
KOMBINATION ER GODT
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
MEN HVOR SÆTTER MAN IND?
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE
PROFIT
CHANNEL
BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
ANALYSER HVOR MARKEDET BEFINDER SIG HISTORISK
MB: DISRUPTIVE BUSINESS DESIGN
OG MÅL DIN EGEN INDSATS
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
FINT MED ANALYSEN,
MEN HVOR ER DET
DISRUPTIVE?
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
SENSORS
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
[THE THERMOSTAT] IS AN EYESORE. FOR SO MANY
YEARS, IT'S BEEN A WHITE PLASTIC BOX.
WHEN WE SAW IT, WE KNEW WE HAD TO MAKE IT
SEXY, MAKE IT AWESOME. IT DRAWS PEOPLE IN,
GETS THEM EXCITED ABOUT THE PRODUCT. IT'S
MORE ABOUT SAVING MONEY, SAVING ENERGY, BUT
IT'S ALSO ABOUT A PRODUCT THAT IS BEAUTIFUL.
SOMETHING YOU APPRECIATE HAVING ON YOUR
WALL.
HTTP://MASHABLE.COM/2011/12/15/NEST-LABS-
INTERVIEW/
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
https://hbr.org/2013/03/big-bang-disruption/
MB: DISRUPTIVE BUSINESS DESIGN
MB: DISRUPTIVE BUSINESS DESIGN
HER ER EN UDFORDRING: UDVIKLINGSDRÆBEREN™
MB: DISRUPTIVE BUSINESS DESIGN
HACKATONS
MB: DISRUPTIVE BUSINESS DESIGN
NÅ MEN…KOMBINATION AF INNOVATIONSTYPER ER GODT
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
DET KRÆVER BARE AT ORGANISATIONEN FØLGER MED
MB: DISRUPTIVE BUSINESS DESIGN
PROFIT MODEL NETWORK STRUCTURE PROCESS
PRODUCT
PERFORMANCE
PRODUCT
SYSTEM
SERVICE CHANNEL BRAND
CUSTOMER
ENGAGEMENT
CONFIGURATION OFFERING EXPERIENCE
MB: DISRUPTIVE BUSINESS DESIGN
PERFORMANCE
TIME
SUSTAINING
INNOVATIONS
DISRUPTIVE
INNOVATIONS
CEO VS CORPORATE ENTREPRENEURIAL OFFICER
MB: DISRUPTIVE BUSINESS DESIGN
SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSINESS
CEO VS SEVERAL CORPORATE ENTREPRENEURIAL OFFICERS
MB: DISRUPTIVE BUSINESS DESIGN
SEARCHING FOR FUTURE BUSINESSSUSTAINING KNOWN BUSINESS
MB: DISRUPTIVE BUSINESS DESIGN
DET PRODUKT DER VILLE
BETYDE DØDEN FOR DIN
EGEN FORRETNING…
START MED AT DESIGNE
MB: DISRUPTIVE BUSINESS DESIGN
HER ER MÅLET
MB: DISRUPTIVE BUSINESS DESIGN
HYPOTESE FACTS
1508.DK/VIDEN
….TJEK MERE UD PÅ
KLAUS BUNDVIG
1508 A/S
WILDERS PLADS 13A
1403 KØBENHAVN K
INFO@1508.DK
+45 7025 1508
FACEBOOK.COM/1508DK
LINKEDIN.COM/COMPANY/1508-AS

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