2. Liz, CEO 121 Temps and VA
Placements
This is the 9th Year of operating and
we have over 2000 virtual assistants
on our network.
We train, mentor and support virtual
assistants at all stages of their
business.
I am a mentor, coach, trainer and
presenter with Australian Business
Womens Network, Smart Business
Forum and 121 Temps.
My passion is to help others achieve
their dream of working from home in
a sustainable business.
3. Lots to get through today!
• Develop your online persona
• Free samples, competitions and discounts
• Provide advice or training
• Mystery Shopping/Online Surveys
• O Desk, Freelancer, eLance
• Affiliate Marketing
• Marketing your own business
5. Write them down
• Your name
• Your date of birth
• Your gender
• Your location
• Your postcode
• Your email address
• Your telephone
number
• Your username/pword
• Your name
• Your date of birth
• Your gender
• Your location
• Your postcode
• Your email address
• Your telephone
number
• Your username/pword
7. Pinchme.com.au
• Get free samples of products
• Get huge discounts on a range of products
• Earn points for their Loyalty Program and enter the monthly
competition draw.
• Go to www.pinchme.com.au and sign up as a member to get started.
• Bookmark the site so that you can revisit.
9. What do you know?
• Start a clean document or page
• Make 3 Columns
• First Column: Make a list of things you are proficient in Or an
experience you could share.
• Second Column: Write a list of the profiles of the people who would
need to know this information.
– Gender, Age, Industry, Event, Geographical Area, Job, etc.
• Third Column: How would this proficiency or experience benefit
other people.
YOU HAVE 5 MINUTES TO PROVIDE US WITH AN EXAMPLE
OF THOSE 3 COLUMNS – WHAT, WHO, HOW
10. Structure the Training
• Start with what they will end up with or the aim of the session.
– At the end of this session you will be able to……
– The aim of this session is to……
• Add some emotion eg How will it feel to be able to …..for your….
• Write out all the steps on how to do the task or subject.
• Count them – try and make it 3,5,7 (people believe uneven numbers)
– 5 Steps to create a crochet hat for your toddler
– 3 Steps to writing a successful email
– 7 Steps to balancing your bank account
• Record or write the content for each step – talk as if you are talking
to them in a personal conversation (write this way too)
11. Your Delivery
Steps:
• Keyword Research
• Record/create training
• Drive Traffic
• Test/Measure
• Feedback
• Tweak
• Email Courses
• YouTube
• Helpouts by Google
• Udemy
• Wordpress Plugin
12. Steps
• Keyword research Tools
– http://ubersuggest.org/
– http://tools.seobook.com/keyword-tools/seobook/
– http://www.keywordeye.com/
• Record/Create
– Camtasia/Debut/Webcam/Phone or Tablet/Anymeeting
– If written, split content into several email messages
• Drive Traffic
– Online Ads (PPC, magazines, associations or groups)
– Social Media – facebook, linkedin, pinterest,
– Groups, discussions, blogs
– Your list
• Test and Measure – create a survey for feedback
14. Mystery Shopping & Surveys
• Be careful of scams, especially if they ask you pay up front.
– Google Mystery Shopping and you will find lots of websites.
Some require you to physically shop, others require your
opinions.
• Online Surveys don’t pay very much but you can win
competitions etc
– www.bigspot.com
– www.getpaidsurveys.com
• Check the fine print – they won’t pay out until a certain amount
has been earned.
• You will only get picked if you fit their profile.
• Make sure payout is in cash (if that’s what you are looking for)
16. Find other work
• Odesk, Freelancer and eLance are job sites where you bid on the
work against hundreds of others.
• If you set yourself up as an expert in something you have a improved
chance to earning a higher rate.
• Be prepared to offer a quote, rather than an hourly rate.
• You can set up a profile
• You can search for jobs listed
• You can bid for work.
18. Seller – Distributor - Buyer
• Affiliate Marketing
– Pick a product/s = choose something you relate to.
– Sign up as an affiliate
– Create a blog/website to promote the products
– Create a Youtube channel to promote the products
– Create a plan to mention the product and link as widely as
possible online.
19. Make Office Earth your First Product
• More clients they get, the busier you will be and more income you
will achieve.
• Commission paid for 12 months – 10% of plan
Steps:
1. Sign up as an affiliate on their website
2. Download images
3. Start promoting online
4. Blog or Website and start with articles
1. Visit www.fiverr.com
2. Write a press release and submit to sbwire.com
22. Create 10 Channels
• Magazine articles or advertising in trade journals or business
publications or blogs.
• School newsletters
• Stories in local newspapers
• Press releases online
• Online directories – True Local, Yellow and White Pages, Hot Frog
• Special Offers with your invoice
• Car signage
• Front of house signage
• Create – industry newsletter, website, facebook page etc
• Volunteer for your local Chamber of Commerce committee
23. More channels
• Network online – comment and start discussions
• Write articles and eBooks
• Referral system
• Make connections with possible joint venture partners
• Give advice and help in open discussion forums, twitter, facebook
• Improve engagement on your website – give something away, How
to’s, offer advice, checklists, sample policies or procedures.
• Improve your knowledge of your target market – what keeps them
awake at night. www.aytm.com
• Paid marketing – special offer 5 hours for $5 or set up as a provider
on www.fiverr.com or www.tenrr.com
24. Components of a special offer
• This is who it is for (spell out the target market)
• Here’s the benefits (features tell, benefits sell)
• Here’s how it helps you and here are some people it has helped
(testimonials)
• Some answers to questions you may have (FAQ)
• Let me remove the risk for you (guarantee)
• Here’s why you should do it now (limited offer, will be gone soon)
• Here’s exactly what to do (first steps to get going)
Keyword Research
http://ubersuggest.org/
Visit google helpouts
Visit www.udemy.com/courses
How to do an email course. Offer it on your site and link it to a mailchimp list, then set up autoresponders.
Install a wordpress plugin - http://wordpress.org/support/view/plugin-reviews/bft-autoresponder
Pick something that gives you at least $25 per sale
How to find out what people are buying:
Google Shopping
Search for products
Google Trends
What are people talking about or searching for
http://www.offervault.com/page/new-to-offervault
http://odigger.com/
THINGS TO NOTE
Intent counts more than technique
Rapport – people like to buy from people they like
Because – I said so
Contrast – the difference between
Reciprocation – the give and take
Social proof
Scarcity – the law of the few (if what you desire is in limited supply or seemingly limited supply, its perceived value increases. This also increases the urge for people to want it and want it immediately.)