5. ANY BRAND
We can now buy
ANY STORE
from
Image:
via.
Wikimedia
Commons
6. we are in the world(9)
.
…no matter WHERE
Image:
Linh
Nguyen
via.
Flickr
Crea3ve
Commons
7. Mobiles help us to
Research,
compare,
& purchase
products not just online,
but also in stores(2)
.
In fact, 84% of
smartphone shoppers
use their phones while
in a physical store(2)
.
Image:
Marcus
Koller
via.
flickr
8. 86%
of mobile users say
they use their phone
to prepare for grocery
shopping(9)
.
Image:
U.S.
Department
of
Agriculture
via.
Flickr
Crea3ve
Commons
9. So what does this
mean for
businesses ?
Image:
Sara
via.
Flickr
Crea3ve
Commons
10. mobile marketing isn’t an option anymore;
It presents tremendous opportunities for marketers
across industries to connect with potential
customers(3)
.
It is an imperative(3)
.
Image:
via.
pixabay
11. find your business online, identify
promotions and product information, and
adapt marketing messages to the
consumer’s location to increase relevancy(3)
.
Mobile makes
it easy to…
Image:
via.
Pexels
12. Marketers pay 10% - 20% more
for online ads that include location
information(1)
. –Greg Stuart
Image:
Shawn
Harquail
via.
Flickr
Crea3ve
Commons
13. Companies benefit
from brand loyalty
and the ability to
accurately target
offerings and
promotions, while the
customer receives
greater convenience,
more customization,
and a bit of magic(5)
!
Image:
Ricardo
Miranda
via.
Flickr
Crea3ve
Commons
14. But this unique experience…
comes at the cost of PRIVACY.
Image:
John
Burke
via.
Flickr
Crea3ve
Commons
15. When an app requests for your location,
of the time it shares the information
with an advertising network(1)
.
73%
Image:
Daveness_98
via.
Wikimedia
Commons
16. through low-cost transmitters
that rely on Bluetooth technology,
Such as Apple’s iBeacon(4)
.
Retailers and restaurants are
tracking shopper movements
Image:
Tim
J.
Keegan
via
flickr
Crea3ve
Commons
17. An IBeacon is so powerful that it…
could realize you’re standing within inches of a given gas
pump and send your phone a notification that you’re being
charged with the amount you owe from filling your tank(8)
.
Image:
Penn
State
via.
Flickr
Crea3ve
Commons
18. 22%
of smartphone users
say their number one
concern when using
apps is having their
privacy breached(10)
.
42%
say their chief
worry is that the
apps will sap their
batteries(10)
.
Image:
kennysarmy
via.
Flickr
Crea3ve
Commons
19. Privacy
etc
?
“ Online privacy is dead –Millennials
understand that, older users have not
adapted. Millennials recognize that giving
up some of their privacy online can provide
benefits to them(6)
” -Jeffery Cole
Image:
Yacine
Pe3trez
via.
Flickr
Crea3ve
Commons
20. Works Cited:
(1)
Dwoskin,
E.
(2015,
March
23).
Where
Were
You
3
Minutes
Ago?
Your
Apps
Know.
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10,
2015,
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Street
Journal
:
h,p://blogs.wsj.com/digits/2015/03/23/where-‐were-‐you-‐3-‐minutes-‐ago-‐your-‐apps-‐know/
(2)
Google.
(2013,
May
).
How
Mobile
Is
Transforming
the
Shopping
Experience
in
Stores
.arBcle-‐cover-‐wrapper
.
Retrieved
June
10,
2015,
from
Think
with
Google
:
h,ps://www.thinkwithgoogle.com/research-‐studies/mobile-‐in-‐store.html
(3)
Google.
(2013,
April
).
Mobile
In-‐Store
Research.
Retrieved
June
10,
2015,
from
Google:
h,ps://ssl.gsta3c.com/think/docs/mobile-‐in-‐
store_research-‐studies.pdf
(4)
Kaye,
K.
(2013,
Decemeber
12).
'Techno
Paranoia'
and
9
Other
Privacy
Trends
Marketers
Need
to
Watch
In
2014.
Retrieved
June
10,
2015,
from
Ad
Age
:
h,p://adage.com/ar3cle/datadriven-‐marke3ng/10-‐privacy-‐trends-‐marketers-‐watch-‐2014/245866/
(5)
Madden,
S.
(2014,
March
12).
Tech
That
Tracks
Your
Every
Move
Can
Be
Convenient,
Not
Creepy.
Retrieved
June
10,
2015,
from
Wired:
h,p://www.wired.com/2014/03/designers-‐tracking-‐tradeoffs/
(6)
Matrix,
S.
(2015,
May
).
Digital
Literacies
.
Retrieved
June
10
,
2015,
from
Moudle
1
:
h,ps://moodle.queensu.ca/2014-‐15/mod/page/
view.php?id=88779
(7)
Matrix,
S.
(2015,
June
).
MobiliBes
.
Retrieved
June
10,
2015,
from
Module
3:
h,ps://moodle.queensu.ca/2014-‐15/mod/page/view.php?
id=88783
(8)
McFarland,
M.
(2014,
February
12).
The
rise
of
iBeacons,
and
fall
of
fricBon.
Retrieved
June
10,
2015,
from
The
Washington
Post
:
h,p://
www.washingtonpost.com/blogs/innova3ons/wp/2014/02/12/the-‐rise-‐of-‐ibeacons-‐and-‐fall-‐of-‐fric3on/?wprss=rss_technology&clsrd
(9)
Stevens,
K.
(2015,
May
8).
The
mobile
shopper.
Retrieved
June
10,
2015,
from
The
Guardian
:
h,p://www.theguardian.com/adver3sing/
digital-‐media-‐trends-‐mobile-‐retail-‐fmcg
(10)
Urbanski,
A.
(2013,
September
5).
Talking
Out
Loud
About
Mobile
Privacy.
Retrieved
June
10,
2015,
from
Direct
Marke3ng:
h,p://
www.dmnews.com/privacy/talking-‐out-‐loud-‐about-‐mobile-‐privacy/ar3cle/310457/